{"id":872211,"date":"2025-12-05T17:00:00","date_gmt":"2025-12-05T14:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=872211"},"modified":"2025-12-05T17:00:00","modified_gmt":"2025-12-05T14:00:00","slug":"inside-the-world-of-august-barron-fashions-disruptive-design-duo","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=872211","title":{"rendered":"Inside the world of August Barron, fashion\u2019s disruptive design duo"},"content":{"rendered":"<div class=\"article-body wrapper\">\n<div class=\"dazed-gallery has-2-images single-row\">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">August Barron \u2013 <span class=\"nowrap\">winter 2025<\/span><\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36431\/0\/august-barron-winter-2025\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron \u2013 winter 2025\" class=\"img\" height=\"1336\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1432267.jpg\" width=\"2004\" title=\"1432267\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36431\/1\/august-barron-winter-2025\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron \u2013 winter 2025\" class=\"img\" height=\"1365\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1432268.jpg\" width=\"2048\" title=\"1432268\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 2 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span><em>This story is taken from the winter 2025 issue of Dazed, which is on sale internationally from December 5. Pre-order a copy of the magazine\u00a0<a href=\"http:\/\/www.boutiquemags.com\/dpa\/add\/tocart\/id\/14589\">here<\/a>.<\/em><\/span><\/p>\n<p><span>There\u2019s a seriousness to the way <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/benjamin-barron-and-bror-august-vestbo\"><span>Bror August Vestb\u00f8 and Benjamin Barron<\/span><\/a><span> talk about clothes, even when those clothes look like they\u2019re misbehaving. Multilayered cardigans hoicked up to reveal satin bras, petticoated skirts stuffed asymmetrically \u2013 their world, spun out through their label August Barron, is one where humour and discipline coexist in the same hemline. \u201cIt\u2019s not accurate to describe our work as ironic,\u201d says Vestb\u00f8. \u201cWe take everything very seriously.\u201d<\/span><\/p>\n<p><span>It\u2019s a fitting protest. Their practice is devoted to the instability of things, built on unlearning what fashion is meant to resolve. Each season\u2019s characters \u2013 suburban housewives in bondage, errant pop idols \u2013 are not parodies but objects of admiration, contradictions in the way real people are \u2013 layered, inconsistent and alive.<\/span><\/p>\n<p><span>They first crossed paths in 2015, when Vestb\u00f8 attended a party for All-In, Barron\u2019s then-fledgling magazine. What began as a shared fascination with image-making soon became a collaboration and, later, a life. As their editorial one-offs evolved into a label, they kept the name. A decade, a marriage and many invented personas later, All-In has grown up, swapped its alias for something more personal, and become <\/span><a href=\"https:\/\/www.dazeddigital.com\/tag\/august-barron\"><span>August Barron<\/span><\/a><span> \u2013 a synthesis of their names and sensibilities.<\/span><\/p>\n<p><span>Their pieces embody a perverse kind of glamour: garments caught mid-transformation, dresses and cardigans stiff with the memory of being taken off. The SS26 collection, <\/span><em><span>Real Housewife<\/span><\/em><span>, takes that tension to its sharpest point, colliding domestic cliche with erotic precision \u2013 knotted florals, harnesses of pearls, desire disguised as decorum. From their Paris studio, they\u2019ve built an orbit of friends, muses and fellow troublemakers, all drawn to their beautifully unstable universe. Here, some of them return the favour, turning the gaze back on August Barron with questions of their own.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"bd1b9207-ef6d-486b-83a8-b3a7011d57a0\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/2\/1432267.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.53\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron \u2013 winter 2025\" class=\"img\" height=\"1336\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1432267-1.jpg\" width=\"2048\" title=\"1432267-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">All clothes worn throughout <span class=\"nowrap\">August Barron<\/span><\/span><span class=\"credit\">Photography Lengua<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"jt, musician\"><strong>JT, MUSICIAN<\/strong><\/h2>\n<p><strong>Coming from a group, I\u2019ve always wondered \u2013 is it tough having a partner in fashion? Do you ever disagree on designs, and how do you handle it so no one feels overshadowed? PS I hope you stay partners forever, I love everything you do!