The 11 Best Drugstore Eyeshadow Palettes for Every Occasion—All Under $25

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The 11 Best Drugstore Eyeshadow Palettes for Every Occasion—All Under $25

From shimmer to matte finishes, we tested each palette to find the best pigmented picks.

In This Article

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In This Article

  • Top Picks
  • Reviews
  • What to Look For
  • How We Tested
  • Frequently Asked Questions
  • Meet Our Experts
  • Why Trust Byrdie
A person smiling before applying BLK/OPL Iconic High Impact Eyeshadow Palette next to a person with their eyes closed after applying BLK/OPL Iconic High Impact Eyeshadow Palette to their lidsA person smiling before applying BLK/OPL Iconic High Impact Eyeshadow Palette next to a person with their eyes closed after applying BLK/OPL Iconic High Impact Eyeshadow Palette to their lids

Byrdie

TL;DR

Out of all the drugstore palette options, we ranked the BLK/OPL High Impact Eyeshadow Palette as our number one. It features six shimmery finishes that are crease- and fade-resistant, maintaining their vibrant and bold color throughout the day. Our second pick was the Essence Nothing Compares To Nude Eyeshadow Palette, for its compact but versatile matte and shimmer everyday nudes.

Whether you’re going for a soft date-night shimmer or a bold, artistic eye makeup look, the quality of your chosen eyeshadow palette will matter. While luxury, higher-end palettes may catch your eye, remember, not all that glitters is gold. Many drugstore eyeshadow palettes offer rich pigments, from velvety mattes to radiant shimmers, all at a fraction of the price—and affordable doesn’t mean compromising on style.

“I’ve come to the conclusion that the true differences between drugstore palettes and high-end luxury palettes are affordability and where the palettes are sold,” says professional makeup artist Emily Gray. “I used to think that just because an item costs more, it will perform better, but it’s just frankly untrue. It’s about ingredients, but those ingredients do not have to be expensive.” 

We tested some of the most popular drugstore eyeshadow palettes to find which ones are worth spending money on. We also tapped professional makeup artists for insight on their favorites and evaluated each palette on shade and finish range, pigmentation, ease of application, and wear. Ahead, check out the palettes that won over our testers and editors.

Top Picks

Best Overall:

BLK/OPL High Impact Eyeshadows at Ulta$12

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Best Budget:
SALE

Essence Nothing Compares To Nude Eyeshadow Palette at Ulta$4$2

Jump to Review

Best Earth Tones:

Jason Wu Beauty Flora 9 Palette Matte Agave at Amazon$15

Jump to Review

Best for Everyday Wear:

Milani Gilded Mini Eyeshadow Palette at Amazon$9

Jump to Review

Best Bold Colors:

Juvia’s Place The Coffee Shop Palette at Amazon$25

Jump to Review

Best Day to Night:

ColourPop That’s Taupe Pressed Powder Palette at Amazon$14

Jump to Review

Best Monochromatic:

e.l.f. Cosmetics Bite Size Eyeshadow Palette at Ulta$4

Jump to Review

Best Smoky:

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette at Amazon$11

Jump to Review

Best Nude:

Maybelline The Nudes Eyeshadow Palette at Amazon

Jump to Review

Best Pigment:

Revlon Colorstay Looks Book Eyeshadow Palette at Target$7

Jump to Review


Best Overall

BLK/OPL High Impact Eyeshadows

Iconic High Impact Eyeshadow PaletteIconic High Impact Eyeshadow Palette
Credit: Ulta
$12 at UltaView on Blackopalbeauty.comView on CVS
What We Like
  • Versatile color pairing options

  • Strong pigment

  • Long-lasting wear that resists creasing

What to Consider
  • Limited shade options

Finish: Multi | Number of Shades: 6 | Cruelty-Free: Yes 

Out of all the drugstore eyeshadow palettes we tested, this one checked all of our boxes. The six warm-tone shades allowed for versatile color combinations and looks. The shades were deeply pigmented, allowing for just one swipe of color and holding throughout the day with zero creasing. There was a delicate and lovely balance of mattes and shimmers, each of which could be worn alone or together, and they blended seamlessly. The colors are extremely pigmented and belong to the bronze and burgundy family, so this may not be the best option for someone who prefers a softer or more natural look. 

