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Nissan Juke EV revealed in Tokyo

By Curtis Moldrich

Published: Today 02:15

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  Nissan Juke EV – main

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  Nissan Juke EV – front and side

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  Nissan Juke EV – side

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  Nissan Juke EV – rear

View all Nissan Juke Reviews

► Nissan’s new Juke is here
► EV version coming soon
► Built in Sunderland

This is your first look at the all-new Nissan Juke EV, a compact crossover the Japanese brand hopes will reinvigorate its electric ambitions. Unveiled at Nissan’s Vision event in Tokyo, the new Jiuke marks a major step in the brand’s European electrification strategy – but it also forms a spoke of much larger, global plan to propel Nissan back to the forefront of EVs and future-facing tech.

‘Europe is central to Nissan’s electrification strategy, and we remain firmly committed to a fully electric future,’ said Massimiliano Messina, chairman of Nissan AMIEO. 

‘With a rapidly expanding EV line-up, we are bringing greater choice and innovation to every segment, powered by our strong design, engineering and manufacturing footprint in the region. Together, this next generation of vehicles will accelerate our transition to zero-emission mobility.’

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With that in mind, the new Juke eV follows the Micra, third-gen Leaf and the rarely seen Ariya crossover as the third car in Nissan’s European EV line-up, but it should have more of an impact than the latter. Soon it’ll be joined by an A-segment EV. 

Emotion and character

The Juke may have sold 1.5 million units since its original launch in 2010, but that hasn’t stopped the brand continuing  to inject both ‘emotion’ and at least character into its popular compact SUV. After all, volume doesn’t have to mean boredom. The Juke, then, promises to put Nissan’s new EV technology into a fun, practical shell. 

The car you see here is certainly bold and clearly draws inspiration from origami – with numerous folds and creases along every surface. It’s a fun take on the family car.

‘Juke has always stood for bold design and a willingness to challenge convention. With this third generation, we are bringing that spirit into the electric age,’ said Clíodhna Lyons, region vice president, product, brand & marketing strategy for Nissan AMIEO. ‘As our first fully electric Juke, it will help us reach new customers while expanding choice across our electrified range.’

What about the specs? 

Few details have been released at this stage, but we do know the Juke EV will be built on Nissan’s electric CMF-EV platform. We also know it’ll support Vehicle-to-Grid technology like the third-generation Nissan Leaf. 

When it does come to market, it’ll be produced at Nissan’s UK-based Sunderland plant. The plant  already plays an important role in the brand’s European EV strategy, but the arrival of the Juke EV should only further consolidate its importance.