There are viral products, and then there are iconic products. While Charlotte Tilbury’s Hollywood Contour Wand has certainly had its fair share of viral moments, it’s also a truly iconic product. The sheer, buildable contour wand is a favorite of celebs like Amal Clooney and Lana Del Rey, plus endless makeup artists and TikTok creators.

But there’s always room to improve perfection, and on January 16, the brand is addressing one of the few issues with the product: its limited shade range. Previously, the Contour Wand was only available in two shades, Light to Medium, and Medium to Deep. The new range spans seven different shades from fair to deep, and a wide range of undertones so there’s something for everybody. Ahead, everything you need to know about the shade expansion, plus team Byrdie’s honest reviews.

The Product

You’ve certainly seen the Hollywood Contour Wand grace your TikTok feed more times than you can count. The buildable formula is a favorite of experts and newbies alike, and can be used to create the perfect subtle sculpt. In addition to the two existing shades, Charlotte Tilbury is adding five brand-new shades so everyone can get in on the contouring action.

Fair-Medium, which has cool-neutral undertones, and Tan-Deep, which has neutral undertones, are joined by Fair, which has neutral undertones; Medium, which has warm natural undertones; Tan, which has warm neutral undertones; Tan-Deep, which has neutral undertones, and Deep, which has cool undertones.

The Reviews

Eden Stuart, editor

“These are cozy, warm contours—I’m wearing the shade Medium, adding the tiniest amount to the outer parameter of my face and under my cheekbones. I think you can definitely see the sunkissed glow (especially since we’re in the doldrums of winter here in NYC)! Note: IMO, the pigment is pretty strong on this one and I think you have to work fast before it dries down.”

Adelaide Giesey, editor

“This is the perfect contour wand for beginners. You can easily control how much product comes out of the tube, and the formula blends out seamlessly. Plus, the tint isn’t too pigmented, making it super forgiving if you make a mistake. It gave my face a subtle sculpt and enhanced my powder bronzer, which I layered on top. If you want a fully contoured look, you may want to apply a few layers to make sure the color shines through.”

Star Donaldson, social media director

“This wand lays the perfect foundation for me to apply my powder bronzer over top. It has a very light color payoff and has more of an orangey hue—I used shade Fair— than some others I’ve tried but overall it has a nice finish and gives me the base for a bronzy glow.”

Bella Cacciatore, news editor

“I typically avoid contour for two reasons: The shades always pull orange on my fair skin, and my face is so round it often just looks streaky or muddy. This wand, in the shade Fair, fixed both those issues. The shade is a true cool tone, meaning it looks like a realistic shadow that doesn’t look harsh on my skin. The sheer formula is great for contouring novices like me, and makes it easy to build up to a more dramatic look if that’s your jam. I liked how I could create a subtle sculpt, and I see why it’s such a staple in so many pro’s kits.”

Jasmine Phillips, social media editor

“Charlotte Tilbury’s contour wand is a cult favorite for a reason. From the cushion applicator that helps apply product easily to the blendable formula, this product easily sits at the top at one of the best contours I’ve used. We love when brands take notes and extend their shade range and Tan-Deep is perfect for giving me a nice, sculpted look.”