{"id":731464,"date":"2025-11-24T15:54:22","date_gmt":"2025-11-24T12:54:22","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=731464"},"modified":"2025-11-24T15:54:22","modified_gmt":"2025-11-24T12:54:22","slug":"k-pop-group-riize-on-the-dark-side-of-success-fame-isnt-everything","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=731464","title":{"rendered":"K-pop group RIIZE on the dark side of success: \u2018Fame isn\u2019t everything\u2019"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/music\/article\/69131\/1\/for-riize-k-pop-emotional-fame-fans-celebrity-interview\" data-article-id=\"69131\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.4\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"RIIZE_FAME_Group Press 2\" class=\"img\" height=\"2143\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431318-1.jpg\" width=\"3000\" title=\"1431318-1\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"24\">24,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - music\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>K-pop group RIIZE on the dark side of success: \u2018Fame <span class=\"nowrap\">isn\u2019t everything\u2019<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>As they release their rage and trip-hop-tinged sophomore EP, FAME, the K-pop six-piece talk fans, \u2018emotional pop\u2019 and how they\u2019re learning to deal <span class=\"nowrap\">with celebrity<\/span><\/h2>\n<\/div>\n<p><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"24\">24,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/div>\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - music\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><\/div>\n<\/div>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/taylorglasby\">Taylor Glasby<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<aside class=\"primary\">\n<div class=\"sticky bottom\">\n<div class=\"read-more\"><span class=\"read-more-header\">Read More<\/span><\/p>\n<div class=\"read-more-items\">\n<div class=\"read-more-item vertical-fashion\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69114\/1\/jake-zhang-pre-fall-2026-collection-central-saint-martins\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"GOPR3549\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431224-4.jpg\" title=\"1431224-4\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/fashion\">Fashion<\/a><a href=\"https:\/\/www.dazeddigital.com\/fashion\/article\/69114\/1\/jake-zhang-pre-fall-2026-collection-central-saint-martins\"><span class=\"title\">Jake Zhang is forging fashion avatars for a post-physical world<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-life-culture\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/68983\/1\/so-excited-to-catch-up-culture-friendship-recaps-friends\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Sorry, Baby (Film still)\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1429729-30.jpg\" title=\"1429729-30\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/life-culture\">Life &amp; Culture<\/a><a href=\"https:\/\/www.dazeddigital.com\/life-culture\/article\/68983\/1\/so-excited-to-catch-up-culture-friendship-recaps-friends\"><span class=\"title\">Are we caught in a culture of never-ending catch-ups?<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-film-tv\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69061\/1\/short-form-40-years-music-videos-ads-moving-image-mack-book-jonathan-glazer\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Simon Cooper, Volkswagen, Angel\u2019s Day Off (2006)\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430569-21.jpg\" title=\"1430569-21\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/film-tv\">Film &amp; TV<\/a><a href=\"https:\/\/www.dazeddigital.com\/film-tv\/article\/69061\/1\/short-form-40-years-music-videos-ads-moving-image-mack-book-jonathan-glazer\"><span class=\"title\">This book goes deep on cult music videos and iconic ads<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>During RIIZE\u2019s first US tour this summer, group members Anton (bass) and Wonbin (guitar) joined forces for an extended intro to their debut single, 2023\u2019s \u201c<\/span><a href=\"https:\/\/www.youtube.com\/shorts\/DKRQYlllKAk\"><span>Get A Guitar<\/span><\/a><span>\u201d. It wasn\u2019t the first time the song had been given such treatment, nor a first for the two RIIZE members to flex their playing skills, but what emerged through the sound system was more compelling, richer, bluesier and funkier than it\u2019d ever sounded before, the members visibly more melded with their instruments.