{"id":820323,"date":"2025-12-02T13:15:59","date_gmt":"2025-12-02T10:15:59","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=820323"},"modified":"2025-12-02T13:15:59","modified_gmt":"2025-12-02T10:15:59","slug":"kering-taps-chinas-gold-surge-with-borland-investment","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=820323","title":{"rendered":"Kering Taps China\u2019s Gold Surge with Borland Investment"},"content":{"rendered":"
\n
\n
\n
\n
\n
\n
\n
\n
Companies<\/span><\/div>\n<\/div>\n

Kering Taps China\u2019s Gold Surge with Borland Investment<\/h1>\n
By <\/span>Yiling Pan<\/span><\/span><\/span><\/div>\n

December 2, 2025<\/p>\n

\n
    \n
  • \n
  • \n
  • \n
  • <\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    <\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
    \n
    \n
    Photo: Courtesy of Borland<\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
    \n
    \n
    \n
    \n
    \n
    \n
    \n

    Kering Ventures, Kering Group\u2019s investment arm, has taken a minority stake in Chinese jewelry house Borland, the company confirmed in a statement on December 1.<\/p>\n

    Kering\u2019s investment in the company \u2014 best known for 24-karat gold designs rooted in imperial-era craftsmanship \u2014 comes at a time when young consumers are increasingly investing in the category. In recent years, gold has become China\u2019s fastest-growing jewelry category, with younger shoppers buying pieces to express identity and individuality.<\/p>\n

    \u201cA young consumer buying gold may love the design, but also use the physical object to ease anxiety about an uncertain future,\u201d says Sun Rui, researcher at Beijing\u2019s Renmin University. This blend of aesthetics, cultural symbolism and asset-like security has pushed multi-karat gold into the realm of everyday luxury.<\/p>\n

    \n
    \"Image<\/span><\/div>\n
    <\/p>\n

    Borland\u2019s Hangzhou store.<\/p>\n

    <\/span>Photo: Courtesy of Borland<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    \n
    \n
    \n
    \n

    Kering\u2019s move comes amid the growing \u201cLaopu effect\u201d, which has been reshaping China\u2019s hard luxury landscape for the past year. Laopu, another Chinese 24-karat gold brand founded in 2009, saw revenues surpass RMB 12 billion ($1.7 billion) in the first half of 2025 and a 2,300% stock run-up since its initial listing on the Hong Kong Stock Exchange in June 2024.<\/p>\n

    Kering\u2019s early stake in Borland signifies that Chinese gold houses are no longer peripheral entities, but are redefining where luxury value is made. The investment also aligns with Kering\u2019s broader China reset. At the China International Import Expo (CIIE) last month, the group announced a strategic alliance with Shanghai Fashion Week to support domestic designers, underscoring a shift from market extraction to cultural participation. Under new CEO Luca de Meo, Kering has been working to rebuild momentum in China, and a bet on Borland strengthens the group\u2019s ties to the country\u2019s cultural economy at a critical moment.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Source URL: http:\/\/vogue.com\/article\/kering-taps-chinas-gold-surge-with-borland-investment<\/p>\n","protected":false},"excerpt":{"rendered":"

    Companies Kering Taps China\u2019s Gold Surge with Borland Investment By Yiling Pan December 2, 2025 Photo: Courtesy of Borland Kering Ventures, Kering Group\u2019s investment arm, has taken a minority stake in Chinese jewelry house Borland, the company confirmed in a statement on December 1. Kering\u2019s investment in the company \u2014 best known for 24-karat gold […]<\/p>\n","protected":false},"author":1,"featured_media":820324,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-820323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/820323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=820323"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/820323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/820324"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=820323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=820323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=820323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}