Site Loop: Person’s makeup after using BLK/POL Iconic High Impact Eyeshadow Palette.

Kelsey, tester: “I found the range to be a perfect complement for fall and winter clothing aesthetics. The shades themselves fit well with each other and offer a wide selection of pairing options for many different looks in one palette.”


Best Budget

Essence Nothing Compares To Nude Eyeshadow Palette

Essence Nothing Compares To Nude Eyeshadow PaletteEssence Nothing Compares To Nude Eyeshadow Palette
Credit: Ulta

$4

$2 at Ulta$4 at TargetView on Essencemakeup.com

What We Like
  • Budget friendly

  • Easy application

  • Versatile shade range 

What to Consider
  • Scented shadow can cause irritation 

Finish: Multi | Number of Shades: 6 | Cruelty-Free: Yes

The Essence Nothing Compares To Nude Eyeshadow Palette is a great option for anyone wanting a smooth and neutral look. At less than $5, the eyeshadows apply incredibly smoothly, resist creasing, and stay vibrant throughout the day. Its small, compact packaging makes it perfect for on-the-go use, while the range of shimmery browns and nudes makes it ideal for quick, soft glam or detailed, old Hollywood looks. It does have a slight vanilla scent, which could potentially irritate those with sensitive skin in the eye area. 

Site Loop: Person’s makeup after using Essence Nothing compares to Nude Eyeshadow Palette.

Kelsey, tester: “The Essence Nothing Compares To Nude Eyeshadow Palette has an incredibly easy application that anyone—novice to professional—could handle with excellent results. The colors build well on each other with smooth transitions and an array of combinations to fit any event.”


Best Earth Tones

Jason Wu Beauty Flora 9 Palette Matte Agave

Jason Wu Beauty Flora 9 Palette Matte AgaveJason Wu Beauty Flora 9 Palette Matte Agave
Credit: Jason Wu Beauty

$15

$15 at AmazonView on TargetView on Jasonwubeauty.com

What We Like
  • Versatile tones can suit a variety of skin tones

  • Highly pigmented and strong payoff

  • The collection offers different shade options 

What to Consider
  • Matte shades may not be ideal for someone with dry skin/eyelids

Finish: Matte | Number of Shades: 9 | Cruelty-Free: Yes

The Flora 9 Matte Agave Kit features a beautiful arrangement of natural Earth tones that complement any skin tone. The formula is buttery and soft, with strong pigment payoff. The shadows blend seamlessly, perfect for creating bold or soft looks without any dust or kickup. An all-matte palette may be ideal for someone with oily eyelids; however, those with dry skin may find it a bit too dry or irritating. 

A bonus: The square-sized case fits in most cosmetic bags without taking up a ton of room for other products.

Site Loop: Person’s makeup after using Jason Wu Flora Palette.

Ashley, tester: “It was very easy to stack the shades and build the pigmentation. The colors appear slightly lighter on my eyelid compared to how they appear in the palette, though very comparable.”


Best for Everyday Wear

Milani Gilded Mini Eyeshadow Palette

Milani Gilded Mini Eyeshadow PaletteMilani Gilded Mini Eyeshadow Palette
Credit: Ulta

$9

$9 at Amazon

$10

$5 at Ulta$9 at Target

What We Like
  • Perfect shade range for everyday use

  • Includes multiple finishes 

  • Buildable formula 

What to Consider
  • Some matte shades have a chalky finish 

Finish: Multi | Number of Shades: 6 | Cruelty-Free: Yes

You will quickly hit the pan in this palette because of how easy it is for everyday use. The range of shadows is highly pigmented, so one swipe goes a long way. The mix of matte, shimmer, and glitter allows you to create dimensional and stunning looks. The shadows go on buttery smooth; however, the darker mattes do appear a bit chalky and may require some extra layering. However, the non-increasing and non-fading formula makes up for the slight inconvenience, making this one of the top picks.

Site Loop: Person’s makeup after using Milani Gilded Mini Eyeshadow Palette.

