The 14 Best Curly Hair Products for Bouncy, Defined Curls, Tested & Reviewed

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The 14 Best Curly Hair Products for Bouncy, Defined Curls, Tested & Reviewed

From leave-in creams to lightweight gels.

In This Article

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In This Article

  • Top Picks
  • Reviews
  • What to Look For
  • Frequently Asked Questions
  • Meet Our Experts
  • Why Trust Byrdie
Photos of a person's face and hair before and after using Briogeo Curl Charisma Rice Amino + Avocado Leave-in Defining CrèmePhotos of a person's face and hair before and after using Briogeo Curl Charisma Rice Amino + Avocado Leave-in Defining Crème

Byrdie

While the “I woke up like this” look has never been cooler, those of us with curly or wavy hair know that it’s not as effortless as it sounds. While genetics determine curl formation, the key to shiny, bouncy, static-free tresses is finding products specifically formulated to provide hydration and create definition.

We’ve scoured the beauty aisle to find the highest-rated curl products—from styling creams to smoothing oils and leave-in conditioners—for every curl type, hair concern, and budget. Most of our picks were rated by Byrdie testers, who used them at home to see how well they lived up to their claims. We then combined our intel with industry expertise and advice from expert stylists Leigh Hardges and Larry King. The result: A treasure trove of hero products to guide you on your curl journey, no matter where you are on your path to hair goals.

Top Picks

Best Overall:

Briogeo Curl Charisma at Amazon$12

Jump to Review

Best Budget:
SALE

SheaMoisture Curl & Style Milk at Amazon$11$7

Jump to Review

Best Shampoo:

Kérastase Curl Manifesto Shampoo at Amazon$46

Jump to Review

Best Gel:

Olaplex No.10 Hair Gel at Sephora$30

Jump to Review

Best Gel, Runner-Up:

Alodia Haircare Moisturize & Define Curling Cream Gel at Amazon$31

Jump to Review

Best Cream:

Bumble & Bumble Curl Defining Cream at Amazon$16

Jump to Review

Best for Fine Hair:

Moroccanoil Curl Defining Cream at Amazon$36

Jump to Review

Best Diffuser:

DevaCurl DevaDryer and DevaFuser at Amazon$150

Jump to Review

Best Detangler:

Kinky Curly Knot Today Detangler at Amazon$33

Jump to Review

Best Relaxing Balm:

Phyto Botanical Hair Relaxing Balm at Amazon$30

Jump to Review

Choosing the Right Products for Your Curls

Curly hair comes in many forms but is often categorized into three main types: wavy, curly, and coily, with subcategories representing the tightness of the curls. Knowing your specific curl pattern is the first step in finding the products that help you have more good hair days.

Wavy Hair: For loose curls and waves, reach for lightweight products like mousse, leave-in conditioners, and styling milks, which add definition without weighing down your hair. A texturizing spray with natural ingredients, such as sea salt, can boost volume and create a coveted beachy look, all while keeping your hair hydrated.

Curls & Coils: Tighter curls and coils crave moisture-rich products like deep conditioners and rich styling creams. Look for ingredients like shea butter, coconut oil, and hyaluronic acid—these hydration heroes help lock in moisture and prevent frizz. Lightweight gels can also be your friend, providing strong hold and definition for your dense curls and coils without feeling crunchy or stiff.


Best Overall

Briogeo Curl Charisma

Briogeo Curl Charisma Rice Amino + Avocado Leave-in Defining CrèmeBriogeo Curl Charisma Rice Amino + Avocado Leave-in Defining Crème
Credit: Briogeo

$12

$12 at Amazon$24 at Sephora$24 at Ulta

What We Like
  • Moisturizing

  • Helps define curls

  • Long-lasting results

  • Natural formula

  • No flaking

What to Consider
  • Bottle could be larger for the price

Hair Type: Wavy, curly, coily| Size: 6 oz | Cruelty-Free: Yes

Coming in at the top of our list is this leave-in cream from Briogeo, which works double duty to both define and humidity-proof your curls. The formula is infused with rice amino acids and avocado oil to help your hair retain moisture and reduce static, and the creamy texture is lightweight and doesn’t ever flake or feel sticky. Also nice? This cream is made with 96% naturally-derived ingredients and contains no dyes or silicones, so it’s safe to use on all hair types.

