It was almost two years ago now that Maya Wigram, daughter of famed fashion designer Phoebe Philo, made her catwalk debut for Burberry, closing the brand’s AW24 show in a floor-length tartan skirt and belted leather jacket. Since then, Wigram has walked a couple more shows (Aaron Esh, Chloé) and starred in a few magazine editorials – but now she returns to Burberry for her biggest gig yet: the new face of the brand’s SS26 campaign (alongside 60s icon Twiggy, no less).

Released this week by creative director Daniel Lee, the campaign picks up where the SS26 collection left off – exploring the longstanding relationship between fashion and music. That show featured lots of festival-inspired gear, from fringed bags and paisley trench coats to suede boots and wraparound shades – all of which return for the campaign. “Music pushes boundaries, blurs lines and defines the codes of fashion,” said Lee of the campaign. “It is about self-expression, originality and belonging.”

Elsewhere in campaign land, Lee isn’t the only one tapping some famous faces this season. Prada ambassador Hunter Schafer has returned for yet another campaign, Miu Miu has enlisted Olivia Rodrigo for a Jamie Hawkesworth shoot, Greta Lee joined the Dior ranks in her first campaign as womenswear ambassador, while Bella Hadid is in front of the camera for Saint Laurent. For all those campaigns and more, scroll through our favourite SS26 shoots below.

1. BURBERRY

By Sam Rock, starring Maya Wigram and Twiggy

2. MIU MU

By Jamie Hawkesworth, starring Olivia Rodrigo

3. PRADA

By Anne Collier and Oliver Hadlee Pearch, starring Hunter Schafer

4. VERSACE

By Steven Meisel

5. DIOR

By David Sims, starring Greta Lee

6. SAINT LAURENT

By Glen Luchford, starring Bella Hadid

7. GUCCI

By Catherine Opie, starring Alex Consani

8. LOUIS VUITTON

By Cass Bird, starring Jennfier Connelly

9. LOUIS VUITTON MEN’S

By Drew Vickers, starring Jeremy Allen White

10. MUGLER

By Robi Rodriguez

11. BOTTEGA VENETA

By Juergen Teller, starring Libby Bennett

12. JIMMY CHOO

By Quentin de Briey

13. MONCLER X RICK OWENS

By Juergen Teller, starring Rick Owens and Juergen Teller

14. STONE ISLAND

By David Sims, starring Chito Vera

15. CARHARTT WIP

By Hugo Capman