Wendy, tester: “The eyeshadows—all the shimmer and matte shades—lasted the whole day from morning to night without fading or creasing.”


Best Bold Colors

Juvia’s Place The Coffee Shop Palette

Juvia's Place The Coffee Shop PaletteJuvia's Place The Coffee Shop Palette
Credit: Ulta
$25 at Amazon

$25

$15 at UltaView on Juviasplace.com

What We Like
  • Intense pigment

  • Features both matte and shimmer shades

  • Crease resistant 

What to Consider
  • They can become easily muddled 

Finish: Multi | Number of Shades: 16 | Cruelty-Free: Yes

Juvia’s Place never fails when it comes to bold color and pigment. The palette features 16 eyeshadow shades, ideal for nude and neutral looks. Deep chocolate browns and metallic golds create a beautiful contrast on the eye, allowing you to glam up or down your look, and with over 18 hours of wear, you won’t have to worry about creasing or fading. Because they are so pigmented, a little goes a long way, so you want to be very light with the brush upon application, so the shades don’t become muddled. 

Site Loop: Person’s makeup after using Juvia's Place The Coffee Shop Eyeshadow Palette.

Samantha, tester: “This product is the Crayola kit of eyeshadows, and the colors are not basic. Even though this is a drugstore eyeshadow palette at a reasonable price point of $25, it ‘feels’ rich.”


Best Day to Night

ColourPop That’s Taupe Pressed Powder Palette

Ulta ColourPop That's Taupe Pressed Powder PaletteUlta ColourPop That's Taupe Pressed Powder Palette
Credit: Ulta

$14

$14 at Amazon

$14

$10 at UltaView on Colourpop.com

What We Like
  • Can be used for daytime soft looks or nighttime glam 

  • Fade resistant 

  • Easy-to-blend 

What to Consider
  • Shimmers aren’t long-lasting

Finish: Multi | Number of Shades: 9 | Cruelty-Free: Yes

If you’re looking for a versatile palette that can do it all, look no further than this beauty from Colourpop. The That’s Taupe Pressed Powder Palette features nine neutral taupe shades in reflective metallic and rich matte finishes, allowing you to easily transition from soft glam during the day to bold and stunning hues at night. The shade variety has tons of neutral and blendable options to create a plethora of looks. A buttery soft texture makes blending easy, while metallics can shine through. Some of the matte shades do need a few layers to show on the eye, while some of the shimmers don’t have long staying power. 

Site Loop: Person’s makeup after using Colourpop That's Taupe Pressed Powder Palette.

EnJanae’, tester: “I’ve created all kinds of looks with the palette because there’s so much variety. There are shimmer and matte shades, and together they work well to complement each other and make cohesive looks.”


Best Monochromatic

e.l.f. Cosmetics Bite Size Eyeshadow Palette

e.l.f, Bite-Size Eyeshadowse.l.f, Bite-Size Eyeshadows
Credit: Amazon
$4 at Ulta$3 at TargetView on Elfcosmetics.com
What We Like
  • Affordable price

  • Easy to blend

  • Compact size

What to Consider
  • Shadows are a bit fragile 

Finish: Multi | Number of Shades: 4 | Cruelty-Free: Yes

E.l.f has been killing the makeup game recently, and their tiny but mighty bite-sized eyeshadow palette is no exception to their line of affordable and high-quality products. Available in nine colors, the palette features three matte shades and one shimmer for an easy yet beautiful look on the eyes without overwhelming you with too many options. The formula allows shades to blend and transition seamlessly, while the shimmers last mainly throughout the day, and comes with a mini applicator to make on-the-go application even smoother. This palette is fragile, however—one drop and you will shed tears from the broken pans. 

Site Loop: Person’s makeup after using e.l.f. Cosmetics Bite Size Palette.

Wendy, tester: “Sometimes, when there are too many options in a palette, it can be overwhelming to decide which to use. But this one is just the right amount of variety for a cohesive look to wear during the day or night.”


