From Mini Shorts to Cowboy Boots, I Found the Coolest Fashion Launches to Shop This July

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From Mini Shorts to Cowboy Boots, I Found the Coolest Fashion Launches to Shop This July

Beat the heat.

two models wearing halter tops and holding handstwo models wearing halter tops and holding hands

Campbell and Kramer

In the sweltering heat, it can be challenging to make a statement with your style. But this July, fashion brands are proving that you can dress for the weather and your taste. The latest batch of attention-grabbing accessories and breezy silhouettes make summer dressing easy.

If your wardrobe could use a seasonal refresh, check out these fashion launches from fan-favorite brands like KHY, Reformation, and more.

KHY x Poster Girl Latex Plunge Tank

KHY x Poster Girl Latex Plunge TankKHY x Poster Girl Latex Plunge Tank

KHY x Poster Girl

$182 at Khy.com

KHY and Poster Girl’s customer-favorite collab is back with a new limited-edition colorway: silver. The latex styles are formfitting, made to contour every curve. Just remember to use silicone-based lube (yes, really) to make the fabric really shine before a night out.

Miron Crosby Molly Metallic Champagne

Miron Crosby Molly Metallic ChampagneMiron Crosby Molly Metallic Champagne

Miron Crosby

$1,195 at Mironcrosby.com

Miron Crosby’s Molly Metallic Champagne style adds some glamour to the classic cowboy boot look. These leather boots channel the trending rodeo vibe, just shinier. Plus, with the pull holes, it’s easy to throw these shoes on whenever you want to elevate your footwear.

Reformation Sara Linen Dress

Reformation Sara Linen DressReformation Sara Linen Dress

Reformation

$278 at Reformation

Reformation teamed up with Sara Walker, aka @StyledSara, for a collab worthy of your Euro summer trip. The 100% linen dress comes in three colorways—Nectarine, Parmesan, and Stampede (zebra print)—and is the perfect staple piece. The silhouette is breezy and easy to throw on for any plans you’ve got this July.

Jordan Road Rae Earrings

Jordan Road Rae EarringsJordan Road Rae Earrings

Jordan Road 

$65 at Jordanroadjewelry.com

This summer, Jordan Road dropped their Jordan Le Tropique collection, full of eyecatching pieces that will compliment any and all summer dressing. For a trend-forward choice, try the Rae Earrings. The two-toned drop earrings are an easy way to start wearing mixed metals, and spice up your go-to white tank.

 Guzema Fine Jewelry Celestial Blue Ring

Guzema Fine Jewelry Celestial Blue RingGuzema Fine Jewelry Celestial Blue Ring

 Guzema Fine Jewelry

$1,050 at Guzema.com

Bring some color to your jewelry box with Guzema Fine Jewelry’s celestial blue collection. Each 18K gold piece highlights the vibrance of the aquamarine gemstones. Whether you are hoping to invest in a new ring or pair of earrings, this collection has plenty of options that add an elegant pop of color.

Kat the Label Isla Slip

Kat the Label Isla SlipKat the Label Isla Slip

Kat the Label

$120 at Katthelabel.com

Kat the Label’s new drop—the Mirage collection—is all about the romance. Try the Iris Slip for a dainty date night dress. Made from double-layered mesh, the design offers just enough coverage. Wear it at home or on the town whenever you want to channel your feminine side

With Jéan Dottie Top

With Jéan Dottie TopWith Jéan Dottie Top

With Jéan

$154 at Withjean.com

Polka dots are trending this summer, and With Jéan’s latest collection gives new ways to embrace the look. The Dottie Top is a black-and-white halter top that has a retro kind of elegance. Pair the shirt with the brand’s Selma Shorts for a memorable, coordinated outfit that will make a splash at any summer fête.

Campbell & Kramer Cleo Hot Shorts

Campbell & Kramer micro shortsCampbell & Kramer micro shorts

Campbell & Kramer 

$100 at Campbellandkramer.com

Campbell & Kramer’s summer drop has it all: polka dot dresses, halter tops, micro shorts, and lace fabrics. The brand’s Psyche collection is essentially your one-stop shop for upgrading your wardrobe this summer. Whether you’re headed to a music festival or beach bonfire, these pieces will serve you well.

Frankies Bikinis x KHY Allure Push Up Bikini Top

Frankies Bikinis x KHY Allure Push Up Bikini TopFrankies Bikinis x KHY Allure Push Up Bikini Top

Frankies Bikinis

$140 at Frankiesbikinis.com

Kylie Jenner is the latest it-girl to team up with Frankies Bikinis, joining the ranks of Bella Hadid and Pamela Anderson. If you’re still adding to your swimsuit collection this summer, the Frankies x KHY collab has to be on your radar. The playful designs and form-fitting silhouettes are a can’t-miss. 

Tibi x Il Caroseno Luxe Shirting Classic Men’s Shirt

Tibi x Il Caroseno Luxe Shirting Classic Men's ShirtTibi x Il Caroseno Luxe Shirting Classic Men's Shirt

Tibi x Il Caroseno

$435 at Tibi.com

A high-quality basic that will last forever is hard to find, but Tibi’s collaboration with Il Caroseno has them in bulk. They’re a bit of a splurge, but the craftsmanship is undeniable. Try out their 100% cotton men’s shirt for a classic you’ll wear on repeat.

Adanola Ultimate Capri Leggings

Adanola Ultimate Capri LeggingsAdanola Ultimate Capri Leggings

Adanola

$62 at Adanola.com

Capris are in this summer, and that applies to athleisure too. Adonala’s Ultimate Capri Leggings are a cropped version of the brand’s go-to leggings. Plus, they’re a good transitional piece to take you from summer to fall.

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Source URL: https://www.byrdie.com/july-fashion-launches-2025-11769448


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