{"id":817530,"date":"2025-12-02T10:22:41","date_gmt":"2025-12-02T07:22:41","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=817530"},"modified":"2025-12-02T10:22:41","modified_gmt":"2025-12-02T07:22:41","slug":"the-prada-versace-deal-is-done-what-now","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=817530","title":{"rendered":"The Prada-Versace Deal Is Done. What Now?"},"content":{"rendered":"
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Investments<\/span><\/div>\n<\/div>\n

The Prada-Versace Deal Is Done. What Now?<\/h1>\n
By <\/span>Lucy Maguire<\/span><\/span><\/span><\/div>\n

December 2, 2025<\/p>\n

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    Versace SS26.<\/span>Photo: Courtesy of Versace<\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
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    After six months of awaiting regulatory approval, Prada Group has officially acquired Versace in a $1.25 billion deal that strategically links two of Italy\u2019s most culturally significant labels, Prada Group announced today.<\/p>\n

    \u201cWe\u2019re ready for this journey,\u201d Prada Group chief executive officer Andrea Guerra told investors on a call following Prada\u2019s acquisition announcement in April. Prada Group scion and head of corporate social responsibility, Lorenzo Bertelli, will become executive chair of the house.<\/p>\n

    From here, Prada Group will finalize financing agreements, complete closing conditions (legal contracts), and formally transfer ownership, analysts say. Then, the real work begins at Versace, as Prada Group takes on a house steeped in history and entrenched in popular culture that has lost its way commercially in recent years. Here\u2019s what we expect to come.<\/p>\n

    A Versace turnaround<\/strong><\/h2>\n

    Versace has faced serious financial headwinds over the last five years. Brand revenues declined 15% to $193 million in fiscal 2025, former Versace owner Capri Holdings reported. In fact, the label has posted quarterly revenue and profit losses since Q3 2024. Capri Holdings put the brand up for sale in February, after a Capri-Tapestry merger was rejected by the US Federal Trade Commission.<\/p>\n

    Following speculation around who would buy Versace, Prada announced its plans to acquire the house in April 2025. Upon the acquisition announcement, Prada Group\u2019s Guerra explained that the goal is \u201csustainable revenue growth in the long term\u201d.<\/p>\n

    This will take work, analysts agree. \u201cVersace is a big name, but still a relatively small business that should be bigger,\u201d said Neil Saunders, managing director of Globaldata\u2019s US retail division, when musing on a to-do list for the brand\u2019s next owner.<\/p>\n

    At the Capri Holdings investor day in February, before the sale, Versace CEO Emmanuel Gintzburger \u2014 who remains in-post \u2014 said the label\u2019s four key focus areas are \u201cdrilling down on house codes, growing accessories to $600 million, growing footwear to $250 million and building out the men\u2019s market share\u201d. Analysts also see potential in new categories like fine jewelry, watches and homeware.<\/p>\n

    Prada Group \u2014 which operates brands including Prada, Miu Miu and Church\u2019s \u2014 is one of few luxury companies to largely weather the luxury slowdown, and could be well placed to strengthen Versace\u2019s business. Group sales rose 9% year-on-year to \u20ac4 billion in the first nine months of 2025, ended September 30. And while several key luxury conglomerates have posted sales declines over the last two years, Prada Group has reported 19 consecutive quarters of growth.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    Prada\u2019s operational and creative capabilities and its Italian roots make it a strong company to steer Versace in the right direction.<\/p>\n

    \u201cIt\u2019s clear that Versace will now have the opportunity to fully step into our world of industrial production,\u201d Bertelli told Vogue Business<\/em> during a recent visit to Prada Group\u2019s Academy for artisans, Scandicci. \u201cThis means not only accessing a more structured and sophisticated manufacturing ecosystem, but also benefiting from processes, expertise and capabilities that can elevate the brand\u2019s craftsmanship and operational strength.\u201d<\/p>\n