<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> And we love you! We don\u2019t always agree on everything. We have learned to take a step back and understand when one person feels more strongly than the other. It\u2019s important to trust each other and let go of control sometimes.<\/span><\/p>\n<h2 data-innertext=\"lisa rinna, television personality\"><strong>LISA RINNA, TELEVISION PERSONALITY<\/strong><\/h2>\n<p><strong>Who\u2019s your favourite ex-housewife?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> You, obviously.<\/span><\/p>\n<h2 data-innertext=\"marc jacobs, fashion designer\"><strong>MARC JACOBS, FASHION DESIGNER<\/strong><\/h2>\n<p><span>As you know, I love your work. How do you start a collection, and what does your process look like?<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We love your work! Each collection starts differently \u2013 last collection, we were inspired by old bondage magazines we found in Japan. A few collections ago, we were inspired by not being able to depict our favourite pop stars on our garments and decided to make our own. So far, we have always started by thinking of the character and trying to build them out through all the elements that compose the show.<\/span><\/p>\n<h2 data-innertext=\"gwendoline christie, actor\"><strong>GWENDOLINE CHRISTIE, ACTOR<\/strong><\/h2>\n<p><strong>Who are some of your favourite muses through time?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><a href=\"https:\/\/www.dazeddigital.com\/madonna\"><span>Madonna<\/span><\/a><span>. She\u2019s our eternal muse.<\/span><\/p>\n<blockquote>\n<p>What is it about pale pink? \u2013 Chlo\u00eb Sevigny<\/p>\n<\/blockquote>\n<h2 data-innertext=\"julia fox, actor and author\"><strong>JULIA FOX, ACTOR AND AUTHOR<\/strong><\/h2>\n<p><strong>First of all, I\u2019m obsessed with your clothes. What inspires your designs?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Thank you so much! Everything. Movies, music\u2026 but collecting clothing is probably our biggest inspiration.<\/span><\/p>\n<h2 data-innertext=\"clairo, musician\"><strong>CLAIRO, MUSICIAN<\/strong><\/h2>\n<p><strong>What colours do you gravitate towards when designing?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> Pink. Always pink.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> It\u2019s our black. It goes with everything.<\/span><\/p>\n<h2 data-innertext=\"chlo\u00eb sevigny, actor\"><strong>CHLO\u00cb SEVIGNY, ACTOR<\/strong><\/h2>\n<p><strong>What is it about pale pink?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> The eternal question! Pale pink just hits like nothing else.<\/span><\/p>\n<h2 data-innertext=\"caroline polachek, musician\"><strong>CAROLINE POLACHEK, MUSICIAN<\/strong><\/h2>\n<p><strong>I described you to someone as \u2018one of the few designers whose work ought to <\/strong><strong>be considered within the remit of contemporary art\u2019, because your work is so theatrical and conceptual yet none of these pieces have ever existed before. It\u2019s totally new and of this moment. How do you feel about the word \u2018art\u2019 right now, and do you consider your garments <\/strong><strong>in those terms?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Thank you! That is so sweet. We always strive to create something that feels familiar but not placeable. What we create belongs in the context of fashion. I think when we talk about \u2018art\u2019, it comes down to a historical and industrial context, not the cultural value of the work. We don\u2019t see any medium as inherently superior to others. To represent the now is important in any medium.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"7b291008-2b05-4967-8db3-b3a7011d5901\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/2\/1432268.jpg\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron \u2013 winter 2025\" class=\"img\" height=\"1620\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1432268-1.jpg\" width=\"2048\" title=\"1432268-1\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">All clothes worn throughout <span class=\"nowrap\">August Barron<\/span><\/span><span class=\"credit\">Photography Lengua<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"natasha stagg, writer\"><strong>NATASHA STAGG, WRITER<\/strong><\/h2>\n<p><strong>Who is a dream customer from the past (has to be dead)?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><a href=\"https:\/\/www.dazeddigital.com\/amy-winehouse\"><span>Amy Winehouse<\/span><\/a><span>.