Best Smoky

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette

e.l.f. Cosmetics Perfect 10 Eyeshadow Palette - Everyday Smokye.l.f. Cosmetics Perfect 10 Eyeshadow Palette - Everyday Smoky
Credit: Ulta

$11

$11 at Amazon$11 at Ulta$11 at Target

What We Like
  • Strong color intensity 

  • Crease resistant 

  • Versatile matte and shimmer shades 

What to Consider
  • A bit difficult to blend 

Finish: Multi | Number of Shades: 10 | Cruelty-Free: Yes

Finding the right palette for a smoky eye can be tricky and overwhelming. However, this 10-shade palette from e.l.f. has everything you need to create multiple smoky eye looks. With cool-toned shades, this palette is ideal for those with neutral or cool skin tones, yet still offers plenty of versatility. While the formula is mostly easy to blend, the matte shades require a bit more elbow grease for a seamless transition. E.l.f. wins our hearts once again with a crease-proof formula and one-swipe pigment payoff. 

Site Loop: Person’s makeup after using e.l.f Cosmetics Smoky Eye Palette.

Ashley, tester: “I was extremely impressed by the wear of these eyeshadows. I even tested them on my lids without using an eyeshadow base, and they stayed all day without creasing or smudging, which is rare. The finishes did not change as the day progressed, and the formula never broke apart on my lids.”


Best Nude

Maybelline The Nudes Eyeshadow Palette

Maybelline The Nudes Eyeshadow PaletteMaybelline The Nudes Eyeshadow Palette
Credit: Amazon
View on Amazon$13 at Target

$27

$13 at Walmart

What We Like
  • Decent range of shades

  • Shimmers can be used wet or dry 

  • Buildable coverage 

What to Consider
  • Colors fade throughout the day 

Finish: Multi | Number of Shades: 12 | Cruelty-Free: No

Maybelline has been a staple in the makeup industry for years, and their Nudes Eyeshadow palette does not fall short of their high-quality standards. With a versatile shade range, from beautiful bronze to muted matte beiges, users can create dimensional or soft glam eye makeup looks with ease. While the shades are buildable, they do need a bit more work to blend out, and may not give the most seamless transition. A strong color payoff means customizable and fun looks, but keep the palette handy throughout the day because the colors are known to fade throughout wear.

Site Loop: Person’s makeup after using Maybelline The Nudes Eyeshadow Palette.

Brittany, tester: “There are several things I like about this product, including how many color options it comes with, how sleek and flat its case is, and how well the shades match each other. I also find the see-through cover to be helpful in figuring out quickly how much of each shade I have left.”


Best Pigment

Revlon Colorstay Looks Book Eyeshadow Palette

Revlon-colorstay-looks-book-eyeshadow-palette-in-originalRevlon-colorstay-looks-book-eyeshadow-palette-in-original
Credit: Amazon
$7 at Target
What We Like:
  • Strong color payoff 

  • Buildable shades

  • Compact size 

What to Consider
  • Most shades are metallic and matte 

Finish: Multi | Number of Shades: 8 | Cruelty-Free: No

The Revlon ColorStay Looks Book Eye Shadow Palette is ideal for anyone seeking intense color payoff at an affordable price. One of our testers wore the bright blue shades outside and says it lasted the night, which is some pretty impressive staying power of such a bold color. Users will experience some fallout, but the shadows are fade- and crease-resistant, allowing you to put together fun, bold, and quirky looks. 

Site Loop: Person’s makeup after using Revlon Colorstay Eyeshadow Palette.

Jessica, tester: “The eyeshadows were very pigmented with one swipe, which is what I look for in a palette.”


Best With Glitter

CoverGirl Clean Fresh Clean Color Eyeshadow

CoverGirl Clean Fresh Color EyeshadowCoverGirl Clean Fresh Color Eyeshadow
Credit: Ulta

$14

$10 at Amazon$14 at UltaView on Target

What We Like
  • Beautiful glitter finish 

  • Easy to blend 

  • Strong color payoff 

What to Consider
  • It only comes in a glitter finish

Finish: Glitter | Number of Shades: 4 | Cruelty-Free: Yes

Finding glitter eyeshadows that aren’t chunky or sticky can be tough, but CoverGirl makes it easy with this Clean Color Fresh palette. This eyeshadow quad has minimal fallout, buildable shades, and a buttery texture that feels smooth, not gritty, on the lids. The vibrant sparkle lasts all day, thanks to its high-quality formula. Since it only includes glitter finishes, you’ll need matte shades for more dimensional looks. While the pigment may break up slightly on oily lids, a good eyeshadow primer will easily solve that.

