Salehe Bembury x PUMA Launch the “TRAVEL WEAR” Collection Ahead of World Cup

Summary

• PUMA and Salehe Bembury dropped a football “TRAVEL WEAR” collection
• The capsule designs bespoke apparel and goalkeeper kits for 11 teams
• The UV-reactive Velum 1 Akita sneaker with NITROFOAM™ cushioning

PUMA and Salehe Bembury have joined forces for a streetwear-oriented travel collection ahead of this summer’s biggest football tournament, the 2026 World Cup.

This collaborative launch initiates the second chapter of PUMA’s seasonal football introductions, following the initial rollout of their national federation kits earlier in March. The range transforms classic athletic silhouettes into a vibrant, culture-driven visual narrative, with key apparel items including a reimagined iteration of the iconic KING tracksuit, customized jerseys, graphic tees and performance-ready shorts built to live both on and off the pitch.

For this collaboration, Bembury developed distinct visual codes for each of PUMA’s 11 qualified federation teams, including prominent nations such as Portugal, Morocco, Ghana, and Senegal, by drawing heavily on their unique geographical landscapes, biological narratives as well as and local architectural legacies. This localized storytelling carries over directly into a series of bold Goalkeeper Kits designed to make a loud statement on the field. Grounding the entire apparel selection is a major footwear innovation titled the Velum 1 Akita, which pairs PUMA’s signature NITROFOAM™ cushioning with a specialized UV-reactive finish that dynamically shifts colors when exposed to sunlight.

The PUMA x Salehe Bembury  “TRAVEL WEAR” Collection is currently available through PUMA’s website andphysical flagship stores, as well as select global retailers.