Bianca, tester with 4C hair: “My curls were not only soft to the touch but defined, and the moisture lasted all week.”


Best Budget

SheaMoisture Curl & Style Milk

SheaMoisture Coconut & Hibiscus Curl & Style MilkSheaMoisture Coconut & Hibiscus Curl & Style Milk
Credit: Ulta

$11

$7 at Amazon$13 at Ulta$9 at Target

What We Like
  • Affordable price

  • Sustainably produced formula with ethically-traded ingredients

  • Detangles

  • Strengthens

What to Consider
  • Hard to get product out of bottle

Hair Type: Curly, coily| Size: 8 oz | Cruelty-Free: Yes

Coconut oil is this leave-in conditioner’s secret ingredient, working to detangle and hydrate. Ideal for letting your hair air dry, it’s a major time saver. Curls are left soft and swingy, protected from static and humidity. The natural formula includes ethically-traded ingredients that are also sustainably produced.

Olivia Hancock, senior beauty editor: “This is a tried and true styling product that never disappoints me. Creamy styling milks always leave my curls ultra-hydrated and defined. And this one does just that.”


Best Shampoo

Kérastase Curl Manifesto Shampoo

Kérastase Curl Manifesto ShampooKérastase Curl Manifesto Shampoo
Credit: Sephora
$46 at Amazon$46 at SephoraView on Kerastase-usa.com
What We Like
  • Gentle and effective shampoo formula

  • Nice scent

  • Sulfate-free

What to Consider
  • Has a strong fragrance

Hair Type: Curly | Size: 8.5 oz | Cruelty-Free: Yes

This shampoo formula checks all of the curly hair shampoo boxes. It’s sulfate-free, first and foremost, so you don’t have to worry about it stripping away your natural moisture. The creamy formula cleanses super gently, and it contains hydrating ingredients (manuka honey and ceramides) to keep your curls in tip-top shape. Plus, it’s a good option for wavy, curly, or very curly hair.


Best Gel

Olaplex No.10 Hair Gel

Olaplex No.10 Curl Defining Frizz Reducing Hair GelOlaplex No.10 Curl Defining Frizz Reducing Hair Gel
Credit: Sephora
$30 at Sephora$30 at Ulta$30 at Jcpenney.com
What We Like
  • Gel locks curls in place

  • Enhances curl shape

  • Not too crunchy or stiff

What to Consider
  • Not very hydrating

Hair Type: Wavy, curly, coily | Size: 6.7 oz | Cruelty-Free: Yes

A hair gel is great for reducing frizz and creating hold and definition for your curls that lasts all day. We like this pick from Olaplex, as it has a lightweight, easy to use formula that doesn’t weigh curls down. A little goes a long way, which means the bottle will last you for a while, and it can be used on wavy, curly and coily hair.

Chelsea, tester with fine and wavy hair: “This gel keeps my style in place throughout the day, and it did help with frizz somewhat, but not entirely. I love what this gel did for my waves—it gave them beautiful bounce and more form.”


Best Gel, Runner-Up

Alodia Haircare Moisturize & Define Curling Cream Gel

Alodia Haircare Moisturize & Define Curling Cream GelAlodia Haircare Moisturize & Define Curling Cream Gel
Credit: Amazon
$31 at AmazonView on Alodiahaircare.com
What We Like
  • Hydrating gel formula

  • Nonsticky

  • Naturally-derived fragrance

What to Consider
  • May not combine well with other hair products

Hair Type: Curly | Size: 8 oz | Cruelty-Free: No

A gel that defines your curls without leaving them dry and flaky? Yes, please! This hydrating cream-gel hybrid adds shine, moisture, and hold without any of the stickiness or stiffness associated with gels. It’s great when you want to wash-and-go or for styles such as buns and ponies. It works equally well on wavy, curly, and coily textures.


