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The Best Affordable Jewelry Brands, According to Fashion Writers

Sparkle for less.

In This Article

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In This Article

  • Top Picks
  • Reviews
  • What to Look For
  • Frequently Asked Questions
  • Meet Our Experts
  • Why Trust Byrdie
Two images of a person wearing earrings with a detailed design on the right pictureTwo images of a person wearing earrings with a detailed design on the right picture

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TL;DR

For a celebrity-loved brand that offers beautiful, classic pieces, some of which you can find for under $100, we love Mejuri. If you’re looking for a high-quality jewelry brand on Amazon, look no further than Pavoi, which offers a wide array of gorgeous picks, many of which ring up at under $20.

They say diamonds are a girl’s best friend, but I would argue that any piece of beautiful jewelry, from low-end to high-end, is enough to bring me joy. There’s just something about a chic pendant necklace or the glint of a tennis bracelet that makes me feel oh-so elevated, especially when it looks far more expensive than it is.

Some might start with a plain T-shirt or a go-to flat to build an outfit, but dainty hoops and a tiny necklace? They’re my first string. And while you may think you have to splurge on expensive pieces to build a jewelry collection, with today’s wide spectrum of jewelry brands, you can find high-quality pieces at budget-friendly prices. After testing, these are the affordable jewelry brands that are tarnish-resistant, won’t break, and don’t turn skin green.

Top Picks

Jenny Bird at Amazon

Jump to Review

Mejuri at Mejuri.com

Jump to Review

Madewell Jewelry at Madewell.com

Jump to Review

Kendra Scott at Amazon

Jump to Review

Urban Outfitters at Urban Outfitters

Jump to Review

Pandora at Amazon

Jump to Review

Gorjana at Amazon

Jump to Review

Uncommon James at Amazon

Jump to Review

Ana Luisa at Amazon

Jump to Review

8 Other Reasons at Amazon

Jump to Review

Jenny Bird

Jenny Bird Dane Bangle SetJenny Bird Dane Bangle Set
Credit: Jenny Bird
View on AmazonView on NordstromView on Jenny-bird.com

Jenny Bird has quickly become one of our favorite jewelry brands, thanks to its elevated styles that prove luxury doesn’t have to come with a sky-high price tag. And luxury, they are. Most of the gold pieces are made from 14K gold-dipped brass, and they don’t tarnish or turn green—our biggest gripe with more affordable options. The jewelry feels weighty and expensive without dragging down your ears or décolletage. From puffy hoops to chunky rings, most pieces come at around $150.

A woman wearing a pair of Jenny Bird Tome Gold HoopsA woman wearing a pair of Jenny Bird Tome Gold Hoops

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Mejuri

Mejuri Boyfriend Bold Chain NecklaceMejuri Boyfriend Bold Chain Necklace
Credit: Mejuri
View on Mejuri.com

Fashion editors and jewelry lovers alike (not to mention celebrities like Paige Desorbo) have praised Mejuri for its timeless styles. Even the most nitpicky jewelry collectors will find something to love from high-quality hoops, huggies, statement bands, and chain bracelets. They even have a newly added sustainable lab-grown section, where you can splurge on tennis and diamond necklaces. But most of the signature pieces go for about $150. The Marquis diamonds that never leave our ears ran just under $80—a score when it comes to cost-per-wear.

Madewell Jewelry

Madewell JewelryMadewell Jewelry
Credit: Madewell
View on Madewell.com

Have you ever added a bezel necklace to your online order to reach free shipping, only to find out you like the brand’s jewelry just as much, if not more, than the sweater in your cart? Guilty. Madewell’s accessory section offers a diverse range of pieces to suit any personal style, mirroring the versatility of its clothing line. Think sculptural drop earrings, beaded chokers, twisted hoops, and wedding-worthy tennis necklaces, each typically running under $100.

A person wearing a pair of pieces of jewelry from MadewellA person wearing a pair of pieces of jewelry from Madewell

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Kendra Scott

Kendra Scott Elaina Gold Adjustable Chain Bracelet in London Blue GlassKendra Scott Elaina Gold Adjustable Chain Bracelet in London Blue Glass
Credit: Kendra Scott
View on AmazonView on NordstromView on Kendrascott.com

Did you really live through the 2010s if you didn’t own a piece of Kendra Scott? Think ivory mother-of-pearl bracelets, oversized chain-link watches, and those iconic hexagon pendants in punchy shades of pink, blue, and evergreen. While those bold, colorful adornments still hold their charm, the brand has gracefully stepped into the 2020s with layered dainty chains and lab-grown gems. Now you can find everything from bold, costume-inspired statement jewels to 18K gold neckpieces (all typically under $250), proving Kendra Scott’s signature affordability transcends decades, just like its jewelry.

