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The 6 Best Dentist-Approved Whitening Toothpastes for a Brighter Smile
Show off your pearly whites.
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Byrdie
TL;DR
The best whitening toothpaste we tested is the Sensodyne Pronamel Gentle Whitening Toothpaste. It helps decrease tooth sensitivity and rebuild the enamel while keeping stains at bay. For quick, enamel-safe results, we recommend the Opalescence Whitening Toothpaste for Sensitive Teeth, which brightened our smile after a few uses.
Who doesn’t want a brighter, whiter smile? Teeth whitening has long been a popular subsection of beauty, and fortunately, DIY whitening has come leaps and bounds in recent years. It’s now possible to see great results from something as simple as brushing your teeth regularly (that’s two times a day). According to Dr. Marina Gonchar, DMD, MS, a board-certified orthodontist, whitening toothpaste works in two ways—either removing surface stains mechanically (through abrasives like silica or charcoal) or whitening teeth via chemical bleaching agents. Finding the right formula comes down to your oral health, personal preference, and desired results.
So, to cover all bases, we tapped dental experts for their recommendations and tested 16 of the best whitening toothpaste products at home over four weeks. We considered efficacy (how well each whitens teeth), comfort (since sensitivity is a big topic of concern with whitening toothpaste), and taste. To evaluate the whitening process during the test, we used the VITA Bleachedguide 3D-Master, an online shade guide incorporating 29 shade levels used by the American Dental Association (ADA). Get a brighter, whiter smile these top-rated whitening toothpastes.
Top Picks
Sensodyne Pronamel Gentle Whitening Toothpaste at Amazon$2$2
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Opalescence Whitening Toothpaste for Sensitive Teeth at Amazon$15
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Colgate Optic White Advanced Teeth Whitening Toothpaste at Amazon$15$13
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Crest Pro-Health Advanced Gum Restore Whitening Toothpaste at Target$9
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Colgate Baking Soda and Peroxide Whitening Bubbles Toothpaste at Walmart
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Sensodyne Extra Whitening Toothpaste at Walmart$9$5
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Best Overall
Sensodyne Pronamel Gentle Whitening Toothpaste
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Removes stains
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Prevents cavities
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Decreases sensitivity
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Strong taste
Key Ingredients: Potassium nitrate, sodium fluoride, hydrated silica | Size: 4 oz
The Pronamel Gentle Whitening Toothpaste from Sensodyne not only performed well during our test but New York-based dentist and dental professor Dr. Carla Tornatore, DDS, recommends it. The unique formula removes stains, prevents cavities, and decreases sensitivity at the same time. “It’s important for whitening toothpaste to be gentle on enamel (the thin outer layer of a tooth); this toothpaste actually helps strengthen enamel, improving the overall health of your teeth in addition to brightening your smile,” she explains. That’s a win-win-win in our book.
During testing, we noticed that the toothpaste brightened teeth, yet it didn’t produce permanent whitening results. However, that’s to be expected since toothpaste is only on the teeth for a short period. We never experienced any stinging, burning, or discomfort while using the product. The only thing we didn’t love was the taste. It wasn’t horrible, per se; it’s just potent. It does leave breath nice and minty, but reminds us more of the toothpaste you get at a dentist’s office.
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RJ, tester: “It didn’t dramatically whiten my teeth, but it did a little bit, so it’s a good option for people with sensitive teeth who want a little whitening without any pain whatsoever.”
Best for Sensitive Teeth
Opalescence Whitening Toothpaste for Sensitive Teeth
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Good choice for those with teeth sensitivity
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Swiftly gets rid of stains
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Noticeably whiter and brighter smile
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Doesn’t provide better results after initial whitening
Key Ingredients: Sodium fluoride, potassium nitrate, hydrated silica | Size: 4.7 oz
This toothpaste from Opalescence is a stain buster but still gentle on enamel; it’s no wonder that Dr. Tornatore and Dr. Gonchar recommend it. “This formula in particular is a great option for those who have experienced tooth sensitivity while whitening. It contains silica, an abrasive that removes external stains, along with potassium nitrate, which is an excellent desensitizer,” says Dr. Gonchar. “Plus, the addition of sodium fluoride helps maintain the strength of the enamel.” Dr. Tornatore agrees, adding that it does a really good job removing surface stains and maintaining whiteness after an in-office bleaching treatment.
During testing, it was effective within the first few days of use, with teeth appearing two shades brighter than before. While we love how quickly it works, the results stay stagnant after the initial whitening.
