For the first time in several seasons, Eaglecrest Ski Area, Alaska, is increasing season pass prices by approximately 10%. Eaglecrest Ski Area faces the same financial pressures confronting many community-owned ski areas across North America. The City and Borough of Juneau recently adopted a budget aimed at addressing a multimillion-dollar revenue shortfall, forcing city leaders to make difficult decisions about funding public services and recreational facilities. Eaglecrest, like other city-owned amenities, has been navigating what officials describe as a “bare minimum” operating budget.
The increase may catch the attention of Juneau local skiers, but Eaglecrest still offers one of the most affordable passes in North America. Adult Tier 1 (early bird) season passes will cost $690 this season, up $60 or 9.5% from $630 last year, while day passes will increase from $75 to $85 — or 13.3%. Many other destination resorts charge more than $1,000 for an unrestricted season pass and even regional ski areas rarely advertise pricing below $700.
Ski areas across the industry continue to face rising costs for lift maintenance, fuel, utilities, insurance, grooming operations, equipment, snow removal, and staffing. Those costs are compounded by Juneau’s geographic isolation — the city is accessible only by plane or ferry, meaning every piece of equipment, every gallon of fuel, and every spare part must be flown or shipped in at significant expense. Those expenses will continue to grow regardless of the snowfall totals. Large destination resorts often offset those costs through lodging, dining, retail sales, real estate development, and corporate backing. Eaglecrest does not have these amenities, and instead, has to rely heavily on lift ticket sales, season pass revenue, lessons, rentals, and public support.
For local skiers and riders, purchasing a season pass remains one of the most direct ways to support Eaglecrest Ski Area. Early pass sales provide critical revenue before winter begins as Eaglecrest Ski Area prepares for the season ahead. Visitors to Alaska and Juneau can play an important role as well. Every lift ticket purchased, lesson booked, rental reserved, and meal enjoyed at the mountain helps support operations. Those dollars go towards anything from lift maintenance to staff paychecks.
Eaglecrest Ski Area serves a broader mission than generating revenue. The ski area provides affordable outdoor recreation, supports youth programs, creates local jobs, and gives Juneau residents access to winter recreation without having to leave Southeast Alaska. As costs continue to rise, its success will depend not only on the city budget, but on the skiers, riders, and families who choose to spend their winters on the mountain. While the 10% increase may draw attention this season, it also reflects the realities facing community-owned ski areas across the country.