Tour de France participation within five years set as goal for new co-title sponsor Factor at Modern Adventure

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Tour de France participation within five years set as goal for new co-title sponsor Factor at Modern Adventure

2026 Tour de Wallonie: overall winner Ben Oliver before a stage of the race(Image credit: Getty Images)

Modern Adventure Pro Cycling will become Modern Adventure Factor Racing from 2027 as the bike manufacturer steps up its investment to become co-title sponsor of the U.S.-registered team.

The aim is to create an American team capable of racing the Tour de France within the next five years, the squad said in a press release on Tuesday.

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Alasdair Fotheringham

Alasdair Fotheringham has been reporting on cycling since 1991. He has covered every Tour de France since 1992 bar one, as well as numerous other bike races of all shapes and sizes, ranging from the Olympic Games in 2008 to the now sadly defunct Subida a Urkiola hill climb in Spain. As well as working for Cyclingnews, he has also written for The Independent,  The Guardian,  ProCycling, The Express and Reuters.

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Tour de France participation within five years set as goal for new co-title sponsor Factor at Modern Adventure

2026 Tour de Wallonie: overall winner Ben Oliver before a stage of the race(Image credit: Getty Images)

Modern Adventure Pro Cycling will become Modern Adventure Factor Racing from 2027 as the bike manufacturer steps up its investment to become co-title sponsor of the U.S.-registered team.

The aim is to create an American team capable of racing the Tour de France within the next five years, the squad said in a press release on Tuesday.

Latest Videos From
TOPICS
Alasdair Fotheringham

Alasdair Fotheringham has been reporting on cycling since 1991. He has covered every Tour de France since 1992 bar one, as well as numerous other bike races of all shapes and sizes, ranging from the Olympic Games in 2008 to the now sadly defunct Subida a Urkiola hill climb in Spain. As well as working for Cyclingnews, he has also written for The Independent,  The Guardian,  ProCycling, The Express and Reuters.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.

Tour de France participation within five years set as goal for new co-title sponsor Factor at Modern Adventure

Modern Adventure Pro Cycling will become Modern Adventure Factor Racing from 2027 as the bike manufacturer steps up its investment to become co-title sponsor of the U.S.-registered team.

The aim is to create an American team capable of racing the Tour de France within the next five years, the squad said in a press release on Tuesday.

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