Over Soon Reimagines Scent Gatekeeping for the Rest of Your Life

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Summary

Over Soon debuts as an niche perfume stufio, unveiling three inaugural limited scents: “FOREVER BOUQUET,” “GRINDER” AND “SBAGLIATO.”

Each scent is limited to 1,000 bottles, allowing only original owners to repurchase refills.

Available only through the brand’s website.

Over Soon’s debut collection of fragrances arrives with a philosophy of rarity and sincerity —each scent limited to just 1,000 bottles, designed to become a true personal signature.

“FOREVER BOUQUET” is a nocturnal explosion of florals, weaving magnolia, mandarin leaves, wild rose, jasmine, and honeysuckle into a decadent arrangement. Its mood is lush and romantic, evoking the image of a bouquet suspended in water, forever fresh.

In stark contrast, “GRINDER” delivers a potent, dark, and deeply sensual experience, grinding together tobacco leaves, coffee, cacao, tonka beans and oak chips to completely fill a room with its rich atmosphere. Meanwhile, “SBAGLIATO” captures a classic 1940s Italian mixology mistake, balancing equal parts herbal gin, bitter liqueur and sweet vermouth topped with a sharp twist of orange zest.

Together, the trio forms a collection of singular identities — each with its own language, design, and mood. The perfumes are available in Europe and the UK via Over Soon’s webshop, priced at 2,600 DKK (approx $ $398 USD) per 50ml bottle, alongside a DiscOver Soon Set of 2ml samples.

 

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Zoe Leung

Editor Assistant

Mai Vo

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Zoe Leung

Zoe Leung

Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

Fashion



360

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Summary

Over Soon debuts as an niche perfume stufio, unveiling three inaugural limited scents: “FOREVER BOUQUET,” “GRINDER” AND “SBAGLIATO.”

Each scent is limited to 1,000 bottles, allowing only original owners to repurchase refills.

Available only through the brand’s website.

Over Soon’s debut collection of fragrances arrives with a philosophy of rarity and sincerity —each scent limited to just 1,000 bottles, designed to become a true personal signature.

“FOREVER BOUQUET” is a nocturnal explosion of florals, weaving magnolia, mandarin leaves, wild rose, jasmine, and honeysuckle into a decadent arrangement. Its mood is lush and romantic, evoking the image of a bouquet suspended in water, forever fresh.

In stark contrast, “GRINDER” delivers a potent, dark, and deeply sensual experience, grinding together tobacco leaves, coffee, cacao, tonka beans and oak chips to completely fill a room with its rich atmosphere. Meanwhile, “SBAGLIATO” captures a classic 1940s Italian mixology mistake, balancing equal parts herbal gin, bitter liqueur and sweet vermouth topped with a sharp twist of orange zest.

Together, the trio forms a collection of singular identities — each with its own language, design, and mood. The perfumes are available in Europe and the UK via Over Soon’s webshop, priced at 2,600 DKK (approx $ $398 USD) per 50ml bottle, alongside a DiscOver Soon Set of 2ml samples.

 

View this post on Instagram

 

A post shared by OVER SOON (@over___soon)

Read Full Article

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article

Zoe Leung

Zoe Leung

Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

Fashion


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Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article

Fashion

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article

Fashion



360

0 Comments


Save

Summary

Over Soon debuts as an niche perfume stufio, unveiling three inaugural limited scents: “FOREVER BOUQUET,” “GRINDER” AND “SBAGLIATO.”

Each scent is limited to 1,000 bottles, allowing only original owners to repurchase refills.

Available only through the brand’s website.

Over Soon’s debut collection of fragrances arrives with a philosophy of rarity and sincerity —each scent limited to just 1,000 bottles, designed to become a true personal signature.

“FOREVER BOUQUET” is a nocturnal explosion of florals, weaving magnolia, mandarin leaves, wild rose, jasmine, and honeysuckle into a decadent arrangement. Its mood is lush and romantic, evoking the image of a bouquet suspended in water, forever fresh.

In stark contrast, “GRINDER” delivers a potent, dark, and deeply sensual experience, grinding together tobacco leaves, coffee, cacao, tonka beans and oak chips to completely fill a room with its rich atmosphere. Meanwhile, “SBAGLIATO” captures a classic 1940s Italian mixology mistake, balancing equal parts herbal gin, bitter liqueur and sweet vermouth topped with a sharp twist of orange zest.

Together, the trio forms a collection of singular identities — each with its own language, design, and mood. The perfumes are available in Europe and the UK via Over Soon’s webshop, priced at 2,600 DKK (approx $ $398 USD) per 50ml bottle, alongside a DiscOver Soon Set of 2ml samples.

 

View this post on Instagram

 

A post shared by OVER SOON (@over___soon)

Read Full Article

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article

Zoe Leung

Zoe Leung

Senior Editor

Zoe Leung is a Senior Editor at Hypebeast, where she has been shaping the publication’s coverage of horology, art, design, and culture since 2023. Her extensive watch reporting spans exclusive manufacture visits with Maisons like Zenith, Jaeger-LeCoultre, and Grand Seiko, as well as insightful conversations with industry leaders and artisans. Beyond watches, she regularly spotlights international creatives and cultural phenomena, utilizing her knowledge of global music and entertainment subcultures to deliver narratives that explore the worldwide influence of contemporary visual storytelling and cross-cultural artistry.

Fashion



360

0 Comments


Save

Fashion


Fashion



360

0 Comments


Save

Summary

Over Soon debuts as an niche perfume stufio, unveiling three inaugural limited scents: “FOREVER BOUQUET,” “GRINDER” AND “SBAGLIATO.”

Each scent is limited to 1,000 bottles, allowing only original owners to repurchase refills.

Available only through the brand’s website.

Over Soon’s debut collection of fragrances arrives with a philosophy of rarity and sincerity —each scent limited to just 1,000 bottles, designed to become a true personal signature.

“FOREVER BOUQUET” is a nocturnal explosion of florals, weaving magnolia, mandarin leaves, wild rose, jasmine, and honeysuckle into a decadent arrangement. Its mood is lush and romantic, evoking the image of a bouquet suspended in water, forever fresh.

In stark contrast, “GRINDER” delivers a potent, dark, and deeply sensual experience, grinding together tobacco leaves, coffee, cacao, tonka beans and oak chips to completely fill a room with its rich atmosphere. Meanwhile, “SBAGLIATO” captures a classic 1940s Italian mixology mistake, balancing equal parts herbal gin, bitter liqueur and sweet vermouth topped with a sharp twist of orange zest.

Together, the trio forms a collection of singular identities — each with its own language, design, and mood. The perfumes are available in Europe and the UK via Over Soon’s webshop, priced at 2,600 DKK (approx $ $398 USD) per 50ml bottle, alongside a DiscOver Soon Set of 2ml samples.

 

View this post on Instagram

 

A post shared by OVER SOON (@over___soon)

Read Full Article

Text By

Zoe Leung

Editor Assistant

Mai Vo

Share this article

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