Natural Platinum

If you’re already blonde, going platinum starts at your roots. If you have a naturally dark base, your hair needs to be pre-lightened the other way around, which means getting the ends and the middle of the hair lighter first before bleaching the roots.

According to Perrotti, one of the main reasons platinum is so hard to maintain is because the heat source from your scalp helps lift the regrowth. However, if the root is too far off of the scalp it will not lift evenly.

Slick Platinum

Kristen Dunst is another actress whose platinum hair screams “au naturel.” Here, she wore it side parted and slicked back in a pretty, soft updo.

Soft Strands

When she’s not playing with pink tones to match her name, Rosé from Blackpink is known to effortlessly rock a natural platinum look. Consistent touch-ups and matching bleached brows make everything feel soft and seamless.

Platinum Lob

Cara Delevigne has been dirty blonde, ash-blonde, rose-gold, and here, platinum. Her razor-sharp bob looks especially icy and cool against her bold brows.

Icy Braids

When Zoe Kravitz went platinum, it created the perfect icy complement to her warm complexion. Thanks to a careful dye job (bleach on the shaved undersides, but not on her gorgeous natural brows!) this is such a seamless look.

Long Waves

We’ll never forget the cascading platinum waves of Hunter Schafer’s rise to fame. It works so well—against her slightly darker blonde natural shade, you can barely tell the platinum is a result of expert coloring.

Short, Slick Style

Mary J. Blige has rocked platinum hair innumerable times, her slick style at 2018’s Met Gala being just one of them. The slightly grown-out roots do a great job of creating a relaxed yet put-together feel.

Make sure to schedule monthly or bi-monthly visits to your stylist for a touch-up, because this color grows out fast. Also, invest in at-home protein treatments, and a purple or blue shampoo to help keep your platinum tone from going brassy.

Toned Afro

When Solange stepped out in a stunning variety of platinum styles, from short natural curls at Coachella to platinum braids, each new look continuously wowed us. Her beautifully toned afro sealed the deal—it’s now an indisputable fact that Solange can do anything.

Hollywood Waves

If done well, Alexe says platinum can suit pretty much anyone, though it’s not a color that will enhance everyone’s skin tone without a bit of effort to create an overall look, he says. Think of platinum not as a natural “I woke up like this” moment, but instead as a statement color that you can use to complement great makeup and a killer outfit a la Dove Cameron.

Platinum Curls

While it does depend on your individual hair type, Alexe mentions that most people with curly hair have “quite a dry texture already” and will need extra care after going platinum. Bleaching from the scalp can leave hair a bit dry and in need of extra hydrating products like masks and serums to keep curls looking extra healthy.

Ashy Waves

With a color like Margot Robbie’s, Perrotti says you can use a variety of pearl, ash, violet, silver, and titanium tones to get a platinum blonde look. The actress usually keeps to a warmer platinum hue, which often combines ashy blonde tones for a more lived-in appearance.

Blonde Locs

Teyana Taylor stunned with blonde locs at Versace’s Fall 2019 show. This look is a true work of art.

Icy Middle Part

Gwen Stefani has managed to make the bleached look work for her tenfold, pairing various icy blonde hues with perfectly coordinated makeup and some serious confidence over the years.

Short Shag

Bleachella was an era to remember, as anyone that took notice of Swift’s sudden platinum can attest to. With her typically dirty blonde hair gone, this new platinum shag accompanied an edgier style for the singer.

Blonde and Black

Dua Lipa went platinum for her Future Nostalgia album release. She kept a warmer undertone to her bleached look and dyed the underside a deep black color for contrast. Overall, the two-toned look stood out nicely against her olive-toned skin and dark, bold brows.

Finer Strands

When going platinum, finer hair textures like Olivia Colman’s need to start with a lower developer because it will lift faster than a denser texture. Perrotti says this is why he’ll use a higher developer on coarser, thicker hair.

Blonde Bob

It’s hard to imagine just a few short years ago actress Karrueche Tran was blonde, but here she is at the 2017 BET awards killing it.

Straight Bob

Like Tran above, Michelle Williams looks ultra-sophisticated in a platinum blonde bob. The shorter style and deep side part suits her face shape and brings out her naturally gorgeous features.

Iconic Color

Soo Joo Park is known for her platinum style, and she totally rocks this high-fashion look. When it comes to maintenance, both Alexe and Perrotti tout the Olaplex treatments and shampoo, which add protein back into lightened hair.

Platinum Pixie

P!nk’s skin borders on olive-toned, and the singer’s warmer complexion looks fantastic with her bleached locks. 

Sleek Waves

Actress Rose Byrne went platinum, and we can honestly say we’re loving it. Warm tones and the slightest amount of root give her hair a natural feel.

Natural Roots

Shakira has worn different versions of platinum hair for a long time. Here, her slightly grown-out roots give her hair an additional dimension, while darker lowlights also bring back depth that platinum and ash-blonde cool tones can strip away.

Platinum Curls

Jasmine Sanders’ platinum curls are so dreamy. Starting from a lighter base shade, embracing a natural, healthy texture, and finding the perfect platinum shade for your skin tone are all great ways to create a seamless look.

Cropped

Actress Carey Mulligan’s hair has been colored a variety of shades. Here, her platinum hair cut into a short style, from around the time she filmed The Great Gatsby, looks delightfully sharp.

Ultra-Cropped

Cynthia Erivo has made platinum hair one of her signatures over the years, proving how stunning the shade can look against any skin tone. By keeping her brows minimal and allowing the slightest bit of darker color around the edges, Erivo constantly looks like she was born to have platinum hair.