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><a href=\"https:\/\/www.dazeddigital.com\/marilyn-monroe\"><span>Marilyn Monroe<\/span><\/a><span>.<\/span><\/p>\n<h2 data-innertext=\"arca, musician\"><strong>ARCA, MUSICIAN<\/strong><\/h2>\n<p><strong>With this season\u2019s playful materials and bold colours, how do you balance big ideas with attention to detail in your design process?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> We design everything separately, so each piece has its own moment. You might have a huge floral skirt, but then you\u2019re obsessing over the colour of the ribbon finishing an invisible seam on the inside. I think that\u2019s what keeps it from feeling flat. The details give it depth.<\/span><\/p>\n<h2 data-innertext=\"honey dijon, dj\"><strong>HONEY DIJON, DJ<\/strong><\/h2>\n<p><strong>A lot of designers dream of being creative directors of heritage brands. Is that a goal of yours, or do you prefer to remain independent and continue to celebrate your own community?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> It\u2019s exciting when new generations get to enter the bigger fashion picture. Ideally, more emerging designers would have the space to build their own houses over time.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Designing for a big house would be fun, though. There are things you can\u2019t do independently. So, never say never.<\/span><\/p>\n<h2 data-innertext=\"miranda july, author, artist and filmmaker\"><strong>MIRANDA JULY, AUTHOR, ARTIST AND FILMMAKER<\/strong><\/h2>\n<p><strong>If I go to the St Vincent de Paul charity shop today, what should I look out for? Note: I\u2019m a little sad today but in a grounded, tuned-in way.<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> It\u2019s always best to go shopping when you don\u2019t know what you want.<\/span><\/p>\n<blockquote>\n<p><span>We don\u2019t design for a specific woman. It\u2019s about inventing someone you don\u2019t fully know \u2013 that openness makes it relatable to us<\/span><\/p>\n<\/blockquote>\n<h2 data-innertext=\"mykki blanco, musician\"><strong>MYKKI BLANCO, MUSICIAN<\/strong><\/h2>\n<p><strong>In the morning after sex, what is the first question you ask?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> \u2018Who\u2019s making coffee?\u2019<\/span><\/p>\n<h2 data-innertext=\"shygirl, musician\"><strong>SHYGIRL, MUSICIAN<\/strong><\/h2>\n<p><strong>As a personal fan of aliases, what space has the rebranding from All-In to August Barron given you to explore within your designs? And does it change the woman you\u2019re designing for?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We don\u2019t design for a specific woman. It\u2019s about inventing someone you don\u2019t fully know \u2013 that openness makes it relatable to us. The \u2018AB girl\u2019 is still the same as before; she\u2019s just evolving.<\/span><\/p>\n<h2 data-innertext=\"bree runway, musician\"><strong>BREE RUNWAY, MUSICIAN<\/strong><\/h2>\n<p><strong>If your designs had a playlist, what would the opening track be?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> Every collection starts with a song. We build a playlist for each collection over a year \u2013 lots of it ends up on the runway. But if we\u2019re talking general opener\u2026 \u2018What It Feels Like for a Girl (Above &amp; Beyond 12\u201d Club)\u2019 by Madonna.<\/span><\/p>\n<h2 data-innertext=\"petra collins, photographer\"><strong>PETRA COLLINS, PHOTOGRAPHER<\/strong><\/h2>\n<p><span>Are there any costume designers you admire or any costuming you die for?<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> I love when Andy Sachs shows up to work in the <\/span><a href=\"https:\/\/www.dazeddigital.com\/chanel\"><span>Chanel<\/span><\/a><span> boots in <\/span><em><span>The Devil Wears Prada<\/span><\/em><span>.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> In <\/span><em><span>Slaves of New York<\/span><\/em><span>, Bernadette Peters\u2019 character makes hats out of trash. That inspired some of our first pieces.