[analyse_image type=”featured” src=”https://www.cnet.com/a/img/resize/73ca831f92c76a8708f60cd250e60335b4ce8136/hub/2026/02/03/cb79f4b9-204b-4ffe-9825-8578b083935d/svedka-vodka-super-bowl-2026-commercial.png?auto=webp&fit=crop&height=675&width=1200″]
Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi’s Stadium in Santa Clara, California, on Feb. 8. (Here’s how to watch.)
For fans of the Hawks (like me!) and Pats, the actual game is what matters. But like with every Super Bowl, everything around it also garners attention, from the Bad Bunny-led halftime show to the iconic commercials. Because 2026 is shaping up to be the year of AI, artificial intelligence will play a big part in Sunday’s Super Bowl ads.
This isn’t new. AI ads were part of last year’s Super Bowl, too, with everyone from actor Walton Goggins to The Muppets promoting AI in some form.
Some of the AI-related Super Bowl ads have already been released, or the companies making them are talking about them. Here’s what we know is coming so far, and we’ll add more as it’s revealed.
For more, check out our broad roundup of Super Bowl commercials. Not all of them involve AI.
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robot knocks on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called the Fembot (which makes me think of the Bionic Woman villain, but I am GenX). The company says the ad was “created by humans in partnership with robots (aka artificial intelligence).” The robots are freakishly smooth and scary; they take over the dance floor from the humans, and when the male one (BroBot) actually drinks the vodka, it pours out red liquid that looks like he’s hemorrhaging from his throat, and then he also… catches on fire?
Wix: Making websites with AI
Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix Harmony to help her make a website for her handmade furniture business, which seems like exactly the kind of job AI will eliminate.
OpenAI: Who knows?
OpenAI, the artificial intelligence company behind ChatGPT and the text-to-video maker Sora, will run a Super Bowl commercial, according to The Wall Street Journal. But with just days until the big game, the ad hasn’t been released yet. Last year’s OpenAI Super Bowl ad used dots to create images of iconic inventions and discoveries, from fire and the wheel to trains, jets and the moon landing, with the tagline, “All progress has a starting point.”
(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Meta: Oakley glasses
You might think your smartphone already gives you a camera in your pocket at all times, but maybe you want to wear that camera on your face? Meta, the owner of Facebook, has released a short teaser video for its 2026 Super Bowl ad, which will promote Oakley-branded AI glasses. These aren’t being pitched to capture your baby’s first steps; everyone in this ad is apparently an X Games-style superjock. If this seems vaguely familiar, it is. During the 2025 Super Bowl, Meta ran an ad showing actors Chris Pratt and Chris Hemsworth wearing AI glasses to view Kardashian mom Kris Jenner’s art collection.
Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi’s Stadium in Santa Clara, California, on Feb. 8. (Here’s how to watch.)
For fans of the Hawks (like me!) and Pats, the actual game is what matters. But like with every Super Bowl, everything around it also garners attention, from the Bad Bunny-led halftime show to the iconic commercials. Because 2026 is shaping up to be the year of AI, artificial intelligence will play a big part in Sunday’s Super Bowl ads.
This isn’t new. AI ads were part of last year’s Super Bowl, too, with everyone from actor Walton Goggins to The Muppets promoting AI in some form.
Some of the AI-related Super Bowl ads have already been released, or the companies making them are talking about them. Here’s what we know is coming so far, and we’ll add more as it’s revealed.
For more, check out our broad roundup of Super Bowl commercials. Not all of them involve AI.
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robot knocks on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called the Fembot (which makes me think of the Bionic Woman villain, but I am GenX). The company says the ad was “created by humans in partnership with robots (aka artificial intelligence).” The robots are freakishly smooth and scary; they take over the dance floor from the humans, and when the male one (BroBot) actually drinks the vodka, it pours out red liquid that looks like he’s hemorrhaging from his throat, and then he also… catches on fire?
Wix: Making websites with AI
Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix Harmony to help her make a website for her handmade furniture business, which seems like exactly the kind of job AI will eliminate.