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Clare, tester: “The Opalescence Toothpaste was effective after the first few days using it, as my teeth began to look brighter. The longer I used it, though, the effects became stagnant. There was no additional increase in brightness as time went on.”
Best With Hydrogen Peroxide
Colgate Optic White Advanced Teeth Whitening Toothpaste
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Hydrogen peroxide effectively whitens teeth
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Doesn’t damage enamel
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Includes desensitizing agents
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Results aren’t instant
Key Ingredients: Sodium monofluorophosphate, hydrogen peroxide, silica | Size: 3.2 oz
Many teeth-whitening toothpastes contain peroxide of some sort because it’s an effective bleaching agent. “Peroxide opens the pores of the enamel in your teeth and changes their color from the inside out, making them appear whiter,” says registered dental hygienist Monica Salerno. While that may sound a little scary, we promise you, it’s not. This toothpaste from Colgate is one that Dr. Gonchar swears by. She uses it on patients to avoid damaging the enamel that can otherwise happen with grittier formulas. She says it’s even a great pick for those looking to avoid discomfort since it includes desensitizing agents—just don’t use it for more than a few weeks at a time, as sensitivity can develop.
Dentist Dr. Edmond R. Hewlett, DDS, explains that the length of contact with the teeth matters most when using peroxide. He recommends brushing for two minutes, twice a day. Following his instructions, it took about two weeks to really see a difference. Whitening aside, we enjoyed the minty flavor while testing and appreciated that it wiped away even the most garlicky of meals.
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Cecily, tester: “This toothpaste feels nice and fresh in the mouth, and I definitely feel cleaner for a while after using it. I have moderately sensitive teeth, and I didn’t notice any issues with hot or cold things while I was using it.”
Best for Gum Health
Crest Pro-Health Advanced Gum Restore Whitening Toothpaste
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Great for sensitive gums
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No grittiness
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Lovely mint flavor
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Results aren’t drastic
Key Ingredients: Sodium fluoride, hydrated silica | Size: 4.8 oz
People with sensitive gums are often hesitant to try a whitening toothpaste since most formulas have a reputation for being irritating. But the Crest Pro-Health Advanced Gum Restore Whitening Toothpaste is different—it’s easy on sensitive gums. We love that it leaves the teeth and mouth clean and refreshed, sans itching and burning. The formula has no grittiness (another win for sensitive mouths) and it foams slightly upon contact with water, making your mouth feel extra clean. Best of all, it’s ADA-accepted and contains sodium fluoride (an ingredient that prevents tooth decay), which Dr. Tornatore says is key when picking a formula that whitens and protects teeth.
There’s just a hint of mint flavoring, which is great for those who aren’t crazy about an overpowering taste. Instead, it just leaves behind a fresh finish. Our results weren’t super drastic, but with daily use, it made a difference in the appearance of dark beverage-induced surface stains.
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Jessica, tester: “It was very comfortable to use. I have very sensitive teeth and gum recession, so I often opt for toothpaste for sensitive teeth. This one is not labeled as for sensitive teeth, but it didn’t cause any pain or irritation.”
Best With Baking Soda
Colgate Baking Soda and Peroxide Whitening Bubbles Toothpaste
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Baking soda removes surface stains
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Prevents plaque buildup
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Comfortable on teeth and gums
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Might not be suitable for those with super sensitive teeth
Key Ingredients: Sodium fluoride, potassium nitrate, baking soda, peroxide, hydrated silica | Size: 6 oz
Boosted by baking soda and peroxide, this toothpaste promises to lift surface stains and help maintain a brighter smile. Baking soda is a mild abrasive, so it can remove stains from the surface of your teeth. It’s alkaline and salty, which is especially useful for lifting stains from food and drinks like coffee, tea, and red wine, says Dr. Tornatore.
With all that scrubbing power, we were surprised to find the peroxide and baking soda combination feels comfortable on teeth and gums, imparting a subtle minty feeling that doesn’t burn or tingle. It’s important to note, however, that these ingredients might cause a reaction for ultrasensitive teeth or gums.
Elie, tester: “Over time, this toothpaste was effective in whitening my teeth. Don’t expect to see results after one or even two uses, but after weeks of twice-daily use, I definitely see a difference.”
Best for Maintaining Whitening
Sensodyne Extra Whitening Toothpaste
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Maintains white teeth
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Removes surface stains
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Not too harsh on enamel
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Noticeable results may take time
Key Ingredients: Potassium nitrate, sodium fluoride, hydrated silica | Size: 4 oz
The Extra Whitening Sensitive Teeth Whitening Toothpaste from Sensodyne is a favorite of Dr. Rhonda Kalasho, DDS. “I recommend Sensodyne because it utilizes pentasodium triphosphate, an ingredient that removes surface stains without being too abrasive on enamel,” she explains. “It’s perfect for maintaining whitened teeth at home—just brush two to three times daily with this toothpaste and floss.”
