Love a good fashion find? Same. And while there’s plenty we recommend on a daily basis, what makes us play for keeps is in the name: when it feels like a steal. Anything is fair game, as long as it’s under $300. Think of it as a direct line into our wardrobes, with the fashion math to back it up. Expect new names and upcoming brands—spotlighted weekly by our editors.

Kallmeyer’s Striped Tees

There are many brands who set out to perfect the T-shirt. It’s not an easy mantle to take on—it’s one of fashion’s elusive white whales. How high should the neck sit? How boxy can you go without losing shape? Do you leave room for a tuck? (Preferably, yes.) While there’s much I desire from Kallmeyer, my first brush with the label came by way of its striped tees that exist in a rotating cast of colors that make for collector’s gold. Seeing them styled together in a Z-Boys-meets-Tribeca-mom kind of way rewired my brain a little: There’s a delicate balance between Parisian cliché and artful design, and founder Daniella treads it expertly—Philippe Petit-style. The Wynn is a personal favorite, for both layering under sweaters and wrapping around the waist. The sleeves are generous, but not too long or roomy; the collar sits neatly above the collarbone, without feeling restricting. Above all, it’s so soft. At $135 for the short sleeve, and $145 for the long, it’s a hair above what I might normally spend on a wardrobe basic… but it’s everything I want in a T-shirt and nothing I don’t. And for a slice of Daniella’s world, my parting line is clear: it feels like a total steal. —Talia Abbas, shopping director

Kallmeyer

Wynn striped cotton-jersey T-shirt

$145

NET-A-PORTER

Kallmeyer

Kenzie t-shirt

$135

KALLMEYER

Kallmeyer

Kenzie t-shirt

$135

KALLMEYER

Kallmeyer

Wynn long sleeve shirt

$145

KALLMEYER

Photo: Courtesy of Comme Si

Comme Si’s La Classica Shirt

You might be familiar with Comme Si’s most pleasing, colorful socks that launched the brand into the fashion sphere back in 2019. While the prices for these covetable but everyday staples inch towards the higher end of what the average consumer might be willing to spend on a humble basic, the shirting developed by the label sits at a price point that falls right under the $300 sweet spot. What sets these crisp button-down shirts apart from comparable high-street essentials labels is that they’re made in Italy from 100% Italian cotton poplin and finished with delicate mother of pearl buttons. Small but mighty details in both the design and construction, like the box pleat and back yoke of the shirt, make it a cut above the rest of your standard button-downs. The fit is generous; roomy in shape while still fitting true to the shoulder, but nothing you’d call oversize. It’s a cut that makes styling both tucked in or worn out achievable. My personal favorite of the lineup? The “Grecian” blue. To me it’s that perfect traditional blue you’d find in menswear tailoring, reminiscent of an old women’s shirt I once saw by The Row. It wouldn’t be Comme Si if the shirt didn’t come in a rainbow of hues, to suit various wardrobe needs, from classic white to maraschino cherry red and pale pinks. Sometimes I like to style mine back-to-front for a twist. —Madeline Fass, fashion market director

Comme Si

La Shirt Classica

$275

COMME SI

Comme Si

La Shirt Classica

$275

NET-A-PORTER

$275

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