If you somehow don’t know Katseye yet, count down from 10 and you’ll have heard of them. The six-member girl group formed while competing on the 2023 Netflix show Dream Academy. They’re from all over the world, and have hair textures as varied as their backgrounds.

There’s nothing wrong with being Posh Spice forever, but at this point in girl group history, culture has a better grasp on how varied individuals can be. We don’t have just one defining trait, and even the most signature looks have been switched up.

Nevertheless, that doesn’t mean we can’t have a product or thing that fans know we love most.

Which is why on Thursday, February 19, Matrix announced the group as their new global ambassadors.“Katseye is a powerful representation of the next generation: where each girl’s unique energy, movement, personality and, of course, hair identity come together to create something even greater. They echo the Matrix ethos that everyone is welcome to come as they are and that professional grade hair is a universal right,” explained Andrew Edwardson, Matrix’s Global General Manager, in a press release. “The way Katseye use hair to fully express themselves and amplify their signature choreographies make them a natural embodiment of the brand.”

To celebrate the exciting partnership, the girls are starring in a global campaign called “Matrix Moves,” which celebrates the signature “hairography” (that’s choreography that takes hair into consideration, best understood by just watching these divas dance) of each member.

The colorful photography and videography highlights six of Matrix’s signature products and styles, each uniquely personified by a member of the group to show how they perform under pressure. Daniela Avanzini gets Food For Soft Multi-Use Hair Oil Serum, which plays into her signature hairography move “The Soft Slay.” Manon Bannerman’s pretty natural texture is happily paired with A Curl Can Dream Moisturizing Cream and Light Hold Gel “for curls that bounce to the beat” alongside her move: “The Bounce Drop.” For the shine-loving Sophia Laforteza, Glow Mania Super Gloss Protecting Mask provides “hair that glows from every angle.” (And thank goodness for that, because her signature move is “The Glow Throw.”)

Next up? Yoonchae Jeung, whose go-to is Matrix Miracle Creator Multi-Tasking Hair Treatment “for hair that moves like a miracle” while she performs “The Miracle Maknae.” Megan Skiendiel’s move is “The Bond Baddie” to coincide with her love for Build-A-Bond Billion Bond Oil (she needs hair strong enough to keep up!) and Lara Raj performs “The Sleek Swerve” to show off her smooth, sleek locks courtesy of Mega Sleek 96H Anti-Frizz Topcoat.

Ahead, Katseye spills more of their hairography secrets, including info on their Matrix partnership and who in the group they’re always steeling hair ties from.

Byrdie: There are so many different hair types and textures going on in the group. How does it feel to partner with a brand that works for all of them?

Sophia Laforteza: “I’d say that we’re all extremely excited about this partnership, just because, since the beginning, they’ve catered it so individually to each of us.

“All of us have such different hair textures, different things that we love about our hair, and different ways that we love to show it off. For example, I love when my hair is super soft and super glowy. I love that gloss. I love that shine. It was so nice to be able to curate [the campaign] so that it fit each girl, and we’re each assigned with things that really highlight who we are and what we love about our hair.”

In a girl group, how do your hairstyles help differentiate your personalities?

Lara Raj:  “I think hair is such a beautiful form of self-expression. So much character and personality and soul lies within your hair. Some of us have super curly hair, some of us have straight hair, some of us have wavy hair, and I feel like it definitely emulates who we are as people.

“We also love to switch it up and try different hairstyles all the time, or we’ll do each other’s hair. I think there’s just so much love and play that lies within hair and hairstyles and  I think you can really see that in this shoot and in this collaboration. There’s a lot of personality.”

Tell me about doing each other’s hair?

LR: “We’re always braiding each other’s hair or playing with each other’s hair in rehearsal, brushing it or something. We love doing that with each other.”

How does hair play a role in your performances?

Megan Skiendiel: “I think, for us, hair is a big part of our confidence and our stage presence. Every single one of us loves to feel confident with our hair; that’s why we switch it up sometimes. When we were on tour, it was so much fun being able to come up with different styles, and think of a hairstyle that we wanted to have that night just so we could feel our best.”

Manon Bannerman:  “I think hairography is such an important part of performance, because it adds so much movement to every move. I love it. I think we always try to have our hair down during performances, and it’s something we really consider before going on stage.”

