Y-3 Taps Legendary Skater Mark Gonzales for its FW26 Campaign

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Summary

Y-3 FW26 campaign stars legendary skater Mark Gonzales, shot in Paris by Jet Swan.

Collection blends tailored silhouettes, relaxed styling, and Chito artworks.

Apparel highlights include knitwear and biker jackets.

Adidas and Yohji Yamamoto have teamed up with legendary skateboarder and long-time brand friend Mark Gonzales to front the campaign for the Y-3 Fall/Winter 2026 collection. Captured on-site during Y-3’s presentation at the Palais d’Iéna in Paris earlier this year, the campaign is framed as an intimate and effortless character study.

Photographed by Jet Swan, the visuals lean into a raw yet cinematic language that highlights Gonzales’ individuality and enduring cultural footprint. Worn throughout the campaign by Gonzales, the seasonal apparel ranges from dramatic, structural forms to relaxed, everyday styling.

The collection’s tailoring shifts into casual proportions, dominated by Yohji Yamamoto’s signature all-black palette alongside standout garments featuring artwork by transgressive artist Chito. Key apparel pieces highlighted in the rollout include a frayed-hem Y-3 Knitted Sweater adorned with extended Three Stripes, the statement Y-3 Chito Leather Biker Jacket, and the Y-3 Wool City Graphic Wide Pants, supplemented by a selection of collaborative denim pieces.

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Zoe Leung

Editor Assistant

Mai Vo

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Zoe Leung

Zoe Leung

Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

Fashion


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Summary

Y-3 FW26 campaign stars legendary skater Mark Gonzales, shot in Paris by Jet Swan.

Collection blends tailored silhouettes, relaxed styling, and Chito artworks.

Apparel highlights include knitwear and biker jackets.

Adidas and Yohji Yamamoto have teamed up with legendary skateboarder and long-time brand friend Mark Gonzales to front the campaign for the Y-3 Fall/Winter 2026 collection. Captured on-site during Y-3’s presentation at the Palais d’Iéna in Paris earlier this year, the campaign is framed as an intimate and effortless character study.

Photographed by Jet Swan, the visuals lean into a raw yet cinematic language that highlights Gonzales’ individuality and enduring cultural footprint. Worn throughout the campaign by Gonzales, the seasonal apparel ranges from dramatic, structural forms to relaxed, everyday styling.

The collection’s tailoring shifts into casual proportions, dominated by Yohji Yamamoto’s signature all-black palette alongside standout garments featuring artwork by transgressive artist Chito. Key apparel pieces highlighted in the rollout include a frayed-hem Y-3 Knitted Sweater adorned with extended Three Stripes, the statement Y-3 Chito Leather Biker Jacket, and the Y-3 Wool City Graphic Wide Pants, supplemented by a selection of collaborative denim pieces.

Read Full Article

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article
In This Article
Zoe Leung

Zoe Leung

Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

Fashion


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Text By

Zoe Leung

Editor Assistant

Mai Vo

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In This Article

Fashion

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article

Fashion


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0 Comments

Save

Summary

Y-3 FW26 campaign stars legendary skater Mark Gonzales, shot in Paris by Jet Swan.

Collection blends tailored silhouettes, relaxed styling, and Chito artworks.

Apparel highlights include knitwear and biker jackets.

Adidas and Yohji Yamamoto have teamed up with legendary skateboarder and long-time brand friend Mark Gonzales to front the campaign for the Y-3 Fall/Winter 2026 collection. Captured on-site during Y-3’s presentation at the Palais d’Iéna in Paris earlier this year, the campaign is framed as an intimate and effortless character study.

Photographed by Jet Swan, the visuals lean into a raw yet cinematic language that highlights Gonzales’ individuality and enduring cultural footprint. Worn throughout the campaign by Gonzales, the seasonal apparel ranges from dramatic, structural forms to relaxed, everyday styling.

The collection’s tailoring shifts into casual proportions, dominated by Yohji Yamamoto’s signature all-black palette alongside standout garments featuring artwork by transgressive artist Chito. Key apparel pieces highlighted in the rollout include a frayed-hem Y-3 Knitted Sweater adorned with extended Three Stripes, the statement Y-3 Chito Leather Biker Jacket, and the Y-3 Wool City Graphic Wide Pants, supplemented by a selection of collaborative denim pieces.

Read Full Article

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article
In This Article
Zoe Leung

Zoe Leung

Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

Fashion


1.1K

0 Comments

Save

Fashion

Fashion


1.1K

0 Comments

Save

Summary

Y-3 FW26 campaign stars legendary skater Mark Gonzales, shot in Paris by Jet Swan.

Collection blends tailored silhouettes, relaxed styling, and Chito artworks.

Apparel highlights include knitwear and biker jackets.

Adidas and Yohji Yamamoto have teamed up with legendary skateboarder and long-time brand friend Mark Gonzales to front the campaign for the Y-3 Fall/Winter 2026 collection. Captured on-site during Y-3’s presentation at the Palais d’Iéna in Paris earlier this year, the campaign is framed as an intimate and effortless character study.

Photographed by Jet Swan, the visuals lean into a raw yet cinematic language that highlights Gonzales’ individuality and enduring cultural footprint. Worn throughout the campaign by Gonzales, the seasonal apparel ranges from dramatic, structural forms to relaxed, everyday styling.

The collection’s tailoring shifts into casual proportions, dominated by Yohji Yamamoto’s signature all-black palette alongside standout garments featuring artwork by transgressive artist Chito. Key apparel pieces highlighted in the rollout include a frayed-hem Y-3 Knitted Sweater adorned with extended Three Stripes, the statement Y-3 Chito Leather Biker Jacket, and the Y-3 Wool City Graphic Wide Pants, supplemented by a selection of collaborative denim pieces.

Read Full Article

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article
In This Article

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