<\/span><\/p>\n<\/div>\n<div class=\"dazed-gallery has-29-images \">\n<div class=\"inner\">\n<header>\n<div class=\"info\"><span class=\"heading\">August Barron SS26<\/span><\/div>\n<\/header>\n<div class=\"gallery\">\n<div class=\"gallery-thumbs\">\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36079\/0\/august-barron-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"682\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426696-1.jpg\" width=\"1023\" title=\"1426696-1\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36079\/1\/august-barron-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"682\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426690-1.jpg\" width=\"1023\" title=\"1426690-1\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36079\/2\/august-barron-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"682\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426710-1.jpg\" width=\"1023\" title=\"1426710-1\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36079\/3\/august-barron-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"682\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426711-1.jpg\" width=\"1023\" title=\"1426711-1\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36079\/4\/august-barron-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"682\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426703-1.jpg\" width=\"1023\" title=\"1426703-1\"><\/span><\/span><\/a><\/div>\n<div class=\"gallery-thumb\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/gallery\/36079\/5\/august-barron-ss26\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"682\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426685-1.jpg\" width=\"1023\" title=\"1426685-1\"><\/span><\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"gallery-footer\">Gallery \/ 29 images<\/div>\n<\/div>\n<\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"kelsey lu, musician\"><strong>KELSEY LU, MUSICIAN<\/strong><\/h2>\n<p><strong>How would a Real Housewife go about hiding a blood or cum stain on a satin skirt?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Hem it shorter.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> The shorter, the better.<\/span><\/p>\n<h2 data-innertext=\"susie bubble, fashion journalist\"><strong>SUSIE BUBBLE, FASHION JOURNALIST<\/strong><\/h2>\n<p><strong>Can you tell us about a time you wore an August Barron look? What happened and how did you feel?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> I always wear our gold Double Pumps when we go out. I feel amazing.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> I\u2019m often the fit model, and I get excited thinking about walking down the street in our looks. It feels transformative and it\u2019s exciting to think about how that will feel for other people.<\/span><\/p>\n<h2 data-innertext=\"maryam nassir zadeh, fashion designer\"><strong>MARYAM NASSIR ZADEH, FASHION DESIGNER<\/strong><\/h2>\n<p><strong>It\u2019s been seven years since your debut at my store. Where do you see yourselves in the next seven years?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> In our own store!<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> But honestly, we like not knowing what\u2019s next. It\u2019s exciting to keep it<\/span><\/p>\n<p><span>that way.<\/span><\/p>\n<h2 data-innertext=\"sky ferreira, musician\"><strong>SKY FERREIRA, MUSICIAN<\/strong><\/h2>\n<p><span>I have noticed a decline in authentic personal style, despite people being more obsessed with fashion than ever. As someone who buys and wears your clothing, it feels like it comes with a story and embodies personal style without being about \u2018comfort\u2019 or compromising glamour. Are you interested in costume design? If so, who would be your dream director to work with?<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> As someone who has loved you and your style since Myspace, this means so much! We had no idea you have our clothing \u2013 we need pics! We\u2019ve been thinking a lot about how we appreciate garments that are exaggerated but [still] feel \u2018real\u2019. That\u2019s a quality we appreciate in some of our favourite costume design as well. I\u2019m so jealous you got to work with <\/span><a href=\"https:\/\/www.dazeddigital.com\/david-lynch\"><span>David Lynch<\/span><\/a><span> \u2013 it would have been a dream to have worked on costume for him.<\/span><\/p>\n<blockquote>\n<p><span>We\u2019d be doing this anyway, even on a small scale. So we might as well make it our whole lives<\/span><\/p>\n<\/blockquote>\n<h2 data-innertext=\"kim petras, musician\"><strong>KIM PETRAS, MUSICIAN<\/strong><\/h2>\n<p><strong>What is your favourite YouTube video?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> Angelo Badalamenti explains how he wrote \u2018Laura Palmer\u2019s Theme\u2019.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> PS22 Chorus \u2018Just Dance\u2019 by Lady Gaga.<\/span><\/p>\n<h2 data-innertext=\"bernadette corporation, art and fashion collective\"><strong>BERNADETTE CORPORATION, ART AND FASHION COLLECTIVE<\/strong><\/h2>\n<p><strong>What are some of your favourite films?