A person wearing the Kendra Scott Gold Bracelet with GemstonesA person wearing the Kendra Scott Gold Bracelet with Gemstones

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Urban Outfitters

Urban OutfittersUrban Outfitters
Credit: Urban Outfitters
View on Urban Outfitters

Don’t sleep on Urban Outfitters’ jewelry section. It’s full of metal bangles, charms, giant medal pendants, lockets, and even arm cuffs. Purchase a piece for around $30, and you’ll get the same feeling you do when you wear the brand’s printed baby tees—cool and edgy. But fear not, there are some classic rings and swirls in there, too. Floral posts, studs, and hoops are no strangers to the sale section and our online carts. 

Pandora

Pandora Hamsa, All-seeing Eye & Feather Spirituality Dangle CharmPandora Hamsa, All-seeing Eye & Feather Spirituality Dangle Charm
Credit: Pandora
View on AmazonView on Pandora.netView on Macy’s

We’d be remiss not to mention Pandora in a jewelry roundup, but in an affordable jewelry roundup? Even more fitting. Slide on a sterling silver cuff, feel the weightiness and quality, and think, “Wait—that’s only $75?” And then you’ll understand why the decade-transiting label is rightfully placed here. The bangles are some of my favorite styles; they’re dazzling and perfect for any occasion, whether dressy or casual. But if you’re less of a cuff girl, there’s something for everyone. The lineup spans everything from lab-grown diamonds to Disney collabs, engravable keepsakes, charms, promise rings, you name it.

Gorjana

Gorjana Parker Layering SetGorjana Parker Layering Set
Credit: gorjana
View on AmazonView on Gorjana.com

If you’re looking to simply step up the quality of your fast-fashion hoops from college (guilty!), Gorjana is the place to do it. The brand’s designs are timeless and high-quality. Slim, 18K gold-plated huggies, teeny-tiny hoops, and lab-grown halos from the label really shine—pun totally intended. But not only do they glisten, they hold up over time, which is why we love them so much. Oh, and if you’re really looking to treat yourself, some of their fine jewelry pieces will only run you about $300.

Uncommon James

Uncommon JamesUncommon James
Credit: Uncommon James
View on AmazonView on Uncommonjames.com

Uncommon James is making luxury more accessible. Due to its lustrous shapes and sculptural metal design, each piece is both timeless and modern. Elevate, transform, and complete your outfits with their herringbone chains, dainty rings, and mixed-metal pieces. We get so much use out of the onyx rings and paperclip bracelets because they remain unstuffy and sleek.

Ana Luisa

Ana Luisa Cuidado earringsAna Luisa Cuidado earrings
Credit: Ana Luisa
View on AmazonView on NordstromView on Analuisa.com

Is it possible to lust after an earring? Because it was love at first sight when we spotted this brand’s Dakota Marble Blue earring—a speckled blue-and-white drop that’s begging to be paired with a Farm Rio sarong. With over 50,000 five-star ratings and hypoallergenic pieces, Ana Luisa is impressive in a multitude of ways. The brand offers everything from trendy pieces, such as solid-gold charmed and chained necklaces, to personalized bundles. Best of all, the brand has a store on Amazon, making shipping quick and easy.

8 Other Reasons

8 Other Reasons8 Other Reasons
Credit: 8 Other Reasons
View on AmazonView on 8otherreasons.com

8 Other Reasons is quietly cornering the market on pieces that look like they cost three times more. Their drop earrings don’t tug. The chandelier ones somehow sidestep the usual costume-y vibe. Even the chokers—yes, chokers—feel less 2017, more refreshed and updated, pearls and all. It’s the kind of brand you shop right before an event or your next night out. But just because some aren’t everyday earrings doesn’t mean the subtle hoops aren’t just as good. Actually, the brand’s studs are some of our go-tos. 

Chan Luu

Chan LuuChan Luu
Credit: Chan Luu
View on Chanluu.com

Chan Luu has easily become a big obsession. And by big, I mean as huge as the handcrafted statement jewels. They’re elegant, they’re versatile, they’re different. Every design feels like wearable art, whether it’s the gold hoop earrings anchored by abalone ovals, drop earrings featuring a frog motif, or a freshwater keshi pearl necklace dotted with articulated fish charms and twinkling labradorite. While every piece feels unique, there’s a gorgeous throughline—especially when they incorporate that gray, blackish stone with the most delicious flash of iridescent color. It’s a type of cohesiveness that’s never boring. 

