Inside Lucid’s Atmospheric ‘Seven Suite’ Spectacle in Berlin

Last week, Californian brand Lucid took to Berlin’s International Film Festival to stage Seven Suite; a cinematic multisensory event stepping into the world of its new all-electric Gravity SUV. With genre-defying composer Uèle Lamore at the helm, the performance was positioned as an extension of the car’s innovative design, immersing creatives, tastemakers and automotive mavens into its theater of emotions.

In the run-up to the event, Lamore began by delving into her personal repertoire, reshaping her upcoming album to capture the feeling of entering the Lucid Gravity. “It was something we talked about in depth,” she explained of the process. “We wanted to bring the idea of nature into organic music elements, something of which the brand tries to incorporate into the car.”

Flowing from the rainy peaks to the snow-dusted mountains, the resulting music ensemble came together with a composition that straddles the worlds of traditional orchestra and heady electronic music. Lamore added, “I created seven different stages in a tableau that ultimately represent the different things about the world that I find beautiful. I hope it makes people feel good, too.”