Last season, Burberry took over a hidden private garden in Hyde Park and transformed it into the festival tent unlike any other before. Now, for the brand’s SS26 campaign, creative director Daniel Lee has picked up where he left off in September – exploring the longstanding relationship between fashion and music. Fronted by 60s icon Twiggy, the campaign also welcomes Maya Wigram back into the brand’s world. 

During the last show, the collection featured lots of festival-inspired gear, from fringed bags and paisley trench coats to suede boots and wraparound shades – all of which return for the campaign. “Music pushes boundaries, blurs lines and defines the codes of fashion,” said Lee of the campaign. “It is about self-expression, originality and belonging.” 

Alongside Wigram and Twiggy, the rest of the intergenerational line-up includes the likes of models Sonny Ashcroft, Sora Choi, Ella Dalton, Shuqi Lan and Ahmed Richards. Together, they underline Lee’s ongoing interest in continuity, bringing different eras of British style into the same frame.

The collection itself features a range of festival-ready shift dresses, mini skirts and cropped bootcut trousers, which form the base of the wardrobe. Outerwear remains central, with the introduction of new trench styles, such as the Summerside, Rayne and Isleworth – the latter which sees a revisiting of a 1927 Burberry coat, updated with lighter fabrics, printed finishes and waxed cotton. Elsewhere, Harrington jackets, silk bombers and oversized parkas sit easily alongside suede and leather coats, many finished with fringing, whipstitching or paisley cutwork.

Built with British summertime in mind (ready for sudden rain as much as long days), the collection balances Lee’s vision with practicality. Slim three-button jackets, skinny silk ties and narrow scarves bring in quiet nods to mod and Britpop dressing, while sturdy, walk-all-day boots keep things grounded.

Head to the gallery above to check out the campaign and shop the key SS26 accessories throughout the article.