    The cost of the turnaround will impact Prada in the short term, however, analysts agree. \u201cI do expect early pressures on [Prada Group\u2019s] margins, given that, currently, Versace is unprofitable, it needs reinvestment, and revenue needs to pick up,\u201d Jelena Sokolova, senior equity analyst at Morningstar, told Vogue Business<\/em> in early October, adding that this will likely take time to achieve. Many analysts tentatively inquired about the effect of the acquisition on Prada\u2019s bottom line, in the group\u2019s recent earnings call, but executives were unable to comment until the completion of the sale. Based on previous years, Prada\u2019s next earnings call should take place in March 2026, providing further clarity on the outlook.<\/p>\n

    A new era under Dario Vitale<\/strong><\/h2>\n

    Strategically, analysts hope Prada will re-establish Versace\u2019s authority, with a focus on strong, high-end ready-to-wear. Following the appointment of chief creative officer Dario Vitale in March 2025, that could be on track. Vitale was hired shortly before the Prada Group sale in April, replacing Donatella Versace as the first non-family member to helm the house. His powerful first outing was one of the most talked-about debuts of the season, perhaps only overshadowed on the final day of Paris Fashion Week by Matthieu Blazy\u2019s Chanel.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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    The collection, an \u201980s fever dream of tight, brightly colored denim and separates, embellished bras and waistcoats (already spotted on the likes of Addison Rae), was declared a season highlight by almost every buyer interviewed by Vogue Business<\/em> at the end of fashion month, from Mytheresa to Dover Street Market. Vitale\u2019s Versace is also positioned firmly in the luxury category, with pieces ranging from \u20ac900 for belts to over \u20ac26,000 for special gowns, based on early insights from the Moda Operandi trunk show. And while one collection alone cannot save a brand, there\u2019s strong momentum behind Vitale\u2019s vision as Versace launches into its next chapter.<\/p>\n

    Donatella, who was crucial to the brand\u2019s sustained cultural gravitas, even as sales faltered, remains a global ambassador for the house. When the Prada sale was announced in April, she celebrated with a post on Instagram. \u201cI am absolutely delighted for Versace to become part of the Prada family. Gianni and I have always had a huge admiration for Miuccia, Patrizio, and their family,\u201d Donatella wrote. \u201cI am honored to have the brand in the hands of such a trusted Italian family business, and I am ready to support this new era for the brand in any way that I can.\u201d Versace didn\u2019t attend Vitale\u2019s Spring\/Summer 2026 show, which was a late addition to the calendar.<\/p>\n

    Bertelli sees potential in Versace\u2019s cultural capital. Its history and sensibility is what attracted Prada Group to acquire the house. \u201cGianni [Versace] was the man who made a traditionally bourgeois, ultra-elite sector suddenly pop. He brought aspiration into a world where aspiration didn\u2019t even exist. In my view, it was a revolution comparable \u2014 dare I say \u2014 to what Michael Jackson did in music: he took something aspirational and made it wildly popular, glamorous and culturally magnetic. Versace still has that fascination today,\u201d he said. \u201cIt\u2019s completely complementary to the other brands in our group \u2014 there\u2019s no overlap in identity, no risk of one stepping on the other\u2019s toes. It\u2019s a universe of its own. That\u2019s why it stood out in a sea of options.\u201d<\/p>\n

    Vitale\u2019s first Versace collection will hit stores early next year, while the designer prepares for his sophomore show in February. As Versace aims to reposition itself firmly in luxury, adjacency to Prada and Italian manufacturing will be a plus.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n

    Source URL: http:\/\/vogue.com\/article\/the-prada-versace-deal-is-done-what-now<\/p>\n","protected":false},"excerpt":{"rendered":"

    Investments The Prada-Versace Deal Is Done. What Now? By Lucy Maguire December 2, 2025 Versace SS26.Photo: Courtesy of Versace After six months of awaiting regulatory approval, Prada Group has officially acquired Versace in a $1.25 billion deal that strategically links two of Italy\u2019s most culturally significant labels, Prada Group announced today. \u201cWe\u2019re ready for this […]<\/p>\n","protected":false},"author":1,"featured_media":817531,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[50],"class_list":["post-817530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-vogue-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/817530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=817530"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/817530\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/817531"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=817530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=817530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=817530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}