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DS No7 revealed: the SUV it must sell in decent numbers
Updated: Yesterday 17:00
► DS continues model expansion
► No 7 SUV replaces DS 7
► EV range of up to 460 miles
The car you see here is the one DS must get right if it’s to keep fighting at the premium end of the market: the new DS No7.
Replacing the DS 7, which was introduced in 2017 as the brand’s first bespoke model since it separated from Citroen, it adopts DS’s new naming strategy and gets a striking look inspired by the new DS No8.
It will target the BMW X1 and Audi Q3 in the lucrative premium SUV market, with sales kicking off later in the year. Here’s everything you need to know about it.
Pretty bold to look at, right?
DS has never been shy with its styling and the No7 is another rather bold piece of design. Taking clear inspiration from the new No8 with its side profile and imposting front end, the firm says it’s been inspired by the 2020 DS Aero Sport Lounge Concept.
Black cutaways in the roof give the impression that it has a lower roofline than it does, though DS says it still offers ‘comfortable headroom’ for those in the rear. Around the back, the huge reverse L-shaped LED lighting signature has also been carried over from the DS No8. At 4.66m, it’s 7cm longer than the old DS 7, though its width and height of 1.90m and 1.63m remain unchanged.
What’s the interior like?
It will come as little surprise that the interior is very similar to that of the No8, with a 10-inch and central 16-inch touchscreen. The four-spoke steering wheel is also another unusual touch.
Five ‘interior moods’ are also available, depending on spec, include a variety of leather and fabric combinations – the boldest being an ‘Eternal Blue’ Alcantara.
DS also continues to put a focus on comfort, with its ‘active scan suspension’ featuring a camera that monitors the road surface and is able to adjust each shock absorber by a motorised solenoid valve to deal with any imperfections in the surface. Along with the more common heated and massaging function, the seats also feature a ‘neck warmer’ function that blows warm air on the back of the neck.
There will be both EV and (mild) hybrids
The DS No7’s STLA Medium platform is shared with cars such as the Peugeot 3008 and Vauxhall Grandland, and while the electric model will be the focus, it will also offer a mild-hybrid version using the same 143bhp 1.2-litre petrol setup as a Vauxhall Astra, which doesn’t exactly scream premium.
On the EV, three versions are available, with the line-up kicking off with a ‘FWD’ version packing a 73.4kWh battery and a 227bhp electric motor on the front axle. DS claims a maximum range of 337 miles.
The two other derivatives are called ‘Long Range’ and get a larger 97.2kWh battery and 242bhp motor, giving a maximum claimed EV range of 460 miles. At the top of the range sits the Long Range AWD, which gets twin electric motors putting out 345bhp, though the driving range drops to 422 miles.
What does it cost and when it will arrive in the UK?
DS is looking to push fleet sales with the new DS No7. In France it is opening orders first for B2B customers for a specific version, before opening the rest of the line-up later down the line.
It’s too early to know how much the No7 will cost when it comes to the UK, but we’d expect it to start from around £40,000 when sales start later in 2026.
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