Grammys may reconsider Asian Pop Award after BTS’ boycott: “Some artists feel this category isn’t representing the music they create”

[analyse_image type=”featured” src=”https://www.nme.com/wp-content/uploads/2026/08/bts_grammys_2022.jpg”]

NewsMusic News

Grammys may reconsider Asian Pop Award after BTS’ boycott: “Some artists feel this category isn’t representing the music they create”

BTS said they wanted their music to be “heard and loved for itself, beyond regions or languages”

The Grammys may reconsider their new Best Asian Pop award after BTS decided not to submit their music for the 2027 ceremony.

  • READ MORE: Why the Grammys are right to not add a Best K-pop category – and why it should stay that way

The Recording Academy announced the new category in June, saying at the time that it would recognise “artistic excellence” in Asian pop music originating from or widely recognised within Asian markets.

Advertisement

It is due to make its debut at next year’s ceremony, but BTS have said they will not be submitting their new album ‘Arirang’ for consideration, or any of their other music, saying that they hoped their work could be “heard and loved for itself, beyond regions or languages”.

Now, Recording Academy CEO Harvey Mason Jr has acknowledged that the category may not represent the artists that it was intended to celebrate.

“The Grammy organization exists to serve all music people, and part of that is working to ensure that no voice or community gets overlooked or misunderstood,” he said in a statement shared with Billboard.

“It’s clear from our numerous conversations with many stakeholders over the past two weeks that, regardless of our intent and desire to be even more inclusive, there are some artists in this space who feel that this category isn’t representing the music they work so hard to create, in the way they wish. As a musician myself, I take that to heart.”

Recommended

“Over the past six years, the Academy has shown that it can act decisively and move swiftly to meet the needs of our music community. The management and Board are committed to working together to keep pace with that progress and ensure the musicians we intend to honor feel truly seen and heard by our actions.”

Mason and other Grammy executives have reportedly been holding discussions with artists and industry figures representing K-pop, J-pop, C-pop, Indian music and other scenes, including representatives from BTS’ label HYBE.

No changes to the category have been announced, but the Grammys board will convene to “determine how we best honour this music in the future”. As it stands, records must make meaningful use of one or more Asian languages to be eligible for the Best Asian Pop Music Performance category.

It marks a shift in tone from Mason’s initial response to BTS’ boycott, in which he defended the award more robustly. “The spirit of this new category is to shine a dedicated spotlight on these important artists,” he said at the time.

Advertisement

NME argued against creating a K-pop specific Grammy category back in 2021.

“Pop music is pop music, regardless of geographical location, the racial or ethnic identity of those making it, the language it’s sung in, or any other factor you might choose to segregate people by,” we wrote.

“Segregating awards shows by language or region, as already happens with the Grammys’ Latin and ‘global music’ categories, continues to perpetuate the othering of music that isn’t Western, white – until very recently Black artists also struggled to be considered in the main categories – and English-led. It takes the onus off of awards bodies to work towards equal diversity and representation, or judging music on its merit and with an open mind, because those releases can just sit in the specific categories created to celebrate them at arm’s length.”

The eligibility period for new releases to be considered for the 2027 Grammys closes on August 28, with nominations to be announced on November 16. The ceremony will take place at Los Angeles’ Crypto.com Arena on February 7, 2027.

BTS, meanwhile, are currently on the North American leg of their ‘Arirang’ world tour. Earlier this week, V revealed he has been receiving treatment for hearing loss in his right ear, while Jungkook said he was also managing a shin injury.

NME gave ‘Arirang’ four stars, noting: “After nearly four years, BTS are back doing what they do best – serving as both ambassadors and explorers, fuelled by curiosity and creativity.”

