Your Winter Protective Style Trend Report—Straight From Celebrity Hairstylists

Your Winter Protective Style Trend Report—Straight From Celebrity Hairstylists

Willow Smith with braided hair styled with beads wearing a necklace and a casual top facing the camera indoorsWillow Smith with braided hair styled with beads wearing a necklace and a casual top facing the camera indoors

@willowsmith / instagram

Winter always brings a shift—chunky knits, moody manicures, toasty glam, and even experimental hair. While summer is where you’ll see bright dye jobs and breezy cuts, the colder months are all about preservation, a.k.a. protective styles. These days, protective styles aren’t just practical—they’re more innovative than ever. We’re seeing creative braids, twists, and locs go viral on the big and small screens and the runways. Think Michelle Buteau in Survival of the Thickest, Lovie Simone in Forever, and models strutting down the recent runways at Missoni, Lacoste, and Ulla Johnson. Protective styles are a statement, and the message is ever-evolving. Ahead, we called on hair experts to dish on the protective styles trending for the colder months. Browse all of their insights ahead.

Meet the Experts

  • Kendra Garvey is an Emmy-nominated celebrity hairstylist and braider whose client roster includes Tamera Mowry, Kerry Washington, Storm Reid, and Sanaa Lathan.
  • Emily Janet Tetteth is a senior stylist at Braided New York, a Brooklyn hair salon founded by celebrity braider Xia Charles, known for its artistic and high-quality braid styling.
01of 07

Boho Knotless Braids

Skai Jackson outdoors in a patterned outfitSkai Jackson outdoors in a patterned outfit

@skaijackson / instagram

Boho braids are still reigning supreme, with Garvey calling the look the “It” protective style for winter 2025. “Classic boho braids take the crown this season,” she says. “It offers the best of both worlds: structured braids with flowy, curly, wavy tresses. It’s effortlessly versatile and easy to dress up or down for any occasion.”

For maintenance, Garvey recommends focusing on the scalp. Reach for a diluted shampoo applied through an applicator bottle, which lifts sweat, dirt, and product without “roughing up the braid pattern.” She adds, “Follow it with a gentle, braid-friendly conditioner, and use a hydrating refresher spray with aloe, glycerin, or lightweight humectants to keep the hair soft as it dries in the cold air.”

02of 07

Warm-Toned Knotless Braids

Janet Jackson with braided hair styled in an updo and wearing large hoop earringsJanet Jackson with braided hair styled in an updo and wearing large hoop earrings

@berniciaboateng / instagram

This season, adding color is what’s making knotless braids feel especially fresh—think caramel, coffee, and copper, Garvey tells us. To keep your braids looking new, Garvey advises against “scratching or manipulating the scalp too much,” since that can lead to “more flakiness or even breakage at the roots.”

If you’re someone who struggles with dryness or flakes in cold weather, she recommends reaching for a hydrating scalp serum “in between washes to keep the scalp comfortable without clogging the follicles.”

03of 07

Two-Strand Twists

A person with long styled twists sitting in a car wearing a dark outfitA person with long styled twists sitting in a car wearing a dark outfit

@hallebailey / Instagram

Two-strand twists are basically two styles in one—you can wear them as is or unravel them for a soft, full twist-out. Tetteth tells us that two-strand twists are a client favorite for a few reasons, mainly because they “minimize tension and make it easier to access your scalp for moisture and cleansing.”

04of 07

Lightweight Crochet Installs

NEW YORK, NEW YORK - SEPTEMBER 13: Taraji P. Henson attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Arturo Holmes/MG21/Getty Images)NEW YORK, NEW YORK - SEPTEMBER 13: Taraji P. Henson attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Arturo Holmes/MG21/Getty Images)

Getty Images

Crochet installs involve attaching extensions to cornrowed hair using a crochet hook, looping the hair through to secure it at the base. The technique is great for creating braided, twisted, or curly looks with minimal tension. Tetteth recommends keeping it light with the amount of hair used, noting that “heavier or overly tight styles might look protective, but they can actually stress your roots and lead to breakage over time.”

If you’re opting for synthetic hair, she advises choosing pre-stretched options “unless otherwise requested by a stylist—they’re smoother, lighter, and less abrasive.”

05of 07

Traditional Sew-Ins

A woman wearing a stylish top seated in a car with straight long hairA woman wearing a stylish top seated in a car with straight long hair

@1dessdior / instagram

The colder months are often dubbed “sew-in season” because you’re less likely to sweat under your install the way you might in warmer weather. Tetteh recommends using human hair for your sew-in. “Human hair extensions tend to hold moisture better and feel gentler on the scalp,” she says.

She does caution against keeping sewn styles in for too long, as that can “work against you rather than protecting your hair.” According to Tetteth, signs it’s time to take the style down include flaking, buildup along the parts, and odor. “Six to eight weeks is recommended for most braided or sewn styles,” she says, “and around four weeks for twist or natural styles.”

06of 07

Stitch Braid Bun

Person with braided hairstyle side profile viewPerson with braided hairstyle side profile view

@dearra / instagram

Stitch braid buns are undeniably fierce. The style borders on sculptural, with braids gathered into a bun and defined stitch-like parts between each braid that create a neat, segmented look. With this style, however, Tetteth emphasizes being mindful of tension. “Make sure your edges are always excluded from the tension,” she says. “Avoid braiding baby hairs, and communicate with your stylist about keeping tension moderate. Also, add fewer extensions to the braids along the perimeter to keep the weight light.”

She adds that wearing a silk or satin scarf nightly is essential for protecting your hairline.

07of 07

Beaded Cornrows

Willow Smith with braided hair wearing a necklace with beadsWillow Smith with braided hair wearing a necklace with beads

@willowsmith / instagram

Cornrows adorned with beads, shells, or jewels are having a resurgence after dominating the ’90s and early 2000s. It’s an easy way to add personality to a classic protective style without altering the braid pattern itself.

Garvey says that with braided styles, it’s important to be intentional about adding moisture to avoid “disrupting” the look. “I usually recommend clients switch to a lighter but more frequent hydration routine,” she explains. “Instead of heavy oils or butters that can cause buildup in braids, a lightweight oil, water-based braid spray, or leave-in mist is ideal—something that can penetrate without sitting on top of the hair.”

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Source URL: https://www.byrdie.com/winter-protective-style-trends-11851881


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