Lip Serums Are the Beauty Product Everyone’s Googling

Glossy finishes meet treatment-level care.

Leiana Foye

Published: Jan 28, 2026

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Lip serums are everywhere right now—and that’s hardly surprising. According to Spate’s 2026 Beauty and Wellness Predictions report, products that blur the line between skin care and makeup are having a major moment, and lip serums sit right at the center of that shift. With nearly 89 percent year-over-year growth, they’ve become the number one emerging skin-care trend of 2026.

Within the category, tinted lip serums are especially popular, highlighting growing demand for makeup that actually cares for the skin. Put simply, consumers no longer want lip products that just look good; they want formulas that feel comfortable, hydrate deeply and don’t leave lips dry or irritated.

So which lip serums strike the right balance between hydration, nourishment and shine? Ahead, the most-searched-for lip serums right now, according to Spate.

1 / 4

Laneige Glaze Craze Tinted Lip Serum ($22)

Korean brand Laneige made its debut in color cosmetics in February 2025 with the Glaze Craze Tinted Lip Serum. The formula features 95 percent skin-care ingredients, including polypeptides and ceramides, to help nourish and hydrate lips. It comes in eight buildable, dessert-inspired shades, including Cinnamon Sugar, Chocolate Frosting, Strawberry Sprinkles and Peach Glaze.

BUY ON LANEIGE – $22
BUY ON SEPHORA – $22

2 / 4

MAKEUP BY MARIO MoistureGlow Plumping Lip Serum ($26)

For plumping power, shoppers love this serum–gloss hybrid that conditions with shea butter and delivers a fuller-looking pout on contact. The shade range spans easy neutrals like light beige alongside bolder poppy reds, oranges and pinks.

BUY NOW – $26

3 / 4

Neutrogena Healthy Lips Lip Plumping Serum ($16)

Drugstore darling Neutrogena’s lip serum is delightfully nonsticky and packed with peptides and antioxidants to help smooth, hydrate and visibly plump lips. The roll-on applicator adds a gentle massage with each swipe, for a touch of extra luxury.

BUY ON AMAZON – $16
BUY ON TARGET – $16

4 / 4

Blistex Conditioning Lip Serum ($10 for two)

If dry, chapped lips are a constant concern, this Blistex duo is worth grabbing. Amazon shoppers say just one drop of the ultra-rich formula helps soften and soothe lips for an impressively long time.