Slawn, Central Cee & Clint419 Front Hassan Hajjaj’s New London Show

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Hassan Hajjaj‘s takeover at Sotheby’s Story Café in London later this month is his personal love letter to the new class of Londoners sculpting their city’s creative landscape. The show, titled My London Rockstars, End to Estates, is set to run at the Bond Street outpost from July 13 through August 7, and will take shape as one of the Moroccan-British artist’s signature tea salons.

For the latest chapter of My Rockstars — the artist’s long-running mixed-media series where individuals are captured against pattern-happy backgrounds and outfits, framed by geometric stacks of canned goods — Hajjaj turns his lens towards breakout stars and up-and-comers, such as Slawn and the Motherlan crew, Clint419, Central Cee, Walid Labri, Joy Crookes and more.

“I am so proud to introduce this new creative energy in London, which mirrors the spirit and excitement of my early days in the city,” the artist expressed. The show bleeds beyond the works, bringing Hajjaj’s artistic touch to the entirety of the café with an immersive installation inspired by his own tea rooms mounted in Marrakech, Paris, and Miami.

A dizzying marriage of North African street culture and pop art, low and highbrow aesthetics, Hajjaj has cultivated one of the most extravagant visual signatures in contemporary portraiture. And who better to vet the next league leading London’s creative identity than one of its greatest image-makers?

Sotheby’s Story Café
34-35 New Bond Street,
London, W1A 2AA

Read Full Article

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Text By

Erin Ikeuchi

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Erin Ikeuchi

Erin Ikeuchi

Editor, Hypeart

Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art’s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it’s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she’s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for ‘Under the Same Sky,’ Hypeart’s 2026 exhibition with Bonhams.

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Hassan Hajjaj‘s takeover at Sotheby’s Story Café in London later this month is his personal love letter to the new class of Londoners sculpting their city’s creative landscape. The show, titled My London Rockstars, End to Estates, is set to run at the Bond Street outpost from July 13 through August 7, and will take shape as one of the Moroccan-British artist’s signature tea salons.

For the latest chapter of My Rockstars — the artist’s long-running mixed-media series where individuals are captured against pattern-happy backgrounds and outfits, framed by geometric stacks of canned goods — Hajjaj turns his lens towards breakout stars and up-and-comers, such as Slawn and the Motherlan crew, Clint419, Central Cee, Walid Labri, Joy Crookes and more.

“I am so proud to introduce this new creative energy in London, which mirrors the spirit and excitement of my early days in the city,” the artist expressed. The show bleeds beyond the works, bringing Hajjaj’s artistic touch to the entirety of the café with an immersive installation inspired by his own tea rooms mounted in Marrakech, Paris, and Miami.

A dizzying marriage of North African street culture and pop art, low and highbrow aesthetics, Hajjaj has cultivated one of the most extravagant visual signatures in contemporary portraiture. And who better to vet the next league leading London’s creative identity than one of its greatest image-makers?

Sotheby’s Story Café
34-35 New Bond Street,
London, W1A 2AA

Read Full Article

Find out more for London

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The sixth annual edition centers a helpline’s four decades of call logs.

The Gustaf Westman Universe Takes Over Selfridges Corner Shop

The Swedish design sensation transforms London’s premier retail space into an apartment-style experiential journey filled with exclusive tartan furniture and quirky homeware.

Looking for more suggestions for London?

Text By

Erin Ikeuchi

Share this article
Erin Ikeuchi

Erin Ikeuchi

Editor, Hypeart

Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art’s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it’s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she’s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for ‘Under the Same Sky,’ Hypeart’s 2026 exhibition with Bonhams.

Art


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Erin Ikeuchi

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Erin Ikeuchi

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Hassan Hajjaj‘s takeover at Sotheby’s Story Café in London later this month is his personal love letter to the new class of Londoners sculpting their city’s creative landscape. The show, titled My London Rockstars, End to Estates, is set to run at the Bond Street outpost from July 13 through August 7, and will take shape as one of the Moroccan-British artist’s signature tea salons.

For the latest chapter of My Rockstars — the artist’s long-running mixed-media series where individuals are captured against pattern-happy backgrounds and outfits, framed by geometric stacks of canned goods — Hajjaj turns his lens towards breakout stars and up-and-comers, such as Slawn and the Motherlan crew, Clint419, Central Cee, Walid Labri, Joy Crookes and more.

“I am so proud to introduce this new creative energy in London, which mirrors the spirit and excitement of my early days in the city,” the artist expressed. The show bleeds beyond the works, bringing Hajjaj’s artistic touch to the entirety of the café with an immersive installation inspired by his own tea rooms mounted in Marrakech, Paris, and Miami.

A dizzying marriage of North African street culture and pop art, low and highbrow aesthetics, Hajjaj has cultivated one of the most extravagant visual signatures in contemporary portraiture. And who better to vet the next league leading London’s creative identity than one of its greatest image-makers?

Sotheby’s Story Café
34-35 New Bond Street,
London, W1A 2AA

Read Full Article

Find out more for London

Aesop Brings Its Queer Library Back to the UK, Now With a Third London Space

The sixth annual edition centers a helpline’s four decades of call logs.

The Gustaf Westman Universe Takes Over Selfridges Corner Shop

The Swedish design sensation transforms London’s premier retail space into an apartment-style experiential journey filled with exclusive tartan furniture and quirky homeware.

Looking for more suggestions for London?

Text By

Erin Ikeuchi

Share this article
Erin Ikeuchi

Erin Ikeuchi

Editor, Hypeart

Erin Ikeuchi is a New York-based writer focused on the intersection of contemporary art and culture. Her work spotlights stories, people and moments powering art’s new league, from icons to underground legends. Her formal background in anthropology informs a curious, cross-cultural eye for art where it’s least expected. Since joining Hypebeast in 2024, where she spearheads art-related content, she’s contributed hundreds of articles, including industry news, features and interviews, alongside serving as lead curator for ‘Under the Same Sky,’ Hypeart’s 2026 exhibition with Bonhams.

Art


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0 Comments

Save

Art

Art


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Hassan Hajjaj‘s takeover at Sotheby’s Story Café in London later this month is his personal love letter to the new class of Londoners sculpting their city’s creative landscape. The show, titled My London Rockstars, End to Estates, is set to run at the Bond Street outpost from July 13 through August 7, and will take shape as one of the Moroccan-British artist’s signature tea salons.

For the latest chapter of My Rockstars — the artist’s long-running mixed-media series where individuals are captured against pattern-happy backgrounds and outfits, framed by geometric stacks of canned goods — Hajjaj turns his lens towards breakout stars and up-and-comers, such as Slawn and the Motherlan crew, Clint419, Central Cee, Walid Labri, Joy Crookes and more.

“I am so proud to introduce this new creative energy in London, which mirrors the spirit and excitement of my early days in the city,” the artist expressed. The show bleeds beyond the works, bringing Hajjaj’s artistic touch to the entirety of the café with an immersive installation inspired by his own tea rooms mounted in Marrakech, Paris, and Miami.

A dizzying marriage of North African street culture and pop art, low and highbrow aesthetics, Hajjaj has cultivated one of the most extravagant visual signatures in contemporary portraiture. And who better to vet the next league leading London’s creative identity than one of its greatest image-makers?

Sotheby’s Story Café
34-35 New Bond Street,
London, W1A 2AA

Read Full Article

Text By

Erin Ikeuchi

Share this article

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