A woman wearing the Chan Luu Mizumi EarringsA woman wearing the Chan Luu Mizumi Earrings

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Studs

Studs Baguette Charn HuggieStuds Baguette Charn Huggie
Credit: Studs
View on Studs.com

The appropriately named Studs has a robust assortment of—you guessed it—studs. So if you’re looking to redecorate all your ear piercings on a budget, this influencer-loved label will become your go-to. You’ll find everything from classic shapes to avant-garde pieces with gold-toned horses, bows, roses, and lightning bolts. Micro studs and clusters take shape throughout the site, while their Earscape sets allow you to choose from stacked sets adorned with birthstones and tiny, glistening gems. The multiple-piece sets run around $80 for a pack, while a pair of hoops will cost you about half of that. Plus, plenty of reviews also praise the student discount. 

Notte

NotteNotte
Credit: Notte
View on Nottejewelry.com

Notte makes your jewelry box fun. And that’s because their beads are whimsical and, dare we say, charming. Each piece feels like a charm necklace come to life: mirror ball pearl earrings, candy-colored heart pendants, and souvenir-style necklaces. It’s a world where butterfly and flower donut rings thrive, coral reef earrings land in your cart, and build-your-own fruit necklaces spark joy. Inner child? Fully healed.

Quince Jewelry

Quince JewelryQuince Jewelry
Credit: Quince
View on Quince

We already rant and rave about Quince’s washable silk and cashmere sweaters, but you’re missing out if you don’t shop their jewelry section while picking out a pair of spring dress pants. Aside from the fine jewelry (think lab-grown diamond studs and pearl drops), most pieces will run you under $100. Hallmark pieces, such as thick-banded rings, sculptural and artistic bangles, and even chained anklets, elevate any look. Our favorite piece that emulates that feeling? The U-shaped hoops. How cute, right? 

BaubleBar

BaubleBar Mickey Mouse Disney Tennis BraceletBaubleBar Mickey Mouse Disney Tennis Bracelet
Credit: BaubleBar
View on AmazonView on NordstromView on Baublebar.com

Another colorful and cheery brand, BaubleBar, prioritizes breezy styles in the season’s hottest hues. Even if your taste leans more towards traditional styles, the brand also offers gold-plated and fine jewelry. However, if you truly want a piece that captures what BaubleBar is all about, try an earring with personality, such as their adorable and funky seashell or espresso martini earrings. Plus, the label offers semi-precious layered charm bracelets when you want to bring back the spirit of the Eras Tour, or want something a little more fun around your wrist. 

Pavoi

PAVOI 14K Gold Plated Lightweight Chunky Open HoopsPAVOI 14K Gold Plated Lightweight Chunky Open Hoops
Credit: Amazon
View on Amazon

If you’re familiar with Amazon jewelry, there’s a good chance you already know of the affordable jewelry brand Pavoi. They have hundreds of pieces available on Amazon for under $20, so you can create your bracelet or ring stack or get a new signature necklace without making a big dent in your wallet. We own multiple items from the brand, and have found they’re tarnish-resistant and hold up well.

Sterling Forever

Sterling Forever Elysia Delicate Mixed Link Chain NecklaceSterling Forever Elysia Delicate Mixed Link Chain Necklace
Credit: Sterling Forever
View on Sterlingforever.com

We adore Sterling Forever because they have both classic basics and fun statement pieces for an affordable price. From stunning chain-link necklaces to eye-catching tennis bracelets, there’s a style for everyone. It’s worth noting they have great men’s jewelry options as well.

Mint & Lily

Mint & Lily Merge Mixed Metal RingMint & Lily Merge Mixed Metal Ring
Credit: Mint & Lily
View on Mintandlily.com

We always find adorable, high-quality pieces when browsing Mint & Lily, many of them under $50. Whether you prefer silver, gold, or colorful gemstones, this chic brand has a wide range of jewelry options that are sure to complete any outfit.

Alexis Bittar

Asterales Molten Bezel Stud Earring- GoldAsterales Molten Bezel Stud Earring- Gold
Credit: Alexis Bittar
View on Alexisbittar.com

When we stumbled upon Alexis Bittar earlier last year, we immediately fell in love with the brand. They have the most unique, gorgeous pieces—we can’t wear the brand without getting stopped multiple times throughout the day to ask where our jewelry is from. Aside from jewelry, they also have the most eye-catching clutches.

