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Look USA is working with MapMyRide to offer a 40 percent discount code applicable to “TWO items at LOOK Cycle USA’s online store, including any analog LOOK pedals* and Goodyear Bicycle Tires.”
And don’t worry about that asterisk—you can apply this to their power pedals too, it just takes an extra email.
If you keep reading, I am going to talk about how much I love the Look Keo Blade Vision pedals. But if you just want to use your discount without the sales pitch, here’s how it works: Head to the MapMyRide Look Cycle Ride 40 challenge.
Hit the “join challenge” button and ride 40 miles, indoors or out, between February 27 and March 28. Pretty simple stuff, and 40 percent is a massive discount.
LOOK Cycle Ride 40, Get 40% Off
You can use this discount on other products from the Look USA website, but I have a recent favorite. I’ve been riding the Look Keo Blade Ceramic Vision pedals for the past few months, and I love the concept because it leverages recent research to actually keep you safer.
The whole concept starts with a solid road pedal, the Look Keo Blade. I’m sure Look wants me to tell you the Keo Blade is the absolute best you can buy, but in reality, every platform has its pros and cons. You are making a system choice. These happen to be the pedals I ride, but the real draw here is the tech built into them.
Look recently released a “Vision” series for both the Keo 2 Max and the Keo Blade Ceramic. The Vision tag means the standard pedal design gets a 38-gram light cleanly integrated into the back. It sits slightly lower, so it doesn’t affect shoe contact at all, and you barely have to think about it. There’s up to 40 hours of ride time, plus an auto-off feature when there’s no movement, so they just do their thing.
The real bonus, though, is the safety application. While the value of static high-vis clothing is heavily debated, recent studies show that biological motion actually makes a difference. The human brain is evolutionarily wired to recognize the movement patterns of other humans.
Leveraging that by putting a light on your foot highlights your pedaling stroke and catches a driver’s eye much faster than other strategies. You can read the deep dive in a study called Highlighting Bicyclist Biological Motion Enhances Their Conspicuity in Daylight, but practically speaking, it’s the ease of the pedal system that wins me over. You already need pedals to ride the bike; adding biomotion visibility to them is just a brilliant bonus.
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