<\/strong><\/p>\n<p><strong>Benjamin Barron and Bror August Vestb\u00f8:<\/strong><em><span>Dancer in the Dark<\/span><\/em><span>, <\/span><em><span>Breaking the Waves<\/span><\/em><span>, <\/span><em><span>Mulholland Drive<\/span><\/em><span>, <\/span><em><span>The Devil Wears Prada<\/span><\/em><span>, <\/span><em><span>American Beauty<\/span><\/em><span>, <\/span><em><span>Unzipped<\/span><\/em><span>, and anything by [Pedro] Almod\u00f3var.<\/span><\/p>\n<h2 data-innertext=\"elise by olsen, editor and publisher\"><strong>ELISE BY OLSEN, EDITOR AND PUBLISHER<\/strong><\/h2>\n<p><strong>What changes would you like to see in fashion?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> We should slow down. Less production, more time to think.<\/span><\/p>\n<h2 data-innertext=\"olya kuryshchuk, founder and editor-in-chief, 1 granary\"><strong>OLYA KURYSHCHUK, FOUNDER AND EDITOR-IN-CHIEF, 1 GRANARY<\/strong><\/h2>\n<p><strong>It takes a lot of courage to do what you do. What fuels it?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> We\u2019d be doing this anyway, even on a small scale. So we might as well make it our whole lives.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> Our first show cost $400. It\u2019s nice to know we could do this no matter what.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"639a615d-7bc9-4c0d-bfdc-b36d01061609\" data-src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426691.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.75\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426691.jpg\" width=\"960\" title=\"1426691\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">August Barron SS26<\/span><span class=\"credit\">Photography Jamie-Maree Shipton<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"isabella burley, editor and founder of climax books\"><strong>ISABELLA BURLEY, EDITOR AND FOUNDER OF CLIMAX BOOKS<\/strong><\/h2>\n<p><strong>What\u2019s your guilty pleasure?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We never feel guilty about our pleasures.<\/span><\/p>\n<h2 data-innertext=\"dara, stylist\"><strong>DARA, STYLIST<\/strong><\/h2>\n<p><strong>The best fashion revels in the joy and discomfort of being a woman presenting herself to the world. Your clothes somehow freeze that complicated existence into singular garments. When did you first notice an attraction to that tension?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> When you\u2019re little and queer, you feel it immediately \u2013 the disconnect between who you want to be and who you\u2019re supposed to be. I think that makes you sensitive to contradiction forever. Our clothes are about that \u2013 clothing that\u2019s open to different experiences in a way.<\/span><\/p>\n<h2 data-innertext=\"chris horan, stylist\"><strong>CHRIS HORAN, STYLIST<\/strong><\/h2>\n<p><strong>How did the SS26 show soundtrack idea come about, and what were your favourite songs in it?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We always start by sharing a playlist with Smerz, the musicians we work with. It\u2019s a mix of what we\u2019re listening to and what fits the character of the collection. This time, somewhat unusually, we didn\u2019t send them many pop tracks, but they came back with mashups of Ariana, Britney and Cassie, which we loved. My favourite track from the show is a mashup of \u2018Piece of Me\u2019 by Britney and \u2018Me &amp; U\u2019 by Cassie.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Mine was the remix of \u2018Never Tear Us Apart\u2019 by INXS.<\/span><\/p>\n<h2 data-innertext=\"patric dicaprio, fashion designer\"><strong>PATRIC DICAPRIO, FASHION DESIGNER<\/strong><\/h2>\n<p><span>If there was a scene in Sex and the City where the girls go to an August Barron show, what song would be playing?<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> \u2018Believe\u2019 by Cher.<\/span><\/p>\n<blockquote>\n<p><span>Music is almost always the first thing that we collect when starting a collection. Working with Smerz has taught us a lot. They collage genres the way we collage garments<\/span><\/p>\n<\/blockquote>\n<h2 data-innertext=\"ted stansfield, editor-in-chief, dazed\"><strong>TED STANSFIELD, EDITOR-IN-CHIEF, DAZED<\/strong><\/h2>\n<p><strong>What\u2019s on your Explore page right now?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> A lot of cat memes and <\/span><a href=\"https:\/\/www.dazeddigital.com\/addison-rae\"><span>Addison Rae<\/span><\/a><span>.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Food, fashion and <\/span><a href=\"https:\/\/www.dazeddigital.com\/courtney-love\"><span>Courtney Love<\/span><\/a><span>.