Every few weeks or so, there’s a new It beauty product on TikTok that every influencer seems to be touting as the next big thing. From sunscreen that looks like whipped cream to mouth tape and peel-off lip liner stains, we’ve seen more clickbait-y TikTok trends than we can count.

But every now and then, a product defies the gravitational force of the microtrend cycle and arises as a cult classic. The latest contender: Fwee’s Blurry Pudding Pot, a lip and cheek mousse with a fluffy pudding texture that’s too satisfying to resist. Ahead, read on to learn more about the viral K-beauty product, and my honest review.

The Product

“Pudding” is the perfect descriptor for this product. Thanks to its bouncy, pudding-inspired texture, the $16 product has garnered hundreds of rave reviews on TikTok. “I have struck K-beauty gold,” celebrity makeup artist Melissa Murdick said in her video. “Not only are these very innovative, they perform.” With a soft, mousse-y texture, the pudding pot blends into a smooth matte powder finish that leaves a blurred and diffused finish that’s suitable for lips and cheeks.

The Blurry Pudding Pot comes in 30 shades across six color categories: nude, coral, pink, red, rose, and mauve. It’s meant to be applied in a tapping motion with fingers or the brand’s lip brush, a squishy silicone applicator that mimics a fingertip.

My Review

“I was never a believer of the matte makeup comeback until I tried this lip pudding. It truly looks like IRL FaceTune: It has the most ethereal, diffused matte finish that almost looks like watercolor on my lips and cheeks. As a victim of dry lips, I was hesitant of the velvety matte formula at first but found it to be simultaneously hydrating and mattifying and blurring once I exfoliated and prepped my lips. And the expansive shade selection—rare, especially in K-beauty—is the cherry on top. Consider me a convert.”