<\/span><\/p>\n<p><span>\u201cI\u2019ve always been a fan of funk musicians like Pino Palladino,\u201d Anton tells Dazed over a Zoom call post-dance rehearsal, surrounded by his bandmates. \u201cBut that rock\/bluesy intro was a really cool way to start that section of our concert. If we had more opportunities to explore that sound and bring it to K-pop, I think that\u2019d be cool.\u201d\u00a0<\/span><\/p>\n<p><span>The fun thing about RIIZE \u2013 Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton &#8211; is that nothing ever seems off the table, and a foray into blues-tinged rock could very well be just over the horizon. Since their debut, they\u2019ve explored the music landscape with a wide net, with their first mini-album, <\/span><em><span>RIIZING<\/span><\/em><span>, and first album, <\/span><em><span>ODYSSEY<\/span><\/em><span>, carefully plucking and pruning inspiration from the 20 or so years of music produced at their label, SM Entertainment. Scuzzy electronica and deliberately over-produced vocals sat alongside classic boy band sweetness, and honking EDM gave way to nostalgic slap bass. The moment you think you have RIIZE\u2019s sound pinned, the Houdini their way out of that pigeonhole a second later.\u00a0<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"TVqEwvbZP30\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/TVqEwvbZP30\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>It shouldn\u2019t be a surprise to anyone, then, that their new EP <\/span><em><span>FAME<\/span><\/em><span> (for which the concept trailer was shot at Kent\u2019s historic Linton Park estate) sounds nothing like where they\u2019ve been before, and that its three songs are, sonically, at complete odds with each other. The lyrics needle at celebrity, its lure and gloss, and its distortive, anxiety-inducing capabilities. RIIZE have been here before (\u201cShow Me Love, \u201cAnother Life\u201d, Fly Up\u201d), teeth jittering against the subject like on a particularly sharp hangnail.<\/span><\/p>\n<p><span>And yet, somehow, <\/span><em><span>FAME<\/span><\/em><span> is startling: \u201cSomething In The Water\u201d nods to 90s trip hop and Air\u2019s sultry <\/span><em><span>Moon Safari<\/span><\/em><span>, while the taproot of \u201cFAME\u201d is rage, the trap sub-genre pioneered by Trippie Redd and Playboi Carti, and rounding the trio out is \u201cSticky Like\u201d, which, for a moment, could have been on a Bieber album but balloons into a drum-driven ride of twinkling pop and big \u2013 really big \u2013 vocals. This might not be, as Wonbin says, the start of their \u201cnew chapter\u201d, but it\u2019s about to be one hell of an era.<\/span><\/p>\n<p><strong>\u201cSomething In The Water\u201d is a gorgeous, intense song. When you first heard it, what did you picture in your mind?<\/strong><\/p>\n<p><strong>Sohee:<\/strong><span> Like there was this really big pond of transparent water, and one drop of black ink, like you can see it fall into the water and the dye spreads, that\u2019s what came to me.<\/span><\/p>\n<p><strong>Eunseok<\/strong><span>: For me, I felt like I was deep underwater, like deep down in the sea, that\u2019s the kind of emotion it evoked for me.<\/span><\/p>\n<p><strong>This is a new sound for you that delves into trip hop and space pop \u2013 are these genres that you were familiar with?<\/strong><\/p>\n<p><strong>Anton:<\/strong><span> The instrumental is sort of like that style, but the vocal melody itself is almost reminiscent of R&amp;B. When I first heard it, [I thought] while it may not be necessarily super unique or new, it was a style of music that I hadn\u2019t really heard before in K-pop, so I thought it was a good opportunity for us. SOHEE\u2019s image of the song is a pretty good representation of it, like the mood of the song is almost eerie. It\u2019s calm but not in a peaceful way.