Best Cream

Bumble & Bumble Curl Defining Cream

Bumble & Bumble Curl Defining CreamBumble & Bumble Curl Defining Cream
Credit: Amazon

$16

$16 at Amazon$37 at Sephora$37 at Ulta

What We Like
  • Cream hydrates and defines curls

  • Nourishes dry hair

  • Lightweight formula won’t weigh down hair

What to Consider
  • Can feel crunchy if too much product is used

Hair Type: Wavy, curly, coily | Size: 8.5 oz | Cruelty-Free: Yes

Bumble & Bumble makes one of the best curl creams available, hands down. It’s nourishing and hydrating—great for dry, parched curls—and it gives curls lots of bounce and definition. It doesn’t feel heavy or weigh down hair, which we love, and hair felt soft to the touch after using. One thing to note: some reviewers say the curl cream can feel crunchy if too much product is used, so start with just a little and work your way up.

A person before and after applying a line of Bumble & Bumble Curl Defining Cream from their hand to their hairA person before and after applying a line of Bumble & Bumble Curl Defining Cream from their hand to their hair

Byrdie

Irianna, tester with type 3B hair: “This curl cream defines my curls and makes them bouncier while also feeling very moisturized.”


Best for Fine Hair

Moroccanoil Curl Defining Cream

Moroccanoil Curl Defining CreamMoroccanoil Curl Defining Cream
Credit: Amazon

$36

$35 at Amazon$36 at Sephora$36 at Dermstore

What We Like
  • Lightweight formula doesn’t weigh down fine hair

  • Helps define curls

  • Restores hair elasticity

  • Reduces static

What to Consider
  • Minimal slip

Hair Type: All| Size: 2.5, 8.5 oz | Cruelty-Free: Yes

Having fine hair and curls can be ​tough since many defining creams can weigh them down—but not this gem from Moroccanoil. The featherweight formula is infused with argan oil to calm static and refine ringlets, all without ever feeling greasy or sticky. It works its magic to bring on the bounce for all curl types, from waves to tight coils. Plus, it restores elasticity, making hair more manageable.

Bianca, tester with 4C hair: “I think for those with wavy to loose curly hair types, this product is worth a try.”


Best Diffuser

DevaCurl DevaDryer and DevaFuser

DevaCurl DevaDryer and DevaFuser For All Curl KindDevaCurl DevaDryer and DevaFuser For All Curl Kind
Credit: Walmart
$150 at AmazonView on AmazonView on Devacurl.com
What We Like
  • Helps define curls

  • Reduces static

  • Fits most commercial hair dryers

What to Consider
  • Bulky design can make it difficult to use

Hair Type: Wavy, curly, coily

When you have curly hair, you may find that the hair dryer can be your enemy. For instance, if you apply too much heat, you could contribute to a damaged, staticky result. But now there’s an entire industry around maintaining healthy curls, resulting in products like this diffuser. It attaches to the end of your hairdryer (try ionic dryers to cut drying time in half) and coaxes stunning ringlets out of hair.

Bianca, tester with 4C hair: “As someone who has a difficult time keeping my hands off my head as I dry my curls in an attempt to get to my roots, I love this design.”


Best Detangler

Kinky Curly Knot Today Detangler

Kinky Curly Knot Today DetanglerKinky Curly Knot Today Detangler
Credit: Amazon

$33

$29 at Amazon$17 at Target$18 at Walgreens

What We Like
  • Gently detangles

  • Doubles as a leave-in or rinse-out product

  • Has great slip

What to Consider
  • Doesn’t offer much hold

Hair Type: Wavy, curly, coily| Size: 8 oz | Cruelty-Free: Yes

Say goodbye to knots that lead to breakage and grow your hair longer and stronger with this herbal conditioner, which is formulated with organic ingredients like slippery elm, marshmallow root, lemongrass, and mango fruit extract. The name says it all: Those with kinky curly hair know that wash day can be a time-consuming task, but the slip in this moisturizing product makes detangling a breeze by smoothing the cuticle and removing knots. Use it as a traditional rinse-out conditioner for those with waves and loose curls, or try it as a leave-in for those with tighter textures.