What to Look for When Buying Affordable Jewelry

  • Materials: According to Matt Harris, a certified pearl specialist and consignment jewelry and gem expert, affordable jewelry often uses metals like stainless steel, brass, and gold-plated or gold-filled materials to achieve a high-quality look without the high price tag. While you can wear them for years to come, technically, their durability isn’t going to be as great as something like pure gold. The same goes for stones like cubic zirconia and synthetic gems that mimic diamonds and other precious stones, while glass, resin, and natural materials (like mother of pearl, for example) create those colors you see in costume jewels.
  • Trend vs Timeless Pieces: The jewelry world moves fast—remember when everyone was wearing those chunky teardrop earrings? Affordable pieces let you play with trends like chunky chains or colorful stones without buyer’s remorse when styles shift. “Save your investment dollars for the forever pieces, those perfect gold hoops, diamond studs, or a signet ring you’ll pass down someday,” says Simone Kendle, CEO at Wove. “The sweet spot is building a collection that has both quality classics that ground your style and affordable trend pieces that let you express this season’s version of yourself.”
FAQ
  • What is the difference between gold-filled and gold-plated?

    According to Cristina Gad, founder and CCO of Slate & Tell, gold-filled jewelry has a thicker layer of gold and “lasts much longer” than gold-plated jewelry, which has a thinner coating that can wear off over time. That’s why she says shopping for a mix of solid gold, platinum, sterling silver, and high-quality gold-plated options will offer you a mix of style and durability at every price point. 

  • Should I wear silver or gold tone jewelry?

    While there is some truth that silver tends to look better on cool undertones and gold for warm ones, you don’t have to follow the rules. “The most stylish people I know are confidently mixing their metals, creating layered necklace stacks and ring combinations that feel personally curated rather than perfectly matched,” says Kendle.

  • Will cheaper jewelry give me a rash?

    If your skin has ever staged a full-blown protest after wearing a pair of cute (but suspiciously inexpensive) earrings, it’s not out of the ordinary, unfortunately. Budget-friendly jewelry might be easy on your wallet, but it can be harsh on sensitive skin—especially if you have a metal allergy.

    “Lower-cost pieces often contain nickel or other reactive alloys that can trigger irritation or allergic reactions,” says jewelry designer Andrea Groussman. Instead of swearing off jewelry altogether, Groussman recommends opting for pieces made with hypoallergenic materials like gold-filled or sterling silver. “These options are less likely to cause irritation and can provide both beauty and peace of mind,” says Groussman.

  • How should you store jewelry?

    “Organization is key to maintaining the longevity and beauty of your jewelry,” says Groussman. Her pro tip? Keep your jewels dry. “Moisture accelerates tarnishing, especially with plated pieces, so avoid storing jewelry in humid spots like the bathroom,” she says. Instead, Groussman recommends individual storage: “Separate each item to prevent tangling and scratching—especially if you’re dealing with delicate chains or gemstones. Soft pouches work beautifully for this.”

    Oh, and make sure that when you’re traveling, reach for a roll-up jewelry case. You might even repurpose a pill box lined with padding to secure smaller pieces.

Meet Our Experts

For this story, Byrdie tapped four jewelry experts to share what to look for when shopping smart—and stylish—when it comes to affordable pieces. 

  • Andrea Groussman is a jewelry designer known for creating fun, elevated, and wearable gems.
  • Cristina Gad is the founder and Chief Creative Officer of Slate & Tell, a New York–based jewelry brand celebrated for its personalized, stackable designs.
  • Simone Kendle is the CEO of Wove, a custom jewelry company that focuses on personalized designs.
  • Matt Harris is a certified pearl expert, renowned for his deep knowledge of pearls and gemstones. 

Why Trust Byrdie

Morgan Sullivan has previously been part of editorial teams for leading fashion, beauty, and wellness brands. While freelancing at Byrdie, she’s delved into her latest obsessions, from emerging designers and mid-tier luxury brands to proving that skinny jeans will always be in style. She also regularly attends exclusive industry events hosted by top beauty, fashion, and wellness brands to stay at the forefront of trends. As an expert product tester, Morgan consistently evaluates new beauty and fashion products, offering well-rounded, unbiased shopping recommendations. 

Anna Traver is a staff writer at Byrdie covering the best products in the fashion and beauty space. She’s always been a jewelry girl, constantly searching for high-quality brands that are also affordable to add to her collection. You’ll never find her without her rings, signature necklace, and a pair of hoops in.

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