OpenAI: Who knows?
OpenAI, the artificial intelligence company behind ChatGPT and the text-to-video maker Sora, will run a Super Bowl commercial, according to The Wall Street Journal. But with just days until the big game, the ad hasn’t been released yet. Last year’s OpenAI Super Bowl ad used dots to create images of iconic inventions and discoveries, from fire and the wheel to trains, jets and the moon landing, with the tagline, “All progress has a starting point.”
(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Meta: Oakley glasses
You might think your smartphone already gives you a camera in your pocket at all times, but maybe you want to wear that camera on your face? Meta, the owner of Facebook, has released a short teaser video for its 2026 Super Bowl ad, which will promote Oakley-branded AI glasses. These aren’t being pitched to capture your baby’s first steps; everyone in this ad is apparently an X Games-style superjock. If this seems vaguely familiar, it is. During the 2025 Super Bowl, Meta ran an ad showing actors Chris Pratt and Chris Hemsworth wearing AI glasses to view Kardashian mom Kris Jenner’s art collection.
Are you ready for some football? Super Bowl LX pits the Seattle Seahawks against the New England Patriots at Levi’s Stadium in Santa Clara, California, on Feb. 8. (Here’s how to watch.)
For fans of the Hawks (like me!) and Pats, the actual game is what matters. But like with every Super Bowl, everything around it also garners attention, from the Bad Bunny-led halftime show to the iconic commercials. Because 2026 is shaping up to be the year of AI, artificial intelligence will play a big part in Sunday’s Super Bowl ads.
This isn’t new. AI ads were part of last year’s Super Bowl, too, with everyone from actor Walton Goggins to The Muppets promoting AI in some form.
Some of the AI-related Super Bowl ads have already been released, or the companies making them are talking about them. Here’s what we know is coming so far, and we’ll add more as it’s revealed.
For more, check out our broad roundup of Super Bowl commercials. Not all of them involve AI.
Svedka Vodka: Terrifying disco robots
From the second the unnerving lipsticked robot knocks on the camera, this Svedka Vodka ad is sci-fi all the way. The robot is a retired Svedka mascot called the Fembot (which makes me think of the Bionic Woman villain, but I am GenX). The company says the ad was “created by humans in partnership with robots (aka artificial intelligence).” The robots are freakishly smooth and scary; they take over the dance floor from the humans, and when the male one (BroBot) actually drinks the vodka, it pours out red liquid that looks like he’s hemorrhaging from his throat, and then he also… catches on fire?
Wix: Making websites with AI
Wix is a website-building company, and its Super Bowl ad will promote its Wix Harmony platform, which incorporates AI into its website creation tools. The commercial is about a woman who wants Wix Harmony to help her make a website for her handmade furniture business, which seems like exactly the kind of job AI will eliminate.
OpenAI: Who knows?
OpenAI, the artificial intelligence company behind ChatGPT and the text-to-video maker Sora, will run a Super Bowl commercial, according to The Wall Street Journal. But with just days until the big game, the ad hasn’t been released yet. Last year’s OpenAI Super Bowl ad used dots to create images of iconic inventions and discoveries, from fire and the wheel to trains, jets and the moon landing, with the tagline, “All progress has a starting point.”
(Disclosure: Ziff Davis, CNET’s parent company, in April filed a lawsuit against OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
Meta: Oakley glasses
You might think your smartphone already gives you a camera in your pocket at all times, but maybe you want to wear that camera on your face? Meta, the owner of Facebook, has released a short teaser video for its 2026 Super Bowl ad, which will promote Oakley-branded AI glasses. These aren’t being pitched to capture your baby’s first steps; everyone in this ad is apparently an X Games-style superjock. If this seems vaguely familiar, it is. During the 2025 Super Bowl, Meta ran an ad showing actors Chris Pratt and Chris Hemsworth wearing AI glasses to view Kardashian mom Kris Jenner’s art collection.
[analyse_source url=”http://cnet.com/tech/services-and-software/super-bowl-ads-both-incorporate-and-promote-ai-this-year-heres-a-look/”]