We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation.

The 11 Best-Smelling Shampoos for Every Fragrance Preference, Sniff-Test Approved

For hair that smells good for days.

In This Article

View All

In This Article

  • Top Picks
  • Reviews
  • Why Trust Byrdie
Two individuals holding shampoo bottles one on the left holding an Amika product and the one on the right holding a Virtue productTwo individuals holding shampoo bottles one on the left holding an Amika product and the one on the right holding a Virtue product

Byrdie

TL;DR

Our overall favorite best-smelling shampoo is the Amika Normcore Shampoo, a beloved sweet, fruity, and floral fragrance that deeply hydrates and cleanses hair. Our best overall runner-up is the viral Oribe Gold Lust Repair & Restore Shampoo, well-known for its luxurious, fruity-musky scent. For a budget-friendly option, we’re in love with Garnier Fructis’ Grow Strong Fortifying Shampoo’s fruity, apple-forward scent.

As a fragrance fanatic, it’s an absolute must that my shampoo thoroughly cleanses my hair and smells great while doing so. I want passersby to stop and wonder, “What is that?” when they get a whiff of my hair during a rushed crossing on the street—and achieving that starts in the shower. While scent is subjective, there are some noteworthy shampoos recognized just as much for their scents as for functionality, and the best-smelling shampoos linger for hours to days post-wash.

Here at Byrdie, we’ve tested hundreds of shampoos over the years. A handful have been highly praised for scent in each round—you’ll find them below, along with some of my personal favorite scented shampoos. From herbaceous, fresh-smelling options to sweet and warm scents, you’ll be smelling these shampoos long after rinsing.


Best Overall

Amika Normcore Signature Shampoo

amika Normcore Signature Shampooamika Normcore Signature Shampoo
Credit: amika

$27

$25 at Amazon$27 at Sephora$27 at Revolve

What We Like
  • Strong scent that lingers for days

  • Fruity, warm, floral, and sweet

  • Deeply hydrating and nourishing

What to Consider
  • Scent may be too overpowering for some

Scent Notes: Apricot, Lily of the Valley, vanilla, pink grapefruit, sandalwood | Hair Type: Medium to thick | Size: 9.2, 16.9 oz | Key Ingredients: Coconut acid, sea buckthorn | Sulfate-Free: Yes | Cruelty-Free: Yes

Amika’s beloved Normcore Shampoo somehow manages to smell fruity, warm, sweet, and musky all at once, which is why we crowned it best overall. Notes of apricot and pink grapefruit give it a fruity profile, while vanilla and sandalwood offer warmth. Even more, it has Lily of the Valley for a hint of floral. The overall composition is strong, so if you’re looking for a shampoo that lingers for days, this is it.

Our tester couldn’t say enough good things about this nourishing shampoo, so much so that she says it doesn’t compare to any other shampoo she’s tried. She adored how hydrating it was on her dry, thick hair, enough that she cut down on styling products and days between washes. The formula contains coconut acid to help remove product buildup, along with sea buckthorn, which is rich in fatty acids to nourish and hydrate.

Before and after photos showing the effects of using Amika Normcore Signature ShampooBefore and after photos showing the effects of using Amika Normcore Signature Shampoo

Byrdie

Joie, tester with thick, 2A-2B hair (not pictured): “ Truly, my favorite smelling hair product I’ve come across. It’s hard to explain, but it has hints of vanilla and clean, crisp notes like citrus, yet it’s still somewhat masculine and perfume-like. Even between washes, I could smell the product for days, which I loved!”


Best Overall, Runner-Up

Oribe Gold Lust Repair & Restore Shampoo

Oribe Gold Lust Repair & Restore ShampooOribe Gold Lust Repair & Restore Shampoo
Credit: Nordstrom

$56

$54 at Amazon$56 at Sephora$56 at Dermstore

What We Like
  • Known for Oribe’s signature Côte d’Azur fragrance

  • Hair looks and feels soft and smooth after using

  • Formula intended to strengthen hair

What to Consider
  • On the more expensive side

  • Consistency may be too thick for fine hair

Scent Notes: Calabrian bergamot, white butterfly jasmine, sandalwood| Hair Type: All | Size: 2.5, 8.5, 33.8 oz | Key Ingredients: Biotin, plant collagen, caffeine, niacinamide, Mediterranean Cypress extract, Oribe Signature Complex | Sulfate-Free: Yes | Cruelty-Free: Yes

Oribe products are well-known for their signature scent, Côte d’Azur (it’s a big pull to the luxe brand). The fragrance has notes of Calabrian bergamot, white butterfly jasmine, and sandalwood, making it a slightly woodsy, citrus scent. It smells fresh and crisp, but also a bit musky, creating a beautiful harmony of scent profiles.