<\/span><\/p>\n<h2 data-innertext=\"nick tran, head of buying and merchandising, dover street market paris\"><strong>NICK TRAN, HEAD OF BUYING AND MERCHANDISING, DOVER STREET MARKET PARIS<\/strong><\/h2>\n<p><span>What\u2019s your <\/span><em><span>Real Housewives<\/span><\/em><span> tagline?<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We did Real Housewives of Fashion<\/span><\/p>\n<p><span>Production with friends. Mine is, \u2018I don\u2019t have to worry about my sell-through \u2013 find you at the bargain bin.\u2019<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> And mine\u2019s, \u2018I know I\u2019m a hard sell, but I always reach the minimum.\u2019<\/span><\/p>\n<h2 data-innertext=\"beatrice bonino, artist and set designer\"><strong>BEATRICE BONINO, ARTIST AND SET DESIGNER<\/strong><\/h2>\n<p><strong>What do you collect?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Everything. Trash, mostly. We\u2019re trying to collect less now because it\u2019s getting out of control. But I love old underwear boxes \u2013 vintage packaging.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We also collect garment labels. And clothes, obviously. Too many clothes.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> The important thing is collecting things you don\u2019t know how to use yet. For one collection, we used cookie-box lids from the 50s to make huge brooches. We had found the boxes at a flea market and had them lying around for a while before they were used.<\/span><\/p>\n<h2 data-innertext=\"lengua, photographer\"><strong>LENGUA, PHOTOGRAPHER<\/strong><\/h2>\n<p><strong>You work closely with Smerz each season. How much of a role does music play in your creative process?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> Huge. Music is almost always the first thing that we collect when starting a collection. Working with Smerz has taught us a lot. They collage genres the way we <\/span><span>collage garments.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Their process really mirrors ours. They experiment, combine and edit until something new appears.<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"114a8993-067b-4ea9-873e-b36d01061d28\" data-src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426699.jpg\" data-img-aspect-ratio-type=\"portrait\" data-img-aspect-ratio=\"0.8\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"portrait\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"August Barron SS26\" class=\"img\" height=\"1280\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/12\/1426699.jpg\" width=\"1024\" title=\"1426699\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"caption\">August Barron SS26<\/span><span class=\"credit\">Photography Jamie-Maree Shipton<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<h2 data-innertext=\"ana viktoria dzinic, artist\"><strong>ANA VIKTORIA DZINIC, ARTIST<\/strong><\/h2>\n<p><strong>Personally, the fictional pop star Allina is one of my favourite characters of yours. Who\u2019s your favourite so far? Will each collection have a new one?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> The next collection is definitely going to have a character. My favourite was Real Housewife \u2013 that character felt like a new kind of desire for me, and the idea of wanting to be a \u2018bondage housewife\u2019 was the most unexpected desire I\u2019ve had yet.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> Allina was a really exciting character to build out, because it was about building her universe beyond the runway. We made her fictional one-hit-wonder EP with Smerz.<\/span><\/p>\n<h2 data-innertext=\"cortisa star, musician\"><strong>CORTISA STAR, MUSICIAN<\/strong><\/h2>\n<p><strong>When is August Barron x Cortisa happening? Sike. What type of world are you trying to manifest through your clothing?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Anytime, girl. Let\u2019s make it happen.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> We\u2019re interested in trying to build different kinds of worlds for each collection, and it\u2019s always about the attempt, not perfection. Our characters are trying to become something they can\u2019t quite reach. The failures are what excite us most.<\/span><\/p>\n<h2 data-innertext=\"no bra, musician\"><strong>NO BRA, MUSICIAN<\/strong><\/h2>\n<p><strong>Did you dress up or make your own outfits as kids?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> I was playing dress-up at school in princess costumes.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Always. My favourite was the Little Mermaid. I\u2019d wear a sweater as a wig and a laundry bag as my tail. And no bra!<\/span><\/p>\n<h2 data-innertext=\"smerz, music duo\"><strong>SMERZ, MUSIC DUO<\/strong><\/h2>\n<p><strong>Name a book that has inspired you lately.