Perisher Ski Resort, Australia, has joined the Hidden Disabilities Sunflower program, marking a significant step toward creating a more inclusive and supportive experience for all guests. The globally recognised Sunflower program offers a simple and discreet way for people with non-visible disabilities to indicate they may need additional understanding, time or assistance. Hidden disabilities can include anxiety, ADHD, autism, sensory processing differences, chronic pain and temporary injuries, among many others.
Busy, high-energy environments such as ski resorts can sometimes feel overwhelming. The Sunflower program helps remove barriers by giving guests the confidence to seek support without needing to explain their condition.
Perisher’s Vice President and General Manager, Nathan Butterworth, said the initiative reflects the resort’s commitment to inclusion and belonging. “Joining the Hidden Disabilities Sunflower program builds on our strong connection with adaptive snowsports and organisations such as Disabled Wintersports Australia,” he said. “We’re incredibly proud to be creating an environment where everyone feels welcome and supported.”
Throughout the rollout, Sunflower lanyards will be available for guests upon request, and staff across guest-facing teams will receive awareness training to recognise the symbol and offer assistance where needed.
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The initiative was spearheaded by Paul Edwards, Perisher’s Skitube Manager, and his wife Rachelle, Perisher’s Guest Services Assistant, who has personal experience with the program’s benefits as she lives with anxiety and panic disorder, as well as ADHD. “There have been times, especially at airports, where anxiety caused me to miss flights,” Rachelle explains. “It’s embarrassing, but wearing the Sunflower says: I might need extra support. I don’t have to explain myself.”
“Sometimes it’s not fear, it’s being overwhelmed. Knowing there’s a safe person who understands, who might offer a quieter place to wait, ride the train or chairlift with you, or simply reassure you, that removes the barrier and allows people to still enjoy the experience.”
The program highlights Perisher’s ongoing focus on improving accessibility and ensuring every guest can enjoy the mountain with confidence.