As for the shampoo’s effectiveness, Oribe’s Gold Lust is a prestige formula made with biotin, plant collagen, and Mediterranean Cypress extract, among other moisturizing and protective ingredients. It helps repair damaged, brittle hair and imparts moisture into dry strands. Our tester found her hair looked and felt healthier overall. One thing to note: The formula is on the thicker side, so it may be too heavy for those with very fine and thin hair.

Before and after photos of a woman testing Oribe Gold Lust Repair and Restore ShampooBefore and after photos of a woman testing Oribe Gold Lust Repair and Restore Shampoo

Byrdie

Sophia, tester with type 1, dry hair (not pictured): “It smells very fresh and sweet, but sweet in a citrus way. It’s pretty and not really overpowering.”


Best Floral

Ouai Detox Shampoo

Ouai Detox ShampooOuai Detox Shampoo
Credit: Sephora
$34 at Amazon$34 at Sephora$34 at Ulta
What We Like
  • The brand’s Melrose scent creates a warm, floral sensorial experience

  • Clarifying formula that deeply cleanses hair and scalp

  • Softens and smoothes hair

What to Consider
  • Not to be used as a daily shampoo

Scent Notes: Rose, bergamot, lychee, cedarwood, white musk | Hair Type: All | Size: 3, 10, 32 oz | Key Ingredients: Chelating agents, apple cider vinegar, hydrolyzed keratin | Sulfate-Free: Yes | Cruelty-Free: Yes

If you’re looking for a divine-smelling clarifying shampoo, or your scent preference is a warm floral, the Ouai Detox Shampoo is a must. Since it’s a clarifying formula, it’s not meant to replace your regular shampoo. But it is useful for when you need a deep, thorough cleanse to remove product buildup, or if you’ve gone an extended time between washes and have more dirt, grime, and oil than usual. It’s also a great shampoo for hard water. Our tester says his scalp and hair felt very clean after washing, even less itchy, and it removed all his styling products and hair paste.

Ouai is well-known for its incredible scents (in addition to their great formulas), and the Melrose scent of their Detox Shampoo is no exception. With notes of rose, bergamot, lychee, cedarwood, and white musk, it’s the perfect mix of floral and warm musk.

A person before and after using Ouai Detox ShampooA person before and after using Ouai Detox Shampoo

Byrdie

Alfredo, tester with thin, dry hair: “I was surprised to find out this shampoo has apple cider vinegar because I couldn’t smell it at all. I’m sensitive to smell and this was pleasant. The best way I can describe it is as if you have walked into a salon. It’s a clean and fresh smell.”


Best Cirtrus

Virtue Full Shampoo

Virtue Full ShampooVirtue Full Shampoo
Credit: Virtue
$44 at Amazon$44 at Sephora$78 at Ulta
What We Like
  • Fruity, citrus scent smells fresh and clean

  • Adds volume to hair and doesn’t weigh it down

  • Hydrating formula

  • Great lather

What to Consider
  • Price is high for not a lot of product

  • Bottle top could be better

Scent Notes: White pear, spearmint leaf, lemon essential oil | Hair Type: Fine and medium, straight to wavy | Size: 2, 8 oz | Key Ingredients: Phospholipids, Alpha Keratin 60ku | Sulfate-Free: Yes | Cruelty-Free: Yes

There’s nothing like the smell of a refreshing citrus scent to wake you up during your morning shower, which is what you’ll get with Virtue’s viral Full Shampoo. You’ll get notes of white pear, spearmint, and lemon, which make your hair feel and smell clean. 