Best Relaxing Balm

Phyto Botanical Hair Relaxing Balm

Phyto Phytodéfrisant Botanical Hair Relaxing BalmPhyto Phytodéfrisant Botanical Hair Relaxing Balm
Credit: Amazon

$30

$29 at AmazonView on WalmartView on Ecosmetics.com

What We Like
  • Loosens and elongates curls

  • Moisturizing

  • Lightweight

  • Reduces static

What to Consider
  • Doesn’t add volume or lift

Hair Type: All| Size: 4.4 oz | Cruelty-Free: No

Another great way to tame coarse, flyaway hair is to use a relaxing balm. This one by Phyto helps to loosen the curls so they start to straighten, but not so much so that you lose texture or volume. You’ll love the lightweight consistency that won’t leave your hair feeling greasy.


Best Co-Wash

Kristin Ess Frizz Management Cleansing Co-Wash

Kristin Ess Frizz Management Cleansing Co-WashKristin Ess Frizz Management Cleansing Co-Wash
Credit: Amazon

$12

$10 at AmazonView on UltaView on Walmart

What We Like
  • Gently cleanses hair

  • Multitasking formula

  • Doesn’t strip hair

  • Affordable

What to Consider
  • May leave hair looking a bit greasy

Hair Type: All | Size: 8.45 oz | Cruelty-Free: Yes 

Celebrity hairstylist Kristin Ess (known for her work with Lauren Conrad, Lucy Hale, and more) has a line of affordable, high-quality hair products that we recommend giving a try, and this co-wash is at the top of the list. Rather than using traditional shampoo, this hydrating formula cleanses, detangles, and softens—all without stripping curls of their natural moisture. (Oh, and it’s choice for combating static, too.) And while it’s ideal for those with curly hair, this is a great option for anyone whose hair is on the drier side.


Best Deep Conditioner

Bounce Curl Ayurvedic Deep Conditioner

Bounce Curl Ayurvedic Deep ConditionerBounce Curl Ayurvedic Deep Conditioner
Credit: Bounce
$42 at AmazonView on Bouncecurl.com
What We Like
  • Deeply conditions and nourishes curls

  • Natural formula

  • Lightweight

What to Consider
  • Can cause buildup if used too often

  • Peach scent may be too strong for some

Hair Type: Curly | Size: 8 oz | Cruelty-Free: Yes 

Give your hair some extra love with this deep conditioning treatment, which boasts a clean formula filled with natural and plant-based ingredients. The stars of the show are oils (sunflower seed and baobab seed) that add a hefty dose of moisture but are still lightweight enough that they won’t weigh down your hair. Also nice: Leave it on for five to 10 minutes to reap those deep conditioning benefits. If you’re in a rush, you can also use it as a traditional conditioner. Bonus points for the light, peach scent, which is naturally derived.


Best Leave-In Conditioner

Pattern Leave-In Conditioner

Pattern Leave-In ConditionerPattern Leave-In Conditioner
Credit: Sephora

$12

$10 at Amazon$49 at Sephora$29 at Ulta

What We Like
  • Keeps curls moisturized all day

  • Multi-tasking formula

  • Nice scent

What to Consider
  • Thick consistency may make it harder to distribute evenly

Hair Type: Curly | Size: 9.8 oz | Cruelty-Free: Yes 

Actress Tracee Ellis Ross created Pattern specifically to fulfill the unique needs of those with curly hair. All of the products consistently pull in rave reviews, but if you’re going to try just one, make it this leave-in, a true hero SKU that gets tons of five-star reviews. It hydrates, seals in moisture, and detangles while also helping to enhance curl definition. Top tip: Apply it all over while hair is still soaking wet.

Star Donaldson, social media director (not pictured): “It softens and defines curls in just one step—pretty revolutionary for someone who typically uses a slew of other curl-defining products as well.”


Best Oil

Rizos Curls Nourish Oil

Rizos Curls Nourish Oil for Hair, Scalp & BodyRizos Curls Nourish Oil for Hair, Scalp & Body
Credit: Amazon

$23

$21 at Amazon$23 at NordstromView on Thirteenlune.com

What We Like
  • Large blend of oils that moisturize and nourish curls

  • Can be used on hair, scalp, and body

  • Lightweight formula

What to Consider
  • Small size

Curly and coily hair tend to be on the drier side, so a nourishing hair oil can be a great curly hair product to have on hand. This pick from Rizos Curls is an incredible multitasker—not only can it be used on the hair, it can also be applied to the scalp and body for head-to-toe moisture. It’s made with a wide variety of oils, like grapefruit, orange, moringa, sunflower, and castor oil. Despite its large blend of oils, however, it has a nice, lightweight texture and won’t weight hair down.

