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adidas Put the Superstar On Ozempic
After giving the slim-sole makeover to court staples like the Samba, Gazelle, and Stan Smith, the Three Stripes is officially taking a razor to its most famous basketball icon. The adidas Originals Superstar Lo Pro Aurora Coffee/Cream White strips away the silhouette’s chunky 1970s cupsole in favor of an ultra-flat, low-profile footprint.
Beyond being the latest drop, we can’t help feeling that this release raises a bigger question about adidas’ current design strategy. The brand’s archive is undeniably deep, but the speed at which it is pulling apart its most revered icons to fit hyper-specific trends—in this case, the wave of low-slung, ballet-adjacent footwear—feels relentless.
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While reshaping a heavy-set hardwood classic like the Superstar into a razor-thin flat is a fun design experiment, running through iconic silhouettes to satisfy fast-moving aesthetics begs the question: is this rapid deconstruction strategy long-term sustainable, or is it over-saturating the brand’s core pillars?
For now, the appetite remains high. With a barely-there sole unit, the Superstar Lo Pro transforms from a big classic into something daintier that slots into contemporary trends.
The upper retains its DNA, crafted from supple Aurora Coffee brown leather and anchored by the iconic rubber shell toe at the forefoot. Contrasting Cream White serrated 3-Stripes and heel tabs cut through the deep brown upper, while gold foil lettering provides classic framing along the lateral panel.
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Underfoot is where the transformation takes center stage. Gone is the thick, traditional rubber cupsole, replaced by an ultra-thin, low-profile rubber outsole that sits nearly flush to the ground. It feels incongruous with the chunky upper, but maybe we’re just resistant to change, clinging on to the glory days of an iconic silhouette, unwilling to evolve…
Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping and subscribe to Shopper for recs on all things fashion, footwear, and beauty.
After giving the slim-sole makeover to court staples like the Samba, Gazelle, and Stan Smith, the Three Stripes is officially taking a razor to its most famous basketball icon. The adidas Originals Superstar Lo Pro Aurora Coffee/Cream White strips away the silhouette’s chunky 1970s cupsole in favor of an ultra-flat, low-profile footprint.
Beyond being the latest drop, we can’t help feeling that this release raises a bigger question about adidas’ current design strategy. The brand’s archive is undeniably deep, but the speed at which it is pulling apart its most revered icons to fit hyper-specific trends—in this case, the wave of low-slung, ballet-adjacent footwear—feels relentless.
Highsnobiety App now
While reshaping a heavy-set hardwood classic like the Superstar into a razor-thin flat is a fun design experiment, running through iconic silhouettes to satisfy fast-moving aesthetics begs the question: is this rapid deconstruction strategy long-term sustainable, or is it over-saturating the brand’s core pillars?
For now, the appetite remains high. With a barely-there sole unit, the Superstar Lo Pro transforms from a big classic into something daintier that slots into contemporary trends.
The upper retains its DNA, crafted from supple Aurora Coffee brown leather and anchored by the iconic rubber shell toe at the forefoot. Contrasting Cream White serrated 3-Stripes and heel tabs cut through the deep brown upper, while gold foil lettering provides classic framing along the lateral panel.
Highsnobiety App now
Underfoot is where the transformation takes center stage. Gone is the thick, traditional rubber cupsole, replaced by an ultra-thin, low-profile rubber outsole that sits nearly flush to the ground. It feels incongruous with the chunky upper, but maybe we’re just resistant to change, clinging on to the glory days of an iconic silhouette, unwilling to evolve…
Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping and subscribe to Shopper for recs on all things fashion, footwear, and beauty.
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