Fernando Mendoza is already proving he is more than just a quarterback prospect, because months before the NFL Draft, he has begun turning elite performance into serious business value, signaling to Tom Brady‘s Raiders that a rare opportunity is forming.

The Heisman winner announced his latest move on LinkedIn, of all places, revealing a partnership with Taco Bell, and, in doing so, he reinforced his reputation as a thoughtful, calculated athlete who understands both football and branding.

Fresh off leading Indiana to its first Big Ten title since 1967 and its first national championship, Mendoza has spent the past year stacking achievements, and, at the same time, building a public image rooted in discipline and professionalism.

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After transferring from Cal-Berkeley last winter, he wasted little time adjusting, instead taking control of the Hoosiers‘ offense, guiding a playoff run, and becoming the school’s first Heisman Trophy recipient.

His calm, “aw shucks” interview style, combined with strong leadership, won over fans nationwide, while his habit of documenting milestones on LinkedIn quietly set him apart from traditional college stars.

“I’m incredibly honored to step into a new role as a Franchise Player at Taco Bell,” Mendoza wrote. “It’s a privilege to take on a role that carries both responsibility and possibility.

“This role isn’t about a title-it’s about showing up for the team, the brand, and the fans. I’m excited for what’s ahead. Just getting started .”

For the Raiders, this matters, because a quarterback who arrives with built-in marketing power can boost ticket sales, merchandise, and national exposure almost instantly.

Mendoza’s early success suggests he may enter the league not just as a starter-in-waiting, but as a franchise centerpiece whose value stretches well beyond the playbook.

With Tom Brady advising from the ownership level, the Raiders have shown clear intent to prioritize leadership, preparation, and off-field maturity, qualities Mendoza has consistently displayed throughout his rise.

And now the Taco Bell deal, in particular, signals that major companies already see him as a reliable public face, which can ease pressure on a rebuilding franchise seeking stability and credibility.

When is the 2026 NFL Draft: All you need to know

The 2026 NFL Draft is scheduled for April 23-25, 2026, spanning three days as teams select players and finalize roster strategies ahead of the upcoming season.

For the first time in decades, Pittsburgh, Pennsylvania will host the draft, with events planned around Acrisure Stadium and Point State Park, giving fans a central hub to celebrate the occasion.

Teams will make selections over seven rounds totaling 257 picks, using draft order determined by last season’s standings, playoffs, and trades. The Las Vegas Raiders are widely expected to hold the top overall pick.

Broadcast coverage will be extensive, with ESPN, ABC, and NFL Network airing the event live. Streaming options on major platforms will make it easy for fans nationwide to follow every pick and announcement.

2026 NFL Draft – Key Details
* Dates: April 23 – 25, 2026
* Location: Pittsburgh, Pennsylvania
* Venue: Point State Park / Acrisure Stadium host events
* Rounds: 7 total selections spread over 3 days
* Total Picks: 257 selections expected
* Broadcast: ESPN, ABC, NFL Network & related platforms
* Timing Change: First-round clocks reduced to 8 minutes per pick