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How Jeremy Clarkson is fuelling Alpine’s Silverstone F1 push
Pierre Gasly paid Jeremy Clarkson’s Diddly Squat Farm a visit ahead of the British Grand Prix
Alpine is promoting British farming across the Silverstone weekend, with Jeremy Clarkson’s Diddly Squat Farm providing food for the Formula 1 outfit.
Alpine has a strong relationship with Clarkson, with the TV personality previously supplying copious amounts of beer to aid the celebrations after podiums in the 2023 Monaco and 2024 Brazilian grands prix.
A massive F1 fan, Clarkson has entertained multiple drivers at his farm, with McLaren’s Oscar Piastri featuring in the most recent series of Clarkson’s Farm, and Gasly visiting recently, where he was presented with a crate of goodies by Lisa Hogan, Clarkson’s partner and shop manager.
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“It is with great pleasure to team up with our local Formula 1 team at Silverstone this weekend,” said Hogan.
“The British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special. We hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.”
Clarkson refers to Alpine as the ‘Chipping Norton Formula 1 team’, with the outfit and the farm based within a close proximity of each other.
In order to fully embed in the British culture, Alpine says that the team will “eat some authentic British dishes,” although we don’t expect that this will include a full English breakfast for Gasly or Franco Colapinto.
“We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone,” said Alpine managing director, Steve Nielsen.
A post shared by BWT Alpine Formula One Team (@alpinef1team)
Pierre Gasly paid Jeremy Clarkson’s Diddly Squat Farm a visit ahead of the British Grand Prix
Alpine is promoting British farming across the Silverstone weekend, with Jeremy Clarkson’s Diddly Squat Farm providing food for the Formula 1 outfit.
Alpine has a strong relationship with Clarkson, with the TV personality previously supplying copious amounts of beer to aid the celebrations after podiums in the 2023 Monaco and 2024 Brazilian grands prix.
A massive F1 fan, Clarkson has entertained multiple drivers at his farm, with McLaren’s Oscar Piastri featuring in the most recent series of Clarkson’s Farm, and Gasly visiting recently, where he was presented with a crate of goodies by Lisa Hogan, Clarkson’s partner and shop manager.
Alpine is promoting British farming across the Silverstone weekend, with Jeremy Clarkson’s Diddly Squat Farm providing food for the Formula 1 outfit.
Alpine has a strong relationship with Clarkson, with the TV personality previously supplying copious amounts of beer to aid the celebrations after podiums in the 2023 Monaco and 2024 Brazilian grands prix.
A massive F1 fan, Clarkson has entertained multiple drivers at his farm, with McLaren’s Oscar Piastri featuring in the most recent series of Clarkson’s Farm, and Gasly visiting recently, where he was presented with a crate of goodies by Lisa Hogan, Clarkson’s partner and shop manager.
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