  • Related Topics
  • BTS
  • Grammys
  • K-pop
  • Pop

You May Also Like

Advertisement

TRENDING

Este Haim on scoring Bella Ramsey film ‘Sunny Dancer’ and Haim’s New York-inspired fifth album

Dominic Sessa on why Anthony Bourdain’s life “was not a tragedy” but “a symbol of hope”

How ‘Diablo’ continues to provide the definitive dark-fantasy game soundtrack

Nate Sib is finding peace and purpose in his pop mission

This Is Lorelei was only meant to be a side project. It’s made Nate Amos an indie darling

Advertisement

More Stories

Festivals Blog

Bring Me The Horizon and Rose Gray took Sziget Festival 2026 to new heights

Music News

These were Spotify’s most-played songs during the solar eclipse

Music News

Lionel Richie hits out at Usher and Chris Brown’s joint tour: “We didn’t go to jail”

Music News

La Roux faces her demons, auADHD diagnosis and addictions on propulsive new single ‘Lose Myself’

Festivals Blog

Florence + The Machine and Fcukers kept the party going at Sziget 2026 day three

Music News

Listen to David Bowie’s previously unheard ‘Today’ demo from 1965 Shel Talmy Recordings

The Grammys may reconsider their new Best Asian Pop award after BTS decided not to submit their music for the 2027 ceremony.

  • READ MORE: Why the Grammys are right to not add a Best K-pop category – and why it should stay that way

The Recording Academy announced the new category in June, saying at the time that it would recognise “artistic excellence” in Asian pop music originating from or widely recognised within Asian markets.

Advertisement

It is due to make its debut at next year’s ceremony, but BTS have said they will not be submitting their new album ‘Arirang’ for consideration, or any of their other music, saying that they hoped their work could be “heard and loved for itself, beyond regions or languages”.

Now, Recording Academy CEO Harvey Mason Jr has acknowledged that the category may not represent the artists that it was intended to celebrate.

“The Grammy organization exists to serve all music people, and part of that is working to ensure that no voice or community gets overlooked or misunderstood,” he said in a statement shared with Billboard.

“It’s clear from our numerous conversations with many stakeholders over the past two weeks that, regardless of our intent and desire to be even more inclusive, there are some artists in this space who feel that this category isn’t representing the music they work so hard to create, in the way they wish. As a musician myself, I take that to heart.”

Recommended

“Over the past six years, the Academy has shown that it can act decisively and move swiftly to meet the needs of our music community. The management and Board are committed to working together to keep pace with that progress and ensure the musicians we intend to honor feel truly seen and heard by our actions.”

Mason and other Grammy executives have reportedly been holding discussions with artists and industry figures representing K-pop, J-pop, C-pop, Indian music and other scenes, including representatives from BTS’ label HYBE.

No changes to the category have been announced, but the Grammys board will convene to “determine how we best honour this music in the future”. As it stands, records must make meaningful use of one or more Asian languages to be eligible for the Best Asian Pop Music Performance category.

It marks a shift in tone from Mason’s initial response to BTS’ boycott, in which he defended the award more robustly. “The spirit of this new category is to shine a dedicated spotlight on these important artists,” he said at the time.

Advertisement

NME argued against creating a K-pop specific Grammy category back in 2021.

“Pop music is pop music, regardless of geographical location, the racial or ethnic identity of those making it, the language it’s sung in, or any other factor you might choose to segregate people by,” we wrote.

“Segregating awards shows by language or region, as already happens with the Grammys’ Latin and ‘global music’ categories, continues to perpetuate the othering of music that isn’t Western, white – until very recently Black artists also struggled to be considered in the main categories – and English-led. It takes the onus off of awards bodies to work towards equal diversity and representation, or judging music on its merit and with an open mind, because those releases can just sit in the specific categories created to celebrate them at arm’s length.”

The eligibility period for new releases to be considered for the 2027 Grammys closes on August 28, with nominations to be announced on November 16. The ceremony will take place at Los Angeles’ Crypto.com Arena on February 7, 2027.

BTS, meanwhile, are currently on the North American leg of their ‘Arirang’ world tour. Earlier this week, V revealed he has been receiving treatment for hearing loss in his right ear, while Jungkook said he was also managing a shin injury.

NME gave ‘Arirang’ four stars, noting: “After nearly four years, BTS are back doing what they do best – serving as both ambassadors and explorers, fuelled by curiosity and creativity.”

[analyse_source url=”https://www.nme.com/news/music/grammys-may-reconsider-asian-pop-award-after-bts-boycott-some-artists-feel-this-category-isnt-representing-the-music-they-create-3962908″]


Analyse


Post not analysed yet. Do the magic.