How about when you’re not on stage? Does your routine look any different?

Daniela Avanzini: “I think, for me personally, the biggest thing is when I’m on stage I use a lot more product and I always love, love, love to leave my hair down. I think we all love to leave our hair down, especially with the hairography.

“When we’re on stage, we’ll do really, really cute hairstyles. We’ll do little twists, little braids, or a half-up, half-down moment. But we always try to leave most of our hair down. It just moves so well, versus our rehearsal everyday looks where I like to tie my hair up in a little messy bun. I try not to put any product in it to let it breathe, let it rest. I’ll just put water, especially because my hair is really, really curly. The only thing I’ll use is water.”

What does “Internet Girl” hair look like?

SL: “I think that internet girl hair is somebody who not only wears their hair the way that they want to and uses it to express themselves, but somebody shares that with other people. I feel like social media is somewhere where you share everything, and with Katseye, especially with each other or if somebody asks us personally, we don’t like to gatekeep. We love to share all of our secrets, and I think that’s just so internet girl. You’re just there to share it with everybody.”

Are there any beauty looks/trends that you all agree on right now?

SL: “Right now we all have dark hair. Really dark hair. At least for the Beautiful Chaos era, we really embraced our deep dark hair colors. I think it’s fun to run it back sometimes. You know when people go back to their natural color and then play again after that? That’s something that I personally love.

What’s something that’s always in your bag(s)?

MS:  “First, I would say a lip product, just because I have really dry lips but I also really want to look good. So I would have usually a lip balm, instead of like a lipstick with color. And then I would maybe say a rubber band? Because we’re always dancing.”

SL: “Yeah I think we always need a backup hair tie, just in case. I was going to use that as my answer. We’re literally always asking Megan for the hair ties, actually.

“All of us always have a lip gloss, and then we always have rubber bands. And what’s funny is that I know that me and Lara always carry hair serum with us.”

LR: “Hair serum and lip liner! I always have a dark brown lip liner, and perfume as well.”

MS: “I love to bring a hairbrush, When we dance, we have to brush our hair because it gets tangled a lot. I always have like two hairbrushes in my bag.”

LR: “We all just got matching ones. We carry these matching mini hairbrushes in our bags.”

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How about any beauty regrets?

ALL: [Groan and laugh.]

MS: “I had this phase where I had my eyebrows like super, super thin where I thought it looked really good. But when I look back on it, I kind of looked a little bit sickly?”

DA: “Mine is dying my hair bleach blonde, just because it killed most of my hair. Like, obviously the bleach is going to do that, and I loved my blonde hair, but it got to a point where it was a little fried and a lot of it fell off. I still have my curls, thank God, but it straightened out my curls a little bit. I don’t really mind that, mainly just the breakage. And when I started doing straight brows, I kind of had straight brow blindness. Instead of going straight, which I thought I was doing… I went up. I think it had its moments, but then it was like a rehearsal day and my brows were touching my hairline.”

LR: “I used to, during training, wear this pink lip liner that was just not correct for me. I wanted to have a more bubbly, fresh vibe, so I tried using like Sophia and Megan and Yoonchae’s lip color and it did not look good on me. I had to learn, like, darker colors look good on darker people. You need that to contour your face correctly. And then another one is getting lash extensions.”

MB: “For me, it was the thick eyebrows actually. In high school, I don’t know who even let me go out like this, but I had the thickest like block eyebrows colored in super dark. None of my friends would tell me that I looked crazy, which is crazy.”

Do you have any pre-show rituals? What does your getting ready playlist sound like?

DA: “We all really love to listen to just like hype music. Live versions of songs: Beyonce, Rihanna, Britney, all the 2000s girlies. Sometimes we’ll listen to like rap music—I feel like people wouldn’t expect that—but that just gets us like in the mood. We’ll just literally play like party club music while we’re stretching, and then something that we always do, every single time before we perform, is fake lick our fingers and go “tss.” Like, “it’s hot” to each other in a little circle.

“And we also… Sophia loves to do this. You want to say?”

SL: “Oh, yeah. We have to squeeze each other to kind of like pass the energy right before we get on stage. It’s become such a ritual that I feel like if I miss a member, I’m gonna flop. I need to like grab one of them and squeeze them—it’s so grounding.”