The Nike Air Max Plus Issues A Fresh Take On “Bred”

Is the Nike Air Max Plus appearing in glossy marketing campaigns? Is it centered in the Swoosh catalog for any sort of anniversary? Is the full weight of Beaverton’s rolodex bearing down on Sean McDowell’s design? The answer to all of those questions is a firm no, yet the Tn remains as one of the more steadfast style icons in the American giant’s roster.

Given that everlasting tenor of reliable, uncomplicated style, perhaps it’s fitting that the Air Max Plus reaches for a “Bred” colorway for its latest look. That color combo is equally storied and foolproof for the sportswear brand. Here, an inversion of our usual expectations sets up some intrigue, as solid coloring sticks to the upper. The Air Max Plus’ love for gradient aesthetics instead inspires a half-and-half sole unit, taken to “Bright Crimson” towards the heel for some off-kilter color blocking.

As a true general release, the Nike Air Max Plus “Black/Bright Crimson” doesn’t have a firm release date. Generally, expect to see these online and on shelves in the coming weeks. The AMP’s typical $185 sticker price is expected.

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