Reebok and Zellerfeld Unveil the 3D-Printed Question 96/26

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Reebok and Zellerfeld have revealed the Question 96/26 a 3D-printed evolution of Allen Iverson’s iconic signature model

The release kicks off official celebrations for the 30th anniversary of the original Reebok Question silhouette

The digital design launches in limited quantities on August 25 exclusively via Zellerfeld’s online marketplace

Reebok and Zellerfeld have officially unveiled the Question 96/26, a 3D-printed footwear silhouette that transforms Allen Iverson’s first signature sneaker into an advanced, digitally native design. Serving as the opening release for the 30th anniversary of the original Reebok Question, the new model translates the classic 1996 basketball shoe into an on-demand 3D-printed ecosystem.

The Question 96/26 reinterprets the stance, sweeping proportions, and defining design cues of the original basketball sneaker using Zellerfeld’s 3D printing technology. Sculpted into a continuous, fluid structure, the shoe features updated iterations of the silhouette’s signature oval midsole windows and honeycomb cushioning geometry. Launching in Lilac and Stone colorways, the model translates Allen Iverson’s archival heritage into a digital design file that can be updated, produced on demand, and evolved over time.

By shifting the historical silhouette into a digital format, Reebok and Zellerfeld move beyond traditional retro re-releases, material updates, or colorway variations. The collaboration utilizes advanced robotics to preserve the original design DNA while establishing a scalable, digitally native platform for future iterations.

The Reebok Question 96/26 drops in limited quantities on August 25, 2026, at 12 p.m. ET, available exclusively via Zellerfeld for $169 USD.

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Joyce Li

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Joyce Li

Joyce Li

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For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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Summary

Reebok and Zellerfeld have revealed the Question 96/26 a 3D-printed evolution of Allen Iverson’s iconic signature model

The release kicks off official celebrations for the 30th anniversary of the original Reebok Question silhouette

The digital design launches in limited quantities on August 25 exclusively via Zellerfeld’s online marketplace

Reebok and Zellerfeld have officially unveiled the Question 96/26, a 3D-printed footwear silhouette that transforms Allen Iverson’s first signature sneaker into an advanced, digitally native design. Serving as the opening release for the 30th anniversary of the original Reebok Question, the new model translates the classic 1996 basketball shoe into an on-demand 3D-printed ecosystem.

The Question 96/26 reinterprets the stance, sweeping proportions, and defining design cues of the original basketball sneaker using Zellerfeld’s 3D printing technology. Sculpted into a continuous, fluid structure, the shoe features updated iterations of the silhouette’s signature oval midsole windows and honeycomb cushioning geometry. Launching in Lilac and Stone colorways, the model translates Allen Iverson’s archival heritage into a digital design file that can be updated, produced on demand, and evolved over time.

By shifting the historical silhouette into a digital format, Reebok and Zellerfeld move beyond traditional retro re-releases, material updates, or colorway variations. The collaboration utilizes advanced robotics to preserve the original design DNA while establishing a scalable, digitally native platform for future iterations.

The Reebok Question 96/26 drops in limited quantities on August 25, 2026, at 12 p.m. ET, available exclusively via Zellerfeld for $169 USD.

Read Full Article

Text By

Joyce Li

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In This Article
Joyce Li

Joyce Li

Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

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Joyce Li

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Summary

Reebok and Zellerfeld have revealed the Question 96/26 a 3D-printed evolution of Allen Iverson’s iconic signature model

The release kicks off official celebrations for the 30th anniversary of the original Reebok Question silhouette

The digital design launches in limited quantities on August 25 exclusively via Zellerfeld’s online marketplace

Reebok and Zellerfeld have officially unveiled the Question 96/26, a 3D-printed footwear silhouette that transforms Allen Iverson’s first signature sneaker into an advanced, digitally native design. Serving as the opening release for the 30th anniversary of the original Reebok Question, the new model translates the classic 1996 basketball shoe into an on-demand 3D-printed ecosystem.

The Question 96/26 reinterprets the stance, sweeping proportions, and defining design cues of the original basketball sneaker using Zellerfeld’s 3D printing technology. Sculpted into a continuous, fluid structure, the shoe features updated iterations of the silhouette’s signature oval midsole windows and honeycomb cushioning geometry. Launching in Lilac and Stone colorways, the model translates Allen Iverson’s archival heritage into a digital design file that can be updated, produced on demand, and evolved over time.

By shifting the historical silhouette into a digital format, Reebok and Zellerfeld move beyond traditional retro re-releases, material updates, or colorway variations. The collaboration utilizes advanced robotics to preserve the original design DNA while establishing a scalable, digitally native platform for future iterations.

The Reebok Question 96/26 drops in limited quantities on August 25, 2026, at 12 p.m. ET, available exclusively via Zellerfeld for $169 USD.

Read Full Article

Text By

Joyce Li

Share this article
In This Article
Joyce Li

Joyce Li

Editor

For over half a decade, Joyce Li has served as an Editor on Hypebeast’s global team, leveraging profound industry insights to capture the zeitgeist. Through her editorial lens, she anticipates emerging trends while dedicating her platform to spotlighting those making the greatest impact on culture today. A storyteller first and foremost, she examines the cross-pollination of fashion, footwear, art, music, and sports. This intersectional approach has led to compelling interviews with industry-defining figures like LeBron James, Pharrell Williams, Tom Brady, NIGO, A$AP Rocky, KAWS, and more.

Footwear


662

0 Comments

Save

Footwear

Footwear


662

0 Comments

Save

Summary

Reebok and Zellerfeld have revealed the Question 96/26 a 3D-printed evolution of Allen Iverson’s iconic signature model

The release kicks off official celebrations for the 30th anniversary of the original Reebok Question silhouette

The digital design launches in limited quantities on August 25 exclusively via Zellerfeld’s online marketplace

Reebok and Zellerfeld have officially unveiled the Question 96/26, a 3D-printed footwear silhouette that transforms Allen Iverson’s first signature sneaker into an advanced, digitally native design. Serving as the opening release for the 30th anniversary of the original Reebok Question, the new model translates the classic 1996 basketball shoe into an on-demand 3D-printed ecosystem.

The Question 96/26 reinterprets the stance, sweeping proportions, and defining design cues of the original basketball sneaker using Zellerfeld’s 3D printing technology. Sculpted into a continuous, fluid structure, the shoe features updated iterations of the silhouette’s signature oval midsole windows and honeycomb cushioning geometry. Launching in Lilac and Stone colorways, the model translates Allen Iverson’s archival heritage into a digital design file that can be updated, produced on demand, and evolved over time.

By shifting the historical silhouette into a digital format, Reebok and Zellerfeld move beyond traditional retro re-releases, material updates, or colorway variations. The collaboration utilizes advanced robotics to preserve the original design DNA while establishing a scalable, digitally native platform for future iterations.

The Reebok Question 96/26 drops in limited quantities on August 25, 2026, at 12 p.m. ET, available exclusively via Zellerfeld for $169 USD.

Read Full Article

Text By

Joyce Li

Share this article
In This Article

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