Those with fine, flat, or thin hair will love this volume-enhancing shampoo, a lightweight formula that removes buildup without leaving behind residue. It gives strands a boost and lift thanks to its patented Alpha Keratin 60ku, a bio-identical keratin protein, making it appear fuller and more voluminous. Our tester says it “has earned a permanent spot” in her routine, claiming it to be one of the best shampoos she’s ever tried. 

A person before and after washing their hair with Virtue Full ShampooA person before and after washing their hair with Virtue Full Shampoo

Byrdie

Ashley, tester with 2C hair: “I’ve never met a shampoo with a scent I enjoy as much as this one. It has a fruity, clean smell that lingers in my curls for several hours. It’s hands down the best-smelling shampoo I’ve ever used.”


Best Herbaceous

Rizos Curls Biotin Shampoo

Rizos Curls Biotin ShampooRizos Curls Biotin Shampoo
Credit: Amazon

$22

$20 at Amazon$22 at Ulta$18 at Rizoscurls.com

What We Like
  • Rosemary scent provides an invigorating and refreshing experience

  • Ingredients promote hair growth

  • Hair feels soft even while rinsing

What to Consider
  • Lather could be richer

Scent Notes: Rosemary, eucalyptus, peppermint | Hair Type: All | Size: 2.5, 10 oz | Key Ingredients: Biotin, batana oil, rosemary oil, oat protein | Sulfate-Free: Yes | Cruelty-Free: Yes

Not only is rosemary an excellent ingredient for hair growth, but it smells incredible, too. I’m a big fan of the Rizos Curls Biotin Shampoo, made with biotin (as its name suggests), rosemary oil (which gives it its incredible, invigorating scent), batana oil, and oat protein. Its herbaceous scent makes you feel refreshed and squeaky clean.

This shampoo worked really well on my dry, curly hair. It has a very lightweight, gel consistency that didn’t weigh down my curls at all. What stood out to me most about this formula, aside from its addicting scent, was how soft it made my hair feel immediately. Even while washing it out, my hair felt noticeably silkier. And again, ingredients like rosemary, as well as biotin and batana oil, encourage longer, stronger, and thicker hair.

A person before and after using Rizos Curls Biotin ShampooA person before and after using Rizos Curls Biotin Shampoo

Byrdie


Best Fruity

Garnier Fructis Grow Strong Shampoo

Garnier Fructis Grow Strong ShampooGarnier Fructis Grow Strong Shampoo
Credit: Target

$12

$10 at Amazon$10 at Target$6 at CVS

What We Like
  • Fruity, apple-forward scent lingers for hours

  • Hair feels hydrated during and after use

  • Helps repair hair breakage and encourages growth

  • Affordable price

What to Consider
  • It takes time to see results

Scent Notes: Green apple, peach, coconut water, amber, lemon, grapefruit, pineapple| Hair Type: Damaged, thin | Size: 12.5, 33.8 oz | Key Ingredients: | Apple extract, ceramide | Sulfate-Free: Yes | Cruelty-Free: Yes

You don’t need to spend big bucks to find a shampoo that smells luxe. Case in point: the Garnier Fructis Grow Strong Fortifying Shampoo. A large bottle costs less than $15 and lasts months, depending on how frequently you wash your hair. Most of us probably know that signature Garnier scent, the fruity, apple-forward fragrance that has a way of lingering long after exiting the shower. It’s very strong, so if you’re sensitive to scent, you may want to skip this one; however, for our tester, she couldn’t get enough of the intense, fruity smell.

The Grow Strong Fortifying Shampoo is an excellent pick for anyone who experiences breakage and has split, damaged ends. It’s formulated with apple extract and niacinamide for hydrated, strong, knot-free hair. Our tester appreciated the shampoo’s thick, rich lather, which left her hair so moisturized that, for some washes, she skipped conditioner altogether.

A person before and after using Garnier Fructis Grow Strong Fortifying ShampooA person before and after using Garnier Fructis Grow Strong Fortifying Shampoo

Byrdie

Ashley, tester with 2C, thin hair: “The scent is addicting. It is very overpowering and lingers for hours after a wash, but it’s such a pleasant smell that keeps me coming back. It leaves my hair feeling hydrated, bouncy, and smelling like a tropical, fruity apple blend.”


