Skin can be unpredictable—some days tight, other days dull, and sometimes just in need of something that feels truly comforting—especially after 40. So when, in a recent survey of more than 400 NewBeauty readers,* many pointed to one moisturizer that made their skin feel instantly happier, our interest was piqued. That standout among women over 40? Stripes Beauty Dew As I Do Brightening & Hydrating Moisturizer.

Designed for changing, maturing or easily dehydrated skin, the daily cream from NB100 Award–winning Stripes Beauty pairs hydrating, brightening and soothing ingredients to visibly improve tone and texture for women experiencing the symptoms of perimenopause and menopause. 

What Readers Are Saying

Our respondents kept coming back to how good the moisturizer feels on skin—and how quickly it makes a difference. A 56‑year‑old reader shared simply: “It feels so good on my face.” Another, 51, told us: “My skin loves it. It’s plumping, gives great hydration.” A second 56‑year‑old reported that it makes her skin “feel silky smooth,” while a 48‑year‑old said she loves that “it smells nice and makes my skin feel moisturized.”

But don’t just take our readers’ word for it—the data speaks for itself. In a 28-day product and consumer perception study of 31 women, ages 35–68, with twice-daily use, the brand reports that 100 percent of users exhibited immediate hydration improvement after 15 minutes, 97 percent demonstrated enhanced skin barrier function after 24 hours, and 87 percent experienced skin calmness post-use. 

BUY ON ULTA – $80

BUY ON STRIPES – $80

What’s Inside

Dew As I Do is powered by a blend of ectoine and squalane for targeted hydration, plus vitamin C, niacinamide and panthenol to brighten and support the skin barrier. The formula is antioxidant‑rich, dermatologist‑approved and lightly scented with notes of iris, beach rose and sandalwood. 

Whether your skin is dealing with hormonal shifts, newfound dryness, or the uneven tone that often comes with perimenopause and menopause, this moisturizer delivers the kind of comfort and glow that becomes increasingly essential after 40. 

*Source: BeautyEngine Advanced Research, 2026