{"id":735003,"date":"2025-11-25T10:03:13","date_gmt":"2025-11-25T07:03:13","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=735003"},"modified":"2025-11-25T10:03:13","modified_gmt":"2025-11-25T07:03:13","slug":"will-ai-be-this-holiday-shopping-seasons-santa","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=735003","title":{"rendered":"Will AI Be This Holiday Shopping Season\u2019s Santa?"},"content":{"rendered":"
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Technology<\/span><\/div>\n<\/div>\n

Will AI Be This Holiday Shopping Season\u2019s Santa?<\/h1>\n
This year\u2019s Black Friday period will give brands and retailers their first real indication of how consumers are adapting to commerce-focused AI search \u2014\u00a0and whether it could be a boon for Christmas holiday sales.<\/div>\n
By <\/span>Amy O\u2019Brien<\/span><\/span><\/span><\/div>\n

November 25, 2025<\/p>\n

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    Artwork: Vogue Business<\/span>Photo: Edward Berthelot via Getty Images<\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
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    The holiday shopping season is here. Will consumers ask AI to be their Santa?<\/p>\n

    It\u2019s more possible than ever after a series of rollouts this year have brought shopping features directly into AI platforms. The latest, announced yesterday, is OpenAI\u2019s launch of a new \u201cshopping research\u201d feature within the ChatGPT app that asks questions about budget, style, and use cases to deliver users a \u201cpersonalised buying guide\u201d, just in time for the Black Friday weekend. It builds on OpenAI\u2019s previous shopping features, announced in May, and comes a week after the company\u2019s biggest search competitor, Google, rolled out a suite of new shopping-focused updates within its AI Mode, boosted by its new upgraded conversational AI model, Gemini 3.<\/p>\n

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    ChatGPT’s new \u201cshopping research\u201d feature<\/span>Photo: Courtesy of OpenAI<\/span><\/div>\n<\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    \u201cIt\u2019s a huge product release literally in the busiest shopping period of the year, but it integrates all of the latest capabilities of our large language model (LLM) Gemini into the everyday consumer experience just in time,\u201d says Sophie Neary, managing director of retail at Google. \u201cGemini is able to bring a more nuanced understanding of purchase intent that makes it more powerful than ever before.\u201d<\/p>\n