We always love a deal, but now, more than ever, we appreciate the power of a bang-for-your buck product. Which is why we made it our mission to find the best beauty has to offer for under $35—anything to leave a little room in the budget for another iced coffee. From a Billie Eilish–approved lip stain to a luxe vanilla scent, keep scrolling for the full list of our best under-$35 beauty products of 2025.

Best Hydrating Skincare Product With SPF

Olay Super Cream

“I’m a huge fan of Olay’s Super Serum, so when the brand dropped the Super Cream, my expectations were high. And I’m happy to report that they were met: Packed with many of the same glow-inducing ingredients as the Super Serum—including niacinamide, collagen peptide, and vitamins C and E—this lightweight cream leaves me looking dewy and fresh. Plus, the addition of SPF 30 ensures that all the hard work I’m doing to achieve a more even skin tone doesn’t go to waste.” — Eden Stuart, editor

Best Hydrating Skincare Product

Prequel Half & Half Fluid Moisturizer

“Over the past year, I have been on a mission to find the ultimate eczema-friendly skincare routine. I tested dozens of toners, serums, moisturizers, and balms, all promising to calm my irritated complexion. The Prequel Half & Half Fluid Moisturizer was one of my favorite discoveries. As the name alludes, the liquid emulsion highlights two all-star skin-barrier ingredients, peptides and ceramides. While this can replace a moisturizer in your routine, I use it to prep my skin before I layer on traditional creams. I notice my products absorbing better into my skin, and I feel plump and dewy throughout the day. I have never used a product quite like this one, in texture or formulation, and it is by far one of the most innovative launches I’ve seen in 2025.” — Adelaide Giesey, editor

Best Makeup-Removing Product

Dieux Ethereal Cleansing Oil

“Removing makeup is an exhausting process in and of itself, but this cleansing oil pares it down to a dreamy, mess-free ritual. In a matter of seconds, this buttery-soft oil cleanser removes makeup and emulsifies into a satisfyingly milky texture—bypassing the stress and the mess I usually associate with makeup removal. The cutesy butter-yellow packaging couldn’t be more on point because, with how this cleanser truly melts the most stubborn makeup away, I can’t believe it’s not butter.” — Derek Deng, associate content editor

Best Retinol

Shani Darden Retinol Reform

“As one of Hollywood’s most coveted estheticians, Shani Darden has always been on the pulse of the industry. Known for her results-driven approach to skincare, Darden’s skincare line is full of breakthrough formulas that quickly become hero SKUs. But one product sits in a league of its own—the Retinol Reform Serum. In an era where many brands were taking the stance of ‘the harsher the better,’ Darden flipped the script. Using encapsulated retinol and lactic acid, Retinol Reform is a gentle yet effective formula that addresses the usual suspects of aging (hi, fine lines and wrinkles) without causing irritation. As one of the first retinols created specifically with sensitive skin in mind, there is a reason this product continues to get praise.” — Adelaide Giesey, editor

Best Curl-Enhancing Product

Lush Super Milk Conditioning Hair Primer

“Add my voice to the chorus of those singing the praises of Lush’s Super Milk. The formula—which includes almond, coconut, and oat milks along with lemon juice and virgin olive oil—sounds like it should be on a breakfast menu. Which is fitting, because every time I use this leave-in conditioner, my coils look and smell juicy and hydrated. I spritz this on after I’ve washed out my conditioner and before and after I use a microfiber towel to dry my hair, and I consistently love the results. This is one social media fave that I’m pleased to report completely lives up to the hype.” — Eden Stuart, editor

Best Skincare Mask

Medicube Salmon PDRN Pink Collagen Jelly Gel Mask

“This mask leaves my skin deeply hydrated and feeling rejuvenated. It’s infused with salmon-derived PDRN (polydeoxyribonucleotide) and hydrolyzed collagen and it enhances skin elasticity, smooths fine lines, and imparts a radiant glow. The mask’s unique color-changing gel transforms from pink to transparent, signaling optimal absorption. Additional ingredients like niacinamide, peptides, and panthenol soothe and brighten the skin, making it suitable for sensitive types.” — Zola Ganzorigt, celebrity nail artist 

Best Anti-Aging Product

Naturium Multi-Peptide Advanced Serum

“I’m a believer in the peptide movement, but so few products exist at an affordable price point. (Until this Naturium formula, that is.) It’s packed with a potent blend of peptides to help with skin firmness, and I find that it’s absolutely comparable to some of the pricier peptide serums on the market. There’s no reason to spend $100+ when this lovely, wearable, and efficacious formula exists.” — Holly Rhue, editorial director