Best Musky

Moroccanoil Hydrating Shampoo

Amazon Moroccanoil Hydrating ShampooAmazon Moroccanoil Hydrating Shampoo
Credit: Amazon

$30

$23 at Amazon$56 at Sephora$30 at Target

What We Like
  • Musky scent lingers in hair for days after washing

  • Gives hair texture more definition

  • Creamy formula feels luxurious

What to Consider
  • Didn’t help much with frizz

Scent Notes: Amber, sandalwood, musk| Hair Type: All | Size: 2.4, 8.5, 16.9 oz | Key Ingredients: Argan oil, algae, vitamin A | Sulfate-Free: Yes | Cruelty-Free: Yes

People love Moroccanoil’s signature scent so much that the brand bottled it into a perfume last year. That said, it’s safe to say their Hydrating Shampoo smells divine, a musky, citrus scent that our tester says she could smell for days post-washing. Even when she layered a leave-in conditioner after showering, she could still smell the shampoo.

The Moroccanoil Hydrating Shampoo is, as its name suggests, a great pick for dry hair that needs moisture and hydration. Our tester was impressed with the definition it gave her waves, as well as how shiny it looked after use. It has a thick, rich consistency, and the formula contains argan oil for deep moisture. It’s worth noting that our tester found it didn’t help much with frizz, but we think the scent makes up for it.

The before and after photos of Moroccanoil Hydrating Shampoo and ConditionerThe before and after photos of Moroccanoil Hydrating Shampoo and Conditioner

Byrdie

Cecily, tester with thick, coarse, wavy hair: “The scent is really lovely—sandalwood with what smells like a touch of cinnamon and citrus, but not overpowering. I like how the scent lingers, so I can still smell it a day or two later. Even using some leave-in conditioner on top didn’t diminish the scent.”


Best Floral Citrus

Dae Signature Shampoo

Dae Signature ShampooDae Signature Shampoo
Credit: Sephora
$28 at Amazon$28 at Sephora$28 at Daehair.com
What We Like
  • Scent is a great balance between sweet, fruity, and floral

  • Creamy lather feels nourishing

  • Vegan formula

What to Consider
  • Some find the formula to be drying

Scent Notes: Sparkling orange, orange blossom, vanilla| Hair Type: All | Size: 3, 10, 32 oz | Key Ingredients: | False daisy extract, hibiscus flower extract, moringa seed oil | Sulfate-Free: Yes | Cruelty-Free: Yes

Byrdie’s Senior News Editor, Bella Cacciatore, describes the scent of Dae’s Signature Shampoo as reminiscent of an orange creamsicle. It’s citrusy, sweet, and floral, thanks to notes of orange, vanilla, and orange blossom.

It has a creamy consistency that lathers excellently, hydrating Cacciatore’s hair without weighing it down. While she found the shampoo nourishing and hydrating, some reviewers noted dryness while using it, so perhaps avoid it if you already have dry hair.

Pictures before and after using the Dae Signature ShampooPictures before and after using the Dae Signature Shampoo

Byrdie

Bella Cacciatore, senior news editor with 1C hair (not pictured): “This is a great no-frills shampoo that makes my hair feel soft and clean and smells really, really good.”


Best Sweet

Aveda Nutriplenish Shampoo Light Moisture

Aveda Nutriplenish Shampoo Light MoistureAveda Nutriplenish Shampoo Light Moisture
Credit: Aveda

$39

$37 at Amazon$14 at Nordstrom$117 at QVC

What We Like
  • Tester describes the spicy-sweet scent as an “inviting, beautiful aroma”

  • Tamed frizz and smoothed hair

  • Made with 94% natural ingredients

What to Consider
  • Price is a little high

Scent Notes: Cocoa, ginger, cardamom| Hair Type: Dry hair | Size: 1.7, 8.5, 33.8 oz | Key Ingredients: Pomegranate oil, coconut oil, mango butter, oat extract | Sulfate-Free: Yes | Cruelty-Free: Yes

If you tend to reach for sweet and spicy fragrances, the Aveda Nutriplenish Shampoo may be your new favorite. With notes of cocoa, ginger, and cardamom, it delivers a delicious, unique scent you don’t typically find in a shampoo. Our tester adored the smell, as do hundreds of reviewers online.

