From Lady Gaga’s symbolic custom Luar moment at the Super Bowl to Miu Miu’s cinematic celebration in New York, Chloé’s windswept freedom and Valentino’s meditation on vulnerability, this week in fashion proved that storytelling, identity and spectacle remain at the heart of style.

When Lady Gaga appeared at the Super Bowl alongside Bad Bunny, her custom look by Luar carried meaning. Designed by Dominican-American founder Raúl López, the gown was a tribute to Latin identity and shared Caribbean heritage. López, known for building Luar as a platform for diaspora narratives, brought his signature architectural sensuality to one of the world’s most-watched stages. Chloe and Chenelle Delgadillo styled Gaga in a pastel blue gown, characterised by a deep V-neckline and tiers of plissé that moved with every sway. Gaga’s look was a gesture of solidarity for a historic moment.

The performance saw Bad Bunny transform the Super Bowl into “La Casita,” a Puerto Rican haven featuring cameos from Pedro Pascal, Cardi B and Karol G, alongside a tribute to Brooklyn’s cult Caribbean bar Toñita and other real Latino-owned businesses. In contrast to Gaga’s custom designer moment, Bad Bunny’s main look leaned intentionally accessible, wearing custom pieces by the Spanish giant Zara. However, he paired the outfit with his adidas collaboration, released the day after the show, the BadBo 1.0 “Resilience” sneakers, which immediately ignited the resale market: trades on StockX surged 200% on Sunday compared to Saturday, then climbed 262% above the 2026 daily average on Monday.

Together, Gaga’s custom Luar gown and Bad Bunny’s high-low styling proved the Super Bowl stage is as much about identity as it is about entertainment.

More fashion news this week…

To the cinema with Miu Miu Women’s Tales in New York 

Miu Miu just unveiled the latest chapter of its much-loved Women’s Tales series with the premiere of Discipline by Mona Fastvold at Village East by Angelika in NYC. The screening brought together the Women’s Tales cinephile community, showcasing the house’s enduring commitment to championing female voices in film. Following the premiere, Fastvold and Celia Rowlson-Hall joined Hailey Gates for an intimate conversation exploring the film’s inspirations and the symbolic language of clothing, its rituals, functions, and coded expressions of identity and femininity. The evening continued with a dinner at Chez Margaux, in attendance were the coolest girls in town, Alexa Chung, Chloë Sevigny, Amanda Seyfried, Amandla Stenberg, Lili Reinhart, Paloma Elsesser, and others gathered to celebrate an evening where female voices, cinema and style were celebrated.

Valentine’s day with Alexa Chung at DEBUTE 

How does Alexa Chung celebrate Valentine’s Day? Well, this year, with sisters Lola Bute and Jazzy De Lisser, who welcomed friends of their London-based label DEBUTE to an intimate Valentine’s dinner at The Dorchester. Celebrating the launch of the brand’s romantic capsule, ‘Two of Hearts’, the candlelit evening was a tribute to friendship, sisterhood and modern romance, values woven into the collection itself. Attendees included not just Alexa Chung, but also Lily James, Tish Weinstock and Gala Gordon, who embodied the spirit of the capsule, an ode to women who dress for themselves. 

Hailey Bieber Reclaims the Loft for DKNY Spring 2026

Hailey Bieber makes her return as the New York brand’s global face. Set against the downtown New York art scene of the 1960s, the black-and-white series captures Bieber inside a quintessential artist’s loft. The collection balances sharp tailoring with an effortless sensual ease: trench coats layered over denim, tailored trousers offset by a bra and oversized top, and surprise: a modern take on the “Naked Dress” made iconic by Sex and the City! Relaxed jeans, a ’90s-tinged blazer and a cap in collaboration with the New York Yankees inject the very city, very New York attitude.

Chloé takes you to the coast

Chemena Kamali wanted escape the rain and “capture the rhythm of a summer day”, so the brand’s Summer 26 campaign was set against windswept shores. From the first hush of sunrise to the golden dissolve of sunset, the imagery shot by photographer Sam Rock follows the rhythm of a summer day shaped by light, movement and instinct. Natural textures, flower prints, and a sun-washed palette heighten the intimacy of each frame. Silhouettes drift effortlessly across sand and sea, echoing the Maison’s founding codes of lightness and liberated femininity first imagined by Gaby Aghion. 

Petra Collins’ self-portraits for Max Mara

For Spring/Summer 2026, Weekend Max Mara reimagines its house icon through an artistic lens. In A Weekend with an Artist, the signature Canasta trench is transformed into a collectible statement piece by five internationally acclaimed creatives, Victoria Kosheleva, Paola Pivi, Tschabalala Self, Tai Shani and Shafei Xia. Selected by renowned curator Francesco Bonami for their singular visual languages, each artist approaches the trench as both garment and narrative device, an opportunity for radical self-expression, with a campaign captured through self-portraits by photographer Petra Collins.

Mugler brings back camp with David Hoyle

Camp is back! The House of Mugler has launched a bold new digital series starring avant-garde performance artist David Hoyle, reinforcing the brand’s enduring embrace of theatricality and transformative identity. The original episodic project casts Hoyle as both host and provocateur, guiding viewers through the brand’s The Wardrobe of Identities SS26 Pre-Collection, the first ready-to-wear designs from Creative Director Miguel Castro Freitas for Mugler. The designer described the collaboration as a celebration of community, joy and Mugler’s camp iconoclastic spirit, aligning Hoyle’s disruptive energy with the Maison’s heritage of spectacle and subversion.

The Elegance of Falling with Valentino

With the “Fireflies” campaign, Valentino explores falling as a shared human condition. Conceived by Creative Director Alessandro Michele, the campaign unfolds in a historic building where balance feels provisional, and verticality is quietly questioned. The imagery lingers in the suspended instant before impact, when elegance remains intact yet trembles on the verge of fracture. Here, falling becomes a metaphor for interdependence, exposing the myth of self-sufficiency and reframing vulnerability as a political and relational force. Shot and directed by Willy Vanderperre, bodies lean, catch, and support one another in a choreography of shared weight. Underscored by “Six Hours” from Abel Korzeniowski, rather than resisting collapse, the narrative suggests we inhabit it, held not by solitary strength, but by the grace and presence of others.

Honor Swinton stars in Charles Jeffrey LOVERBOY and Johnnie Walker campaign

At the heart of Edinburgh, The Johnnie Walker Experience has joined forces with Charles Jeffrey LOVERBOY to celebrate modern Scottish creativity. The collaboration introduces a limited-edition four-piece accessory capsule, cap, scarf, T-shirt and tote, available exclusively at the eight-floor immersive destination, and The Walk, a newly commissioned short film shot on site and starring Honor Swinton Byrne. Infused with LOVERBOY’s irreverent, character-driven aesthetic, the designs remix Johnnie Walker iconography, from the Striding Man’s walking feet to folkloric and punk-coded motifs, blending heritage with playful subversion. The launch is marked by a rooftop fête and the debut of “The Loverboy,” a specially curated serve.