<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><em><span>The Sluts<\/span><\/em><span> by Dennis Cooper \u2013 it shocked me. That\u2019s a feeling I\u2019ve been longing for, to be shaken like that.<\/span><\/p>\n<h2 data-innertext=\"chase icon, musician\"><strong>CHASE ICON, MUSICIAN<\/strong><\/h2>\n<p><strong>Does size matter? Can a heel or a purse ruin an outfit just by being too big or too small?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> I don\u2019t love a tiny purse.<\/span><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> My favourite look is no bag at all. Proportion is everything.<\/span><\/p>\n<blockquote>\n<p><span>Honestly, my child self would have loved this. When I was little, I used to wear sweaters on my head as wigs and pretend to have long, pink hair<\/span><\/p>\n<\/blockquote>\n<h2 data-innertext=\"issa lish, model\"><strong>ISSA LISH, MODEL<\/strong><\/h2>\n<p><strong>Who do you think you were in another life, and how did you die?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> No one, this is it. Let\u2019s see how it ends.<\/span><\/p>\n<h2 data-innertext=\"colin jones, model\"><strong>COLIN JONES, MODEL<\/strong><\/h2>\n<p><strong>What would your younger selves think of the designers you are today?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> Honestly, my child self would have loved this. When I was little, I used to wear sweaters on my head as wigs and pretend to have long, pink hair.<\/span><\/p>\n<h2 data-innertext=\"alva claire, model\"><strong>ALVA CLAIRE, MODEL<\/strong><\/h2>\n<p><strong>What\u2019s the first piece of clothing you fell in love with?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> I have a memory of a gold velvet purse I had when I was little \u2013 it had these tiny mirrors on it. I think that was my first obsession with a garment.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> I had rainbow Birkenstocks that I used to love as a child.<\/span><\/p>\n<h2 data-innertext=\"kim russell, fashion commentator\"><strong>KIM RUSSELL, FASHION COMMENTATOR<\/strong><\/h2>\n<p><strong>Do your star signs affect your creative process?<\/strong><\/p>\n<p><strong>Bror August Vestb\u00f8:<\/strong><span> I\u2019m a Leo, and apparently a very typical one.<\/span><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> I\u2019m a Gemini, which people have strong opinions about. But we don\u2019t believe in all of that.<\/span><\/p>\n<h2 data-innertext=\"gigi goode, drag artist\"><strong>GIGI GOODE, DRAG ARTIST<\/strong><\/h2>\n<p><strong>If you had to design a capsule wardrobe for a fictional female character, who would it be?<\/strong><\/p>\n<p><strong>Benjamin Barron:<\/strong><span> That\u2019s what we do every season!<\/span><\/p>\n<p><span><em>This story is taken from the winter 2025 issue of Dazed, which is on sale internationally from December 5. Pre-order a copy of the magazine\u00a0<a href=\"http:\/\/www.boutiquemags.com\/dpa\/add\/tocart\/id\/14589\">here<\/a>.<\/em><\/span><\/p>\n<\/div>\n<div class=\"article-series header article-series tags\"><span class=\"heading\">More on these topics:<\/span><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/the-winter-2025-issue\">The Winter 2025 Issue<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/august-barron\">August Barron<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/benjamin-barron-and-bror-august-vestbo\">Benjamin Barron and Bror August Vestb\u00f8<\/a><\/div>\n<\/div>\n<p> Source URL: https:\/\/www.dazeddigital.com\/fashion\/article\/69190\/1\/august-barron-bror-vestbo-benjamin-interview-dazed-cover-winter-2025<\/p>\n","protected":false},"excerpt":{"rendered":"<p>August Barron \u2013 winter 2025 Gallery \/ 2 images This story is taken from the winter 2025 issue of Dazed, which is on sale internationally from December 5. Pre-order a copy of the magazine\u00a0here. There\u2019s a seriousness to the way Bror August Vestb\u00f8 and Benjamin Barron talk about clothes, even when those clothes look like [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":872212,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-872211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/872211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=872211"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/872211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/872212"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=872211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=872211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=872211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}