What to Look for in a Product for Curly Hair

  • Curly Hair-Specific: First and foremost, make sure you choose a product that’s specifically formulated for curly hair. It sounds obvious, but because curly hair is so different, using curl-specific products, including a hair dryer made for curly hair, if you use one, is paramount.
  • Moisturizing Ingredients: Hydrating ingredients are your curls’ best friend (think glycerin, shea butter, and natural oils). Because curly hair is naturally more prone to dryness than straight hair, the more hydration you can pack into your curly hair routine, the better. That being said, while curls do need a little extra care, they also need some downtime. “Curly hair needs lots of attention, but it also needs to just be left alone. It thrives with the least amount of styling and manipulation,” notes Hardges. In other words, style them and then leave them alone—the less you touch and mess with them, the better.
  • Ingredients to Avoid: While curly hair thrives on certain ingredients, there are a few you might want to skip or be mindful of when browsing hair products.
    • Sulfates: Cleansing agents that can strip away natural oils and leave hair prone to breakage. 
    • Alcohols: Skip products with ingredients like ethanol, propanol, or alcohol denat, which can dry out your hair.
    • Silicones: Silicones coat strands to maximize smoothness and shine, but they can build up over time, making curls appear limp. If you choose to use a product that contains silicones, opt for a dimethicone or cyclomethicone, and clarify your hair regularly to remove buildup.
    • Artificial Fragrances: Artificial scents can irritate your scalp. If you’re prone to sensitivity, consider fragrance-free products or those scented with natural essential oils.
FAQ
  • How does curly hair grow compared to straight hair?

    “The follicles on the scalp that house the strand as it grows are flat and elliptical, which causes the hair strand to curl as it grows,” explains Hardges. Further, that difference in shape is largely why curly hair needs more moisture and hydration; it makes it harder for the scalp’s naturally moisturizing oils to travel down the hair shaft. This also means it’s more susceptible to the negative effects of hard water.

  • How should you layer hair products for curly hair?

    According to King, those with curly hair should apply most products while the hair is still wet. Static begins as the hair dries, so keeping your products in the shower will give you the most defined results. Start with a curl cream, then scrunch a blob of mousse through the lengths to keep the curls defined and static-free.

  • How many products should you use on curly hair?

    Curly hair only needs a few key products to thrive; don’t overdo it, or you might weigh your natural texture down. Other than shampoo and conditioner (or co-washing or whichever method works best for you), all you need is the aforementioned curl cream and mousse, as well as a refreshing spray to keep definition and bounce between washes and hairspray to hold any styling. Any other products are up to your individual needs.

Meet Our Experts

Team Byrdie worked with experts to help inform this story:

  • Leigh Hardges is a stylist at Maxine Salon in Chicago. She has been trained in hair-cutting at Vidal Sassoon Academy and has over 15 years of professional experience.
  • Larry King is a stylist and the founder of London-based Larry King salons and Larry King Haircare.

Why Trust Byrdie

Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She considered dozens of products for this roundup, researched peer-reviewed journals, and consulted our testing insights. Our product testers tried some of the top-rated products for weeks at a time, taking note of how well they delivered results, particularly hydrate and create curl definition, as well as any extra product features.

Updated by
Jill DiDonato
Article Sources
Byrdie takes every opportunity to use high-quality sources, including peer-reviewed studies, to support the facts within our articles. Read our editorial guidelines to learn more about how we keep our content accurate, reliable and trustworthy.
  1. Gavazzoni Dias MF. Hair cosmetics: An overview. Int J Trichol. 2015;7(1):2. doi: 10.4103/0974-7753.153450

  2. Gavazzoni Dias MF. Hair cosmetics: An overview. Int J Trichol. 2015;7(1):2. doi: 10.4103/0974-7753.153450

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Source URL: https://www.byrdie.com/best-hair-products-for-curly-hair-4584581


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