{"id":823550,"date":"2025-12-02T15:00:00","date_gmt":"2025-12-02T12:00:00","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=823550"},"modified":"2025-12-02T15:00:00","modified_gmt":"2025-12-02T12:00:00","slug":"perfect-moment-and-hm-team-up-on-a-winter-ready-apres-ski-capsule","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=823550","title":{"rendered":"Perfect Moment and H&M Team Up on a Winter-Ready Apr\u00e8s-Ski Capsule"},"content":{"rendered":"
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Fashion<\/span><\/div>\n<\/div>\n<\/div>\n

Perfect Moment and H&M Team Up on a Winter-Ready Apr\u00e8s-Ski Capsule<\/h1>\n<\/div>\n
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By <\/span>Minty Mellon<\/span><\/span><\/span><\/div>\n

December 2, 2025<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Photo: Courtesy of Perfect Moment x H&M<\/span><\/div>\n<\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
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From seasoned skiers to those who\u2019ve never stepped foot on a snowy mountain, December 2 marks the arrival of the Perfect Moment x H&M collaboration: a 28-piece apr\u00e8s-ski capsule that brings the brand\u2019s luxury performance ski wear to a wider audience, fulfilling all your winter dressing dreams, from city to chalet.<\/p>\n

SHOP H&M x PERFECT MOMENT<\/span><\/div>\n

Perfect Moment, long loved for its elevated yet playful take on performance skiwear caught H&M\u2019s attention for one reason: the brand was first. A trailblazer in bringing modern aesthetics to the slopes, Perfect Moment was one of the earliest ski labels sold on Net-a-Porter and Mytheresa, carving out a space for trend-driven skiwear before the category even existed. As co-founder and creative director Jane Gottschalk recalls, \u201cThey didn\u2019t even know where to put us.\u201d Its playful star motifs and streamlined silhouettes helped define the modern apr\u00e8s-ski look\u2014joyful, athletic, and fashion-forward.<\/p>\n

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Featured in this article<\/h2>\n
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\"Image<\/span><\/div>\n<\/div>\n
The Apr\u00e8s Moment<\/span><\/p>\n
H&M x Perfect Moment wool sweater<\/div>\n

Read more<\/p><\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n
The Daily Shell<\/span><\/p>\n
H&M x Perfect Moment down jacket<\/div>\n

Read more<\/p><\/div>\n

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$329<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n
The Playful Pick<\/span><\/p>\n
H&M x Perfect Moment wool balaclava<\/div>\n

Read more<\/p><\/div>\n

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$60<\/span><\/p>\n

H&M<\/p>\n

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However, you don\u2019t need to ski black diamond runs to get the look\u2014\u201cSkiing is everywhere,\u201d says Ann-Sofie Johansson, H&M\u2019s creative director, who helped lead the design process in Stockholm. Working together with Gottschalk for over a year\u2014under the secret internal code \u201cAspen\u201d\u2014the two crafted a collection that captures the spirit of modern alpine style without confining it to the chalet. From the Swiss Alps to the sidewalks of Broadway, the collection brings that inimitable, mountain-side swagger to your cold-weather wardrobe.<\/p>\n

Perfect Moment\u2019s signature motifs punctuate the various knits and jackets, with a suite of accessories\u2014sleek goggles, cozy knee-high socks, and snow boots\u2014rounding out the assortment. The palette of deep burgundy, icy blue, silver, and classic black builds on Perfect Moment\u2019s color story of modern neutrals and striking metallics.<\/p>\n

To bring the collection to life, the brands hosted a star-studded trip to Verbier in the Swiss Alps, where Lila Moss, Justine Skye, and Calum Harper took to the slopes\u2014and the apr\u00e8s-ski scene\u2014in full Perfect Moment x H&M looks. Each wore the collection in their own way\u2014some committing to head to toe burgundy, others cleverly clashing prints with stripes and Perfect Moment\u2019s signature star motifs.<\/p>\n

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Photo: Courtesy of Lucas Possiede<\/span><\/div>\n<\/figure>\n
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\"Image<\/span><\/div>\n
Photo: Courtesy of Lucas Possiede<\/span><\/div>\n<\/figure>\n<\/div>\n

Each piece a confident statement rooted in the brand\u2019s lively DNA, the beauty of this capsule is its versatility, transitioning effortlessly from winter travel to fireside lounging to holiday dressing. Let the star-print puffer steal the spotlight next to black lounge pants, give the knit dress a polished lift with knee-high boots, or add a pop of color to your off-duty uniform with the striped wool balaclava.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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With plenty of standouts in the collection, Johansson says she most drawn to the silver-foil vest: \u201cA great layer to go from city to chalet.\u201d Gottschalk, a mother of five who could never play favorites, measures success by what all her four daughters would wear: \u201cI want them to go, \u2018Oh my god, Mom, you nailed it.\u2019\u201d And with most styles keeping under $350, she notes that \u201ceveryone can get a piece that feels true to the brand.\u201d<\/p>\n

Above all, the collection captures the feeling of winter itself: cozy, spirited, a little nostalgic. Designed for chalets, city streets, and everything in between, it invites you to find your own version of a \u201cperfect moment\u201d\u2014one that\u2019s shared, spontaneous, and never about perfection at all.<\/p>\n

Shop an edit of Perfect Moment x H&M below.<\/em><\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment wool sweater<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment wool pants<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment down jacket<\/p>\n<\/div>\n

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$329<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment jacquard-knit dress<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment down jacket<\/p>\n<\/div>\n

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$269<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment leather pants<\/p>\n<\/div>\n

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$329<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment polarized sunglasses<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment wool balaclava<\/p>\n<\/div>\n

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$60<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment down vest<\/p>\n<\/div>\n

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$169<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment mohair-blend beanie<\/p>\n<\/div>\n

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$45<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment wool sweater<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment wool joggers<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment wool-blend top<\/p>\n<\/div>\n

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$99<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment mini shorts<\/p>\n<\/div>\n

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$75<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment 2-pack knee socks<\/p>\n<\/div>\n

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$40<\/span><\/p>\n

H&M<\/p>\n

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\"Image<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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H&M<\/p>\n

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x Perfect Moment puffer boots<\/p>\n<\/div>\n

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$119<\/span><\/p>\n

H&M<\/p>\n

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Source URL: http:\/\/vogue.com\/article\/perfect-moment-hm-collaboration<\/p>\n","protected":false},"excerpt":{"rendered":"

Fashion Perfect Moment and H&M Team Up on a Winter-Ready Apr\u00e8s-Ski Capsule By Minty Mellon December 2, 2025 Photo: Courtesy of Perfect Moment x H&M From seasoned skiers to those who\u2019ve never stepped foot on a snowy mountain, December 2 marks the arrival of the Perfect Moment x H&M collaboration: a 28-piece apr\u00e8s-ski capsule that […]<\/p>\n","protected":false},"author":1,"featured_media":823551,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-823550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/823550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=823550"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/823550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/823551"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=823550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=823550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=823550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}