Aveda is beloved for prioritizing natural ingredients; 94% of this shampoo’s formula contains naturally-derived ingredients, like pomegranate oil, coconut oil, mango butter, and oat extract. Our tester had amazing things to say about this shampoo, even calling it one of the best she’s used in a long time at the time of testing. Her hair felt smooth, soft, and thoroughly cleansed, and she loved how the shampoo helped manage her frizz.

Before and after photos of Aveda Nutriplenish Light Moisture Shampoo and ConditionerBefore and after photos of Aveda Nutriplenish Light Moisture Shampoo and Conditioner

Byrdie

Lisa, tester with long, wavy, dry hair: “The scent did not disappoint. The aroma opens with a warm, sweet cocoa note, like the rich scent of a high-quality dark chocolate. There is a sense of purity and organic simplicity, an inviting, beautiful aroma that evokes a sense of well-being.”


Best Amber

Davines OI Shampoo

Davines OI Shampoo | Nourishing Shampoo for All Hair TypesDavines OI Shampoo | Nourishing Shampoo for All Hair Types
Credit: Amazon
$43 at Amazon$43 at Sephora$43 at Nordstrom
What We Like
  • Warm fragrance smells luxurious

  • Creamy texture

What to Consider
  • Pricey for not a lot of product

Scent Notes: Thyme, pine, musk, amber| Hair Type: All, dry hair | Size: 3.04, 9.47, 16.9 oz | Key Ingredients: Roucou oil | Sulfate-Free: Yes | Cruelty-Free: Yes

When I first sniffed the Davines Oi Shampoo, I immediately knew it was going to become one of my absolute favorite scents. I always gravitate toward warm, ambery, musky fragrances, so this pick is right up my alley with notes of thyme, pine, musk, and amber. If there were such a thing as a designer shampoo, this is what I imagine it would smell like. It’s luxurious and lingers long after rinsing.

This option can be used on all hair types, but it’s especially great for dry hair, thanks to its star ingredient, Roucou oil, derived from the Amazonian Achiote plant. The ingredient is packed full of antioxidants, beta-carotene, and vitamin A, which help protect your hair from environmental factors and soften it.


Best Gourmand

Sol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo

Sol de Janeiro Brazilian Joia Strengthening + Smoothing ShampooSol de Janeiro Brazilian Joia Strengthening + Smoothing Shampoo
Credit: Sephora

$12

$12 at Amazon$26 at Sephora$26 at Kohls.com

What We Like
  • Made with Sol de Janeiro’s iconic Cheirosa 62 gourmand scent

  • Repairs breakage

  • Helps control frizz

What to Consider
  • Some find their hair greasy after using

Scent Notes: Pistachio, salted caramel, vanilla| Hair Type: Fine to medium, damaged hair | Size: 3.04, 10 oz | Key Ingredients: Brazil nut oil, buriti fruit, plant-based keratin | Sulfate-Free: Yes | Cruelty-Free: Yes

How could I write about the best-smelling shampoos without including one of the most beloved fragrance brands, Sol de Janeiro? Their Brazilian Joia Strengthening + Smoothing Shampoo is made with their iconic Cheirosa 62 fragrance, a sweet and nutty gourmand scent with notes of pistachio, salted caramel, and vanilla. Gourmand fragrances smell reminiscent of desserts, or “edible,” in the best way.

In a clinical study, the shampoo reduced breakage by 58%, making it a worthy choice for damaged hair and split ends. The formula is also hydrating and nourishing, due to its Brazil nut oil. While it’s designed for fine-to-medium hair, some reviewers say it can leave hair feeling greasy, so consider skipping if you’re prone to oil.

Why Trust Byrdie

Anna Traver is a writer at Byrdie covering the trendiest new launches and best products in the fashion and beauty space. She is a self-proclaimed fragrance fanatic and has tried many of the scented shampoos on this list.

Read more:
Comments
Conversations are opinions of our readers and are subject to our Community Guidelines.

