{"id":992015,"date":"2025-12-04T12:04:42","date_gmt":"2025-12-04T09:04:42","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=992015"},"modified":"2025-12-04T12:04:42","modified_gmt":"2025-12-04T09:04:42","slug":"made-to-measure-is-the-coolest-way-to-shop-right-now","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=992015","title":{"rendered":"Made to Measure Is the Coolest Way to Shop Right Now"},"content":{"rendered":"
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When I first started planning my wedding suit, I knew I wanted something made-to-measure. It was important to me to be involved in the process \u2014 to contribute my own ideas about fit and fabric. It was also important to me that the suit fit perfectly. My initial thought was to go all-in on a Savile Row suit: to embrace tradition and lean into everything that came with the experience. The more I thought about it, though, the more I couldn\u2019t shake the stuffy, old-school connotations that came with Savile Row. I knew there were people around me who were interpreting tailoring in new and exciting ways, designers who were taking this traditional medium and stripping back the formality and ceremony.<\/p>\n

I first discovered Carter Young shortly after the brand relocated from New York City to London, bringing its \u201cNew Americana\u201d to new shores. At first, I was aware of its ready-to-wear collections, but the label has been gradually expanding its made-to-measure service, recently launching its first tuxedo collection.<\/p>\n

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Carter Young, Carter Young<\/div>\n

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\u201cWe started with a couple of weddings,\u201d explains Carter Altman, the brand\u2019s creative director and co-founder. \u201cA friend of mine couldn\u2019t find a suit he liked for his wedding, so we offered to do his suit. Then this word of mouth thing happened, firstly because people needed suits for weddings, and then it became people who just wanted suits because they wanted to feel good about themselves.\u201d As the tailoring and made-to-measure side of the business has grown, so too has the client list. Paul Mescal wore custom Carter Young to Wimbledon last year, and Charli XCX\u2019s husband George Daniel wore a bespoke double-breasted suit in Japanese twill for their Sicilian wedding.<\/p>\n

Creating a suit with Altman feels a long way from the traditional world of made-to-measure tailoring. Firstly, the Carter Young studio is on the top floor of a warehouse in East London, geographically and metaphorically on the other side of town from Savile Row. And then there\u2019s the experience itself. Conversations and fittings are relaxed \u2014 picture swatches of fabric and coffee cups spread across the large table the Carter Young team works around.\u00a0<\/p>\n

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Getty Images<\/div>\n

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\u201cThat\u2019s our version of a white-glove service,\u201d Altman says. \u201cIt\u2019s not, \u2018Come in, have a glass of whiskey, sit on our couch and I\u2019ll show you a swatch book.\u2019 I\u2019ll talk to you about what you want to look like, how you want to feel and we\u2019ll design the suit based on that. We use a vernacular language, not an antiquated tailoring language.\u201d<\/p>\n

The Carter Young approach to service is proof of a new generation of brands offering made-to-measure in an approachable, down-to-earth way. Aware of the connotations and constraints \u2014 and costs \u2014 of traditional tailoring, these brands are changing everything from the service to the silhouette of the traditional suit. Joining the ranks of Carter Young is Lea Boberg, a Danish designer currently working in London, who creates oversized suits designed for movement, and New York\u2019s St\u00f3ffa, who offer a made-to-measure service across almost all of their categories, shortening the distance between their customers and their workshops in Europe.<\/p>\n

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Boberg\u2019s tailoring began as a continuation of her master\u2019s collection, which was inspired by the way that suits crumpled, creased, and changed shape when worn on London\u2019s Underground. \u201cIt was based on the suit when it was caught in between, the journey to and from work,\u201d Boberg says.<\/p>\n

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Lea Boberg, Lea Boberg<\/div>\n

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The result is suiting designed for movement, with added space and extra pleats to keep clothes light and airy. \u201cMy customers talk about the void in between the body and the garment, which allows movement in busy everyday life,\u201d Boberg says.<\/p>\n

Whereas Carter Young and Lea Boberg both focus their made-to-measure business on tailoring, New York label St\u00f2ffa offers bespoke designs across all categories. Founders Nicholas Ragosta and Agyesh Madan both worked with conventional tailoring brands before starting St\u00f2ffa, and had their own ideas about how it could be done. \u201cWe love the old-school service of the classic tailor\u2019s shop,\u201d Ragosta says. \u201cIt just felt like it was antiquated in terms of the products they were offering.\u201d<\/p>\n

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The first made-to-measure St\u00f2ffa pieces were suede and leather jackets, both \u201cinvestment, heirloom pieces.\u201d Since then, the brand has expanded the service to include casual pants, knitwear, and, most recently, suits. It\u2019s an opportunity for Ragosta and Madan to offer their knowledge and expertise across multiple categories. \u201cIt\u2019s about personal service, getting to work with somebody on one thing at a time, having the ability to make small customizations that create a more personal product,\u201d says Ragosta.<\/p>\n

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St\u00f2ffa, St\u00f2ffa<\/div>\n

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This approach comes with its own logistical difficulties. St\u00f2ffa works with small-scale workshops and artisans in Europe for its products and has developed its own app to enable the process. The B2B app allows better communication between the brand and its makers, sharing order statuses and updates between the showroom in New York and the workshops on the other side of the Atlantic.<\/p>\n

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Clearly, there\u2019s an appetite for made-to-measure done differently. Whether it\u2019s the Americana-influenced tailoring of Carter Young, the roomy suits made by Lea Boberg, or St\u00f2ffa\u2019s custom outerwear,\u00a0 these brands feel a world away from the gentleman\u2019s club vibe of traditional tailors, with a focus on relaxed service, different cuts and an expanded product offering. \u201cSavile Row is for a very particular customer,\u201d as Boberg says. \u201cMy customers are from every walk of life.\u201d\u00a0<\/p>\n

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Carter Young<\/div>\n

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These approaches are helping a new generation discover the joys of made-to-measure clothing. Carter Young deliberately prices bespoke suits cheaper than more established brands, introducing the product to a different consumer. \u201cFor some people, it\u2019s their first ever suit,\u201d Altman says. The unconventional silhouettes of Boberg\u2019s suiting also draws in new buyers. \u201cI\u2019m trying to take these traditional and historical details and make them more adaptable to the time we live in,\u201d she says.<\/p>\n

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With all of these designers, the made-to-measure process becomes a collaborative, creative experience rather than a stuffy rite of passage. For their customers, it\u2019s an opportunity to own something unique that makes them feel good when they wear it. As Altman says, \u201cThere\u2019s a transformative quality to clothing that fits you well.\u201d<\/p>\n

The last time I went to the Carter Young studio, where I saw the progress on my own made-to-measure suit, it was a revelation to witness how initial conversations had become sketches, and how those sketches were coming to life. I understood what Altman meant. When I don the finished suit, it will be the first time I\u2019ve worn something made just for me, without any of the small compromises we make every time we get dressed. As more designers \u2014 and customers \u2014 embrace made-to-measure, that feeling is more accessible than ever.<\/p>\n<\/div>\n

Source URL: http:\/\/highsnobiety.com\/p\/custom-clothes-for-new-generation-carter-young-stoffa-lea-boberg\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to stay in the loop?We’ve got you coveredDownload the Highsnobiety\u00a0App now When I first started planning my wedding suit, I knew I wanted something made-to-measure. It was important to me to be involved in the process \u2014 to contribute my own ideas about fit and fabric. It was also important to me that the […]<\/p>\n","protected":false},"author":1,"featured_media":992016,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[56],"class_list":["post-992015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-highsnobiety-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/992015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=992015"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/992015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/992016"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=992015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=992015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=992015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}