Tate McRae Prepares for ‘Legendary February’ From Snowy Italian Alps Ahead of 2026 Winter Olympics & Super Bowl LX: Watch Her Promo

[analyse_image type=”featured” src=”https://www.billboard.com/wp-content/uploads/2026/02/tate-mcrae-winter-olympics-nbc-pr-credit-baeth-billboard-1800-e1770157131888.jpg?w=1024″]

Trending on Billboard

Just keep watching. Tate McRae stars in NBCUniversal’s “Legendary February” campaign and finds the “Sports Car” singer preparing America for the 2026 Milan Cortina Olympic Winter Games and Super Bowl LX.

This weekend is set to be a historic one for NBC. Friday (Feb. 6) marks the Opening Ceremony for the Winter Olympics, which will lead into the first competitions of the Olympics on Saturday (Feb. 7) and concludes with the Seattle Seahawks and New England Patriots facing off in Santa Clara, California, on Sunday (Feb. 8).

Related

Tate McRae performs onstage at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.

Did Any Pop Star Level Up in 2025 Like Tate McRae?

Tate McRae for Billboard's Greatest Pop Stars

Billboard’s Greatest Pop Stars of 2025: No. 7 — Tate McRae

LOS ANGELES, CALIFORNIA - FEBRUARY 02: Chappell Roan accepts the Best New Artist award onstage during the 67th Annual GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California.  (Photo by Kevin Mazur/Getty Images for The Recording Academy)

Chappell Roan, Tate McRae & More Surprising Artists Who Hit the Hot Country Songs Top 10 for the First Time in 2025

McRae treks through the snowy Italian Alps and welcomes viewers while rocking a red ski suit. The Canadian pop star takes directions from a talking owl and sets up the epic events on the way, which kick off with the Opening Ceremony.

She spotlights the U.S. Figure Skating Team and shows love to skier Lindsay Vonn, who expects to be competing this weekend despite suffering a torn ACL just last week. Tate then heads through the revolving door to set the stage for Super Bowl LX on NBC.

NBC is bringing out the pop titans ahead of the Winter Olympics. Dua Lipa appeared in a November campaign bringing the cool to the Winter Games while showing off her bilingual skills and hyping the women of Team USA.

The Opening Ceremony is slated to start on Friday night (Feb. 6) at 6 p.m. ET and will be broadcast on NBC and Peacock. NBC will also broadcast the NBA All-Star Game for the first time on NBC Sports since 2002 on Feb. 15.

As a fan of the NHL, McRae should be locked into the Olympic ice hockey games, which will feature NHL players for the first time since 2014. The fan interest is through the roof, with Olympic ticket sales approaching $1.2 million and hockey topping the list of attractions, according to NBC.

Watch McRae’s promo below:

View this post on Instagram

[analyse_source url=”https://www.billboard.com/music/pop/tate-mcrae-nbc-winter-olympics-super-bowl-promo-1236172220/”]


Analyse


Post not analysed yet. Do the magic.