If I closed my eyes and thought about Law Roach, images of his silky, bone-straight hair are the first thing to come to mind. A middle-part buss down has become the image architect’s signature style—which is why it’s absolutely fitting that SheaMoisture tapped him to star in their latest campaign as the “Silk Press Inquirer.”

In the newly released visual, Roach takes part in “The Silk Press Conference,” grilling beauty tastemakers Clarke Peoples, Masai Russell, Serena Page, and Kirah Ominique about how they keep their silk presses looking so sleek until the truth comes out. The culprit? SheaMoisture Silk Press in a Bottle.

“I really loved being on set with all of these women; we had such an amazing time,” Roach says. “We were laughing and cracking jokes, and they are all beautiful. Being the ‘Silk Inquirer’ was a no-brainer because if I see something I’m curious about, I’m going to ask. So, with all these women having perfect hair, I needed to get answers for my girls.”

With the campaign out today, we caught up with Roach to talk through his signature look, his earliest hair memories, and the hair icons inspiring him today.

His Earliest Hair Memory

“My earliest hair memories are definitely connected to my mom and my sisters. I grew up watching the whole ritual—for Black women, hair is important. So  I remember the stove with the hot comb and the smell of the grease. I remember my grandmother putting her hair in rollers the night before church and laying out her whole outfit. It was a whole process, and it felt almost ceremonial. Those moments really shaped how I see hair today. It wasn’t just about styling—it was about care, culture, and the confidence that came with walking out the door knowing your hair looked exactly how you wanted it to. Even back then, I understood that hair had power. It could completely change how someone carried themselves.”

How Hair Is a Form of Expression for Him

“Hair is definitely a form of expression for me. In the same way clothes communicate something, hair does too. It sets the tone before you even say a word.” 

How He Describes His Current Hair Era

“Intentional. Silky. Luxury. Everything about my hair right now is very deliberate—the part, the length, the shine. I like hair that looks expensive and effortless at the same time.”

How He Maintains His Silky, Straight Hair

“A silk press is really about the perfect finish. I won’t lie—I don’t actually do my own hair. I’ve been fortunate enough to have a team that travels with me around the world to keep my hair looking perfect. But when I was introduced to SheaMoisture Silk Press in a Bottle, I thought it was the perfect product because I always get comments on social media asking about my own hair. So learning about a product that gives you perfectly straight hair while keeping the hair soft was a game-changer. Especially since it does it without sacrificing the integrity of your curls. Being able to do all of that at home is exactly what the women I know are looking for.”

His Hair Regrets

“I don’t regret anything I’ve worn. There are looks I probably wouldn’t wear again or wouldn’t consider my best, but I don’t regret them. Every day is a new opportunity to try something new, and every choice is an opportunity to learn something about yourself. So I don’t have any regrets about what I’ve worn. There will always be another look.” 

His Hair Icons

“There are people like Naomi Campbell, who is really the mother of the middle-part buss down. But the person who really inspired me was Andre J. Andre was this nightlife personality when I first moved to New York City, and I would see him at the clubs and around the city. And he would always have this full beard and this long, long hair. I always thought about the confidence he had to have to pull off such a distinct look back then. That image really stuck with me. He actually went on to be on the cover of Vogue Paris, and so I want to give him his flowers for the history he made.”

How Hair Complements His Client’s Looks

“Hair is everything. It’s never an afterthought. When I’m building a look, I’m thinking about the silhouette, the energy, the mood, and hair is a huge part of that visual story. Sometimes the hair is the punctuation mark that makes the whole look make sense. The women I work with understand that, too.”