{"id":943652,"date":"2015-11-17T21:30:27","date_gmt":"2015-11-17T18:30:27","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=943652"},"modified":"2015-11-17T21:30:27","modified_gmt":"2015-11-17T18:30:27","slug":"barneys-new-york-debuts-show-stopping-holiday-windows","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=943652","title":{"rendered":"Barneys New York Debuts Show-Stopping Holiday Windows"},"content":{"rendered":"
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Barneys and Chill: Barneys New York Erects a Winter Wonderland in Its Holiday Windows<\/h1>\n<\/div>\n
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By <\/span>Steff Yotka<\/span><\/span><\/span><\/div>\n

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    Photo: Tom Sibley \/ Courtesy of Barneys New York<\/div>\n
    Barneys New York \u201cWinter Brilliance\u201d window, featuring glass sculptures by Dale Chihuly suspended over water with three-dimensional light projections by Christie Three Sixty, set to Claude Debussy\u2019s \u201cLa Mer.\u201d<\/div>\n<\/figcaption>
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    Madison Avenue and 61st Street is probably the last place you\u2019d look for a 4-foot-high ice castle, but leave it to Barneys New York to subvert expectations. A glowing ice sculpture, gleaming in rainbow lights like an Antarctic Gaud\u00ed creation, occupies one of the department store\u2019s holiday windows, which are getting their official unveiling tonight. For the berg to survive in the haute environs, Barneys was required to turn its window bay into a life-size freezer set to a temperature between -5 and 15 degrees Fahrenheit. A team from Ice Castles, the Utah-based company specializing in larger-than-life ice environments that created the living, growing sculpture, will be on hand to tend to it as needed, though as Barneys creative director Dennis Freedman notes, \u201cThe risk is that if everything goes haywire, we\u2019ll have a swimming pool in there.\u201d (His solution to that emergency? \u201cIf it turns to water, well, maybe we\u2019ll get goldfish!\u201d)<\/p>\n

    The icy sculpture is one of four window installations\u2014which are united by the theme \u201cChillin\u2019 Out\u201d\u2014designed to wow the holiday crowds. There\u2019s also a slot-car racetrack with crystal-studded miniature Lexuses; a serene installation by glass artist Dale Chihuly with light projections by the digital video company Christie; and another life-size freezer where Moncler Gamme Bleu\u2013clad members of Queen’s Okamoto ice-carving studio will be crafting penguins, dogs, bunnies, and other creatures out of ice.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Four windows, a visual space that spans a Manhattan block, and only one fashion placement? Where other department stores go for baroque installations filled to the brim with stocking stuffers and twinkling gowns, Freedman prefers sparse-yet-surreal environments. \u201cIt would be a huge mistake for us to be doing the kind of work we\u2019re doing if it didn\u2019t appeal to our customer, and I do think that the man, woman, or child who is coming to Barneys is expecting, and almost waiting, to see how creative or how original we can be,\u201d he said.<\/p>\n

    Some initiatives surrounding this year\u2019s installations include the introduction of Penny and Quinn, a stuffed penguin toy and 3-foot-high penguin cutout in leather jackets who will be mailed to famous Barneys fans for selfie sessions. (Barneys launched this concept last year with SQRL, a festive squirrel designed as a part of its \u201cBaz Dazzled\u201d windows with Baz Luhrmann.) There will also be an Instagram contest where fans can compete to have their handles carved in ice and Tidal playlists streaming in front of the windows.<\/p>\n

    That says nothing of the windows\u2019 second lives online. In the four hours I spent watching the displays going up, the Barneys team had to wrestle phones from onlookers\u2019 hands and physically block passersby who were eager to share the colorful action with friends. \u201cThis is a case where social media, the idea of people making their own films, has really inspired us to actually do more interesting work,\u201d Freedman explained. \u201cWe now begin with the idea that these windows are, basically, the first iteration of something that is going to live in a very different virtual world, in a far more powerful way.\u201d<\/p>\n

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    <\/span>Photo: Rick Barroso \/ Courtesy of Barneys New York<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Source URL: https:\/\/www.vogue.com\/article\/barneys-new-york-holiday-windows-2015<\/p>\n","protected":false},"excerpt":{"rendered":"

    Runway Barneys and Chill: Barneys New York Erects a Winter Wonderland in Its Holiday Windows By Steff Yotka November 17, 2015 1 \/ 4 Photo: Tom Sibley \/ Courtesy of Barneys New York Barneys New York \u201cWinter Brilliance\u201d window, featuring glass sculptures by Dale Chihuly suspended over water with three-dimensional light projections by Christie Three […]<\/p>\n","protected":false},"author":1,"featured_media":943653,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-943652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/943652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=943652"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/943652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/943653"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=943652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=943652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=943652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}