Best Exfoliating Product

Bubble Moon Walk Gentle Exfoliating Serum

“My skin is sensitive and can be quite reactive, so when I choose an exfoliating product, I need it to be gentle. This serum works wonders for my consistent nose and chin congestion, as well as my lingering hyperpigmentation (sun damage and breakout marks, a truly frustrating duo). It’s a beautiful blend of aqualane, lactic acid, glycerin, and turmeric to offer up the exfoliation I need with none of the irritation.” — Hallie Gould, editor in chief

Best Hair Brush

FHI Heat Unbrush

“TikTok convinced me to try the FHI Heat Unbrush, and my curls are thankful I did. The brush is beloved within the online beauty community for its design—it’s made with flexible, anti-static bristles. Specifically, the brush features 58 long bristles for detangling and 47 mini bristles to smooth the hair. I always use a detangling brush on washday, and the Unbrush immediately impressed me with how easily it could work through knots without intensely tugging on my hair or ripping it out. The TikTok reviews weren’t lying: This detangling brush is a must-try if you have curly or coily hair.” — Olivia Hancock, senior beauty editor

Best Foundation

Versed Skin Solution Multi-Serum Skin Tint SPF 40

“To me, a great skin tint is lightweight, offers buildable coverage, and contains SPF. Versed Skin Solution Multi-Serum Skin Tint Foundation does all three and more. What makes this formula extra special is that it features mineral-based SPF, but you’d never be able to tell because it melts into the skin seamlessly and doesn’t leave a white cast. Formulated with hyaluronic acid and kakadu plum extract, my skin looks brighter and fresher than ever.” — Jasmine Phillips, social media editor

Best Lip Product

Sacheu Peel Off Lip Liner Stay-N

“This is famously part of Billie Eilish’s tour makeup routine, and I’m happy to report that it’s as long-lasting as it claims. I first tried it for an indulgent night of beauty revelry before putting it to a full 12-hour test, and after letting the film set for the recommended 10 to 20 minutes, I got a pigmented yet wearable liner stain that required absolutely no touch-ups, even when my other products wore off. If you’re willing to be patient with the application, this accessible product is truly revolutionary for crafting a lip combo that stays just how you want it all day.” — Ali Webb, associate style editor

Best Eyeliner

Maybelline Tattoo Studio Dip-Ink Liquid Eyeliner

“Depending on your age, this product will instantly take you back to pacing the drugstore aisles as a pre-teen. From ages 15 to 19, I wore a jet-black winged liner daily, and this was my go-to product. The soft tip glides smoothly across your lash line, making it ideal for beginners, while the fine tip still offers a precise application for pros. After the initial dry-down, the formula won’t budge for up to 36 hours—and yes, it’s sweatproof. To this day, I find myself coming back to this classic when I’m creating more dramatic looks or covering up the base of fake lashes. There is something to be said about a product that follows you through multiple stages of life!” — Adelaide Giesey, editor

Best Blush

Tower 28 BeachPlease Cream Blush

“Cream blush can be intimidating, but this one is as approachable as it gets. With a buildable, long-wear finish, this cream blush has captured the hearts of makeup artists and Sephora tweens alike for good reason. As someone with neutral and cool undertones, I’m thoroughly impressed by its shade range, which works across a wide variety of undertones and skin tones. It blends out like a dream—I think of it as a diffused wash of watercolor on the cheeks—and doubles beautifully as a lip color. I couldn’t ask for more.” — Derek Deng, associate content editor

Best Fragrance

Phlur Vanilla Smoke Body Mist

“Amid the hair and body mist resurgence and the year of gourmand fragrances, this untraditional take on the classic vanilla scent stood out to me. Rather than your typical inviting, sweet aroma, Phlur Vanilla Smoke is the moody older sister. Base notes of incense and amber create a rich, heavy core. Mix in cashmere vanilla, bergamot, and birch, and you have a smoky, mysterious twist on the tried-and-true scent. Tip: The mist sits lightly on the skin, making it the perfect product for layering.” — Adelaide Giesey, editor

Best Concealer

Tarte Shape Tape Blur Concealer Stick

“I’ve fallen in love with almost every iteration of Tarte’s iconic Shape Tape family, but the Blur Concealer Stick officially takes the cake for me. The stick format makes application incredibly precise and mess-free. It effortlessly blurs imperfections and dark circles, providing impressive coverage without ever feeling heavy (or creasing). Paired with the brand’s Concealer Paw Brush, my under eyes have never looked brighter or smoother.” — Holly Rhue, editorial director