From Alaïa’s Camberwell shoot with Hailey Bieber at Grace’s Mews, to Diesel’s denim dynasty, Versace’s Meisel campaign, and Jameson’s collaboration with J Balvin and KidSuper, these are the key fashion stories worth reading about this week.

Alaïa’s Summer-Fall 2026 campaign Archetypes, featuring Hailey Bieber and photographed by Tyrone Lebon at Grace’s Mews photography gallery in Camberwell, South London (a must visit, if you haven’t yet), presents a distilled vision of the house’s wardrobe codes, for Mullier’s last campaign at the Maison. Under Pieter Mulier’s creative direction, the series frames the collection as a complete repertoire of Alaïa – bringing together signature silhouettes, archival references and new pieces defined by refined construction and technique. Shot with an emphasis on form and reduction, the campaign underscores the house’s ongoing focus on purity of line and the power of silhouette.

Denim Dynasty Diaries: Diesel crowns ‘The Royal D’

Diesel has unveiled The Royal D, its 2026 denim campaign staged as a set of tongue-in-cheek state portraits, recasting a fictional multi-generational denim dynasty as modern-day royalty. Shot like grand court paintings but styled in full Diesel denim, the cast, family, pets and all, channel a mix of aristocratic posing and irreverent attitude, with heritage washes, exaggerated silhouettes and crystal-embellished accessories giving tradition a very untraditional update, the Glenn Martins way!

Versace and Meisel self-reference: La Vacanza 2026

Versace’s ‘La Vacanza 2026’ campaign, titled Versace Obsessed, sees Steven Meisel return behind the lens in a self-referential loop of fashion history, set inside a seaside house with archival Versace campaign tearsheets in the walls shot by Meisel himself between 1993 and 2004. The collection mirrors this dialogue with archive references reworked into modern codes of Versace, think denim, silk, tailoring and gold hardware, styled with a modern, undone sensuality.

The Gucci paparazzo bag (literally) enters the court

We are used to on-court style sightings from tennis icons like the Williams sisters or Maria Sharapova, but the last example comes from tennis tar Aryna Sabalenka, who carried an oversized monogram Gucci Paparazzo bag during the women’s singles match of the WTA Rome Open tennis tournament in Rome, in what seems to be the first time a player has ever entered through court during a tournament carrying a fashion bag. 

Givenchy debuts the mischievous bag worn by Sarah Pigeon and Charlize Theron

Givenchy introduces the Voyou Bucket, the latest evolution of its iconic handbag family, arriving for Autumn–Winter 2026 pre-collection, named after the French word for a mischievous troublemaker.. Defined by a single drawstring that cinches its soft bucket shape, the design balances relaxed structure with a biker-inspired bite, crafted in glossy calf leather with versatile carry options, it has already been spotted on Charlize Theron and Sarah Pigeon. 

Orebella’s dreamy ‘Jasmine Blues’ lands in the UK

Orebella’s Jasmine Blues, the sixth skin parfum in Bella Hadid’s fragrance line and the brand’s first limited-edition 100ml release is finally available in England. Centered on jasmine and blue lotus, the scent is inspired by the stillness of a hidden garden at dawn. Presented as a sensory escape rooted in childhood memories and spring renewal, the fragrance unfolds like ripples on water, moving from luminous florals into a soft, skin-close base of musk and woods.

Jameson, J Balvin and KidSuper link up

Jameson brings together J Balvin and KidSuper for its new It’s What You Bring campaign, a football-led celebration of community, connection and culture. Kicking off on the rooftop pitch of KidSuper Studios in Brooklyn, the project blends music, fashion and sport through a new film directed by Nabil, alongside a limited-edition eight-piece capsule, Bottled by KidSuper, first teased at Paris Fashion Week. Centred on football as a global language, the collaboration also includes a five-a-side match, fan activations and a summer programme of community events, reinforcing Jameson’s focus on the people and moments that bring the game to life.

Ace & Tate launches sunglasses for the optimists

Ace & Tate launches its brightest sunglasses drop yet, arriving just in time for peak summer with a collection of tinted-lens frames designed for the optimists. Reworking select silhouettes in soft, colour-washed lenses, the styles are made to subtly shift perspective, whether you’re headed to a day rave, a city escape, or somewhere in between.