Site Loop: Person’s makeup after using Covergirl Clean Fresh Color Eyeshadow Palette.

Katie, tester: “The powders were just perfect, especially the glitters. I expected a bit of fallout when applying the glitters, but was pleasantly surprised with no fallout.”

What to Look for When Buying Drugstore Eyeshadow Palettes

  • Ingredients: Because there are so many options available, you want to ensure that you’re getting a palette that is made from quality ingredients. “I would recommend looking at ingredients and at reviews. I prefer palettes that are fragrance-free, paraben-free, alcohol-free, oil-free, gluten-free, and have no microplastic particles added. Additionally, it’s always wonderful if the formula is vegan and cruelty-free! Having these in a palette makes it usable on anyone and everyone, including those with sensitive skin,” says Gray.
  • Texture: Texture is key to blending and transitioning shades and can be the deciding factor in whether your look stays cohesive. “Mattes should feel buttery and smooth, not dry or chalky, and shimmers should glide on without feeling chunky,” says Kim Paige, a professional makeup artist.

How We Tested Drugstore Eyeshadow Palettes

The CoverGirl Clean Fresh Clean Color Eyeshadow palette next to an arm with color swatchesThe CoverGirl Clean Fresh Clean Color Eyeshadow palette next to an arm with color swatches

Byrdie

We believe in using the products we recommend, so we prioritize testing them in real-life settings and in our NY-based Lab.

  • Drugstore Eyeshadow Palettes Tested: 24
  • Testing Period: 432 hours
  • Methodology: Our testers noted whether the eyeshadows had a powdery or chalky consistency that impacted how they applied to the skin. Did they experience any chalkiness? Did applying the eyeshadows result in any fallout? They also noted if the shades in the palette were easy to blend and create seamless transitions.
  • Factors Considered: Application, shade range, pigmentation, wear
FAQ
  • Do drugstore palettes expire quicker than luxury palettes?

    Often, we have a collection of eyeshadows that we use occasionally or every day. Having a long-lasting product is ideal; however, you should always check the shelf life of any makeup product before purchasing. “It’s definitely based on individual ingredients. Also, powder products in general (like eyeshadows) are slower to expire than cream and liquid formulas, so that’s important to keep in mind,” says Gray. 

  • What are the differences in performance between drugstore and luxury palettes?

    While there are many deciding factors that make each eyeshadow palette unique, our experts say that the main difference between luxury versus drugstore is the formula. Luxury palettes tend to be created with slightly higher-quality ingredients, which can result in a smoother matte or a shinier shimmer. “Luxury palettes usually have more refined pigment and smoother blending, especially with matte formulas. You might find you need fewer layers to build intensity,” says Paige. “Shimmers in luxury palettes are usually more complex, like multidimensional or duo-chrome finishes. Drugstore palettes can still perform beautifully, but you may need to work a bit more by layering, blending, or using a primer to get the same longevity and impact.”

Meet Our Experts

To learn more about drugstore eyeshadow palettes and the elements you should consider before buying one, we interviewed the following experts:

  • Kim Paige is a professional makeup artist based in Los Angeles. 
  • Emily Gray is a professional makeup artist who travels between Nashville, Detroit, and Los Angeles.

Why Trust Byrdie

Náosha Gregg is a Byrdie contributing writer and beauty lover. Her passion for makeup blossomed during the pandemic, and she has tested hundreds of products from foundation to eyeshadow and lip gloss. While she does have a taste for the refined luxuries in life, she also believes in beauty on a budget, and some of her favorite drugstore eyeshadow brands are Maybelline, e.l.f, and L’Oréal. 

Edited by
Shauna Beni-Haynes
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Source URL: https://www.byrdie.com/best-drugstore-eye-shadow-palettes-11725279


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