Related Stories

  • Monday and Hask Drugstore Shampoos being display by two usersMonday and Hask Drugstore Shampoos being display by two users
    The 5 Best Drugstore Shampoos That Rival the Fanciest Brands
  • A side-by-side selection of shampoos for thinning hair or hair loss on a shelf surrounded by hands sudsing upA side-by-side selection of shampoos for thinning hair or hair loss on a shelf surrounded by hands sudsing up
    The 8 Best Shampoos for Thinning Hair and Hair Loss, According to Experts
  • A person holds up a bottle of Amika Hydro Rush Intense Shampoo and A person holds up a bottle of Bumble and bumble and bumble Bb Curl Moisturizing ShampooA person holds up a bottle of Amika Hydro Rush Intense Shampoo and A person holds up a bottle of Bumble and bumble and bumble Bb Curl Moisturizing Shampoo
    The 11 Best Shampoos for Curly Hair That Add Definition and Moisture to Waves, Curls, and Coils
  • Two individuals styling their hair with different brushes one with a straight look and the other with curlsTwo individuals styling their hair with different brushes one with a straight look and the other with curls
    The 11 Best Hairbrushes, Tested by Editors and Stylists for Soft, Knot-Free Hair
  • Two women one holding a hair product bottle showcasing hairstylesTwo women one holding a hair product bottle showcasing hairstyles
    The 11 Best Leave-In Conditioners That Left Our Hair Soft, Smooth, and Shiny
  • Sidebyside comparison of a person before and after using hair masks showing a difference in texture and appearance of their hairSidebyside comparison of a person before and after using hair masks showing a difference in texture and appearance of their hair
    The 12 Best Hair Masks to Boost Hydration and Add Shine, After Weeks of Testing
  • Tested Conditioners Featuring Amika Mirrorball High Shine Tested and K18 Damage Shield On People's HairTested Conditioners Featuring Amika Mirrorball High Shine Tested and K18 Damage Shield On People's Hair
    The 10 Best Conditioners for Soft, Shiny Hair, According to Testers
  • Two individuals holding bottles of shampoo Crown and MoroccanoilTwo individuals holding bottles of shampoo Crown and Moroccanoil
    We Tested the Best Shampoos for Dry Scalp—These 13 Soothe and Hydrate in a Flash
  • A woman holding a can of Kenra hairspray showing the product closeupA woman holding a can of Kenra hairspray showing the product closeup
    The 10 Best Hairsprays for All-Day Hold Sans the Crunch, Crowned After Weeks of Testing
  • A sidebyside comparison showing a persons scalp before and after using a product with improved texture and appearanceA sidebyside comparison showing a persons scalp before and after using a product with improved texture and appearance
    The 14 Best Scalp Scrubs We Tested for Every Hair Type, Dermatologist-Approved
  • A person curls their hair using the Dyson Airwrap Coanda2x Multi-Styler and DryerA person curls their hair using the Dyson Airwrap Coanda2x Multi-Styler and Dryer
    The 9 Best Curling Irons for Every Style, Crowned After 200+ Hours of Testing
  • Side-by-side photo of two testers with curly hair, one with black curls and the other with blonde curls, each holding the curl cream they used while showing their hair results. Side-by-side photo of two testers with curly hair, one with black curls and the other with blonde curls, each holding the curl cream they used while showing their hair results.
    We Found the 11 Best Curl Creams for Every Curl Type, Tested & Reviewed
  • Shampoos being tested on different hair typesShampoos being tested on different hair types
    14 Best Shampoos for All Hair Types—Shiny, Luscious Hair Awaits, Tested by Byrdie
  • A person using a dyson airwrap on their hairA person using a dyson airwrap on their hair
    The 8 Best Hair Dryer Brushes for a Salon-Quality Blowout at Home—Tested for 1,000+ Hours
  • A side-by-side comparison photo of a tester, showing their results before and after using Yummy clip-in hair extensionsA side-by-side comparison photo of a tester, showing their results before and after using Yummy clip-in hair extensions
    The 6 Best Clip-In Hair Extensions ​​for Instant Fuller and Thicker Hair
  • Two people using at-home laser hair removal devices on their underarmsTwo people using at-home laser hair removal devices on their underarms
    The 8 Best At-Home Laser Hair Removal Devices for Long-Lasting Smoothness, Per Testers