You shouldn’t expect pearly white teeth overnight (toothpaste can’t do that, given it’s only on the teeth for a short amount of time), but every little bit counts, especially when mitigating the effects of regular dark beverages.
What to Look for in a Whitening Toothpaste
- Method of Whitening: The most important criterion to consider is how the toothpaste actually whitens your teeth. Most formulas rely on one of two options: chemical and abrasive actions. Some call on hydrogen peroxide or other chemical ingredients for chemical whitening—aka bleaching the teeth. Others work via abrasive action (think physical exfoliation) through grittier ingredients like hydrated silica to physically scrub stains off the surface of the teeth.
- Cavity Prevention: Aside from whitening and stain-removing ingredients, there are other ingredients to look for in your toothpaste that will help prevent tooth decay and keep your mouth healthier overall. Dr. Tornatore says anything with fluoride is a great pick. Dr. Gonchar and Dr. Kalasho agree, sharing any variation of fluoride works, like sodium fluoride.
- Size: The product’s size also matters, especially since toothpaste is something you ideally use twice a day. To get your money’s worth, look for a product that comes in a larger tube. For traveling, a smaller toothpaste (under 3.4 ounces) will suit you best, especially if you like to stick with carry-on luggage.
- SLS: Just like some people try to avoid sulfates in shampoos, others avoid sodium lauryl sulfate in their toothpaste. If you’ve ever noticed irritation or canker sores while using SLS toothpastes, you might be sensitive to the ingredient. Thankfully, more brands, like Sensodyne, are making SLS-free formulas.
How We Tested Whitening Toothpastes
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Below are the features our testers evaluated over the course of four weeks to determine our top picks.
- Effectiveness: Since we tested whitening toothpastes, we wanted to see how effective they are at whitening the teeth. We asked our testers to pay attention to previous tooth and surface stains and to see if there was a difference in the brightness of their smile using the VITA Bleachedguide 3D-MASTER.
- Comfort: Comfort is another major factor our testers took into consideration when testing whitening toothpastes, because, traditionally, “whitening” products can lead to increased sensitivity. We had our testers note whether the formula was comfortable on their teeth and gums, as well as any sensitivity experiences.
- Taste: Most of us brush our teeth twice a day, so using a product that actually tastes good was of significant importance for this study. Our testers were asked to pay attention not only to the taste, but also to the aftertaste, if their mouth tingled or burned, and more.
Meet Our Experts
In addition to our research and testing, Byrdie also consulted with the following experts to learn more about what to keep in mind when shopping for a whitening toothpaste:
- Dr. Marina Gonchar, DMD, MS, is a board-certified orthodontist at Skin to Smile in Morristown, New Jersey.
- Dr. Carla Tornatore, DDS, is a pediatric dentist and Assistant Professor of Dentistry at Touro College of Dental Medicine.
- Monica Salerno is an oral care expert, dental hygienist, and spokesperson. She has a Bachelor of Applied Science (B.A.Sc) in Dental Hygiene/Hygienist from St. Petersburg College in Florida.
- Dr. Edmond R. Hewlett, DDS, is a board-certified dentist based in California. He is a professor at the UCLA School of Dentistry.
- Dr. Rhonda Kalasho, DDS, is a Doctor of Dentistry based in Beverly Hills, California. She is the CEO of TruGlo Modern Dental, where she practices a range of cosmetic, pediatric, emergency, and general dentistry. She is a graduate of UCLA School of Dentistry and completed a residency in hospital dentistry at UCSD/VA San Diego.
Why Trust Byrdie
Caitlyn Martyn is a former associate editor at Byrdie, where she covered all things beauty. An avid product tester, Martyn likes to try the latest and greatest in makeup, skincare, and oral care to let readers know what’s worth it and what’s not. She interviewed several dental experts for this story, carefully considering each of their recommendations. She then referred back to the insights our real-life testers recorded and landed on these picks.
Ally Hirschlag is the former associate editorial director at Byrdie with an oral surgeon father who insisted she take excellent care of her teeth. She’s familiar with most of the whitening toothpastes on this list and feels confident recommending them.
Taylor Augustin Littlejohn
Source URL: https://www.byrdie.com/best-whitening-toothpastes-4582717
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