<\/span><\/p>\n<p><strong>When you\u2019ve got a clear juxtaposition \u2013 here, eerie and sultry \u2013 how do you work with that in the studio to find the balance?<\/strong><\/p>\n<p><strong>Shotaro:<\/strong><span> What came first for me was not the creepiness but that the vocals needed to be very delicate. I thought it was very dream-like, and I felt that eerie, dark side the members mention when I was listening [again]. There are lyrics like, \u2018<\/span><em><span>Why am I still here alone?<\/span><\/em><span>\u2019 \u2013 it\u2019s really about inner insecurities, so I wanted to really delve into that too, and tried to add all those nuances to the song when recording.\u00a0<\/span><\/p>\n<\/div>\n<figure class=\"inline-img expandable dev-view-hide\" data-img=\"22405167-3e79-4db5-aac3-b39c0128467c\" data-src=\"https:\/\/images-prod.dazeddigital.com\/2000\/azure\/dazed-prod\/1430\/1\/1431319.JPG\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.4\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"RIIZE_FAME_Group Press 1\" class=\"img\" height=\"2143\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431319.jpg\" width=\"3000\" title=\"1431319\"><\/span><\/span><figcaption class=\"img-caption\"><span class=\"credit\">Credit SM Entertainment<\/span><\/figcaption><\/figure>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>When prepping for something you\u2019ve never done sonically, what\u2019s the process to get into the zone?<\/strong><\/p>\n<p><strong>Shotaro:<\/strong><span> My process before recording \u2018Something\u2019s In The Water\u2019, or when we have something new, is to listen to a lot of music, think about the lyrics I\u2019m inspired by and look at the artists the song reminds me of, and I try to use that energy in my recording. For this, it was The Weeknd, Justin Bieber and DEAN.<\/span><\/p>\n<p><strong>You\u2019ve openly addressed that darker side of yourselves<\/strong><strong>. What do you see now when you look inwards?\u00a0<\/strong><\/p>\n<p><strong>Anton:<\/strong><span> Since our debut, we\u2019ve made music about \u2018rising\u2019 and \u2018realising\u2019 our dreams, what came before in our trainee days, and the struggles related to that. This time, and it being the first songs since then, we wanted to explore topics that are related to what we feel having achieved fame, whether it be struggles or emotions about fame itself. All three songs are connected by that.<\/span><\/p>\n<p><strong>\u201cFAME\u201d says \u2018<\/strong><strong><em>All this fake fame, maybe I don\u2019t need it<\/em><\/strong><strong>\u2019, and \u2018<\/strong><strong><em>Shout, loud, cry, tears, fear, pain but keep going, all I did it for, my love, not fame<\/em><\/strong><strong>\u2019. Do you have a dislike of fame or being famous?<\/strong><\/p>\n<p><strong>Sohee:<\/strong><span> No.<\/span><\/p>\n<p><strong>Wonbin:<\/strong><span><em> [Laughs] <\/em>We love being famous.<\/span><\/p>\n<p><strong>What does it mean then to sing those lines but actually enjoy where you\u2019re at as a famous pop star?<\/strong><\/p>\n<p><strong>Sohee:<\/strong><span> On <\/span><em><span>Odyssey,<\/span><\/em><span> there\u2019s \u2018Fly Up\u2019, and in that, we also say, \u2018<\/span><em><span>I don&#8217;t need no fame<\/span><\/em><span>\u2019, so we\u2019re expanding on that. We\u2019re not saying fame is bad, we need that as artists. It\u2019s critical to keep making more albums. But there\u2019s more to becoming great artists than just fame, and I think we\u2019re in the process of learning what really matters. It could be loving yourself, caring for people around you, including your fans, but we know that fame isn\u2019t everything. It\u2019s really important that you don\u2019t lose your grasp on yourself, to hold onto my true self.<\/span><\/p>\n<blockquote>\n<p><span>Being famous is good but it shouldn\u2019t be the end goal. You just have to work really hard in your area of expertise and when you do it really well, people start to recognise you<\/span><\/p>\n<\/blockquote>\n<p><strong>\u201cFAME\u201d also says \u2018<\/strong><strong><em>Shout out for your name<\/em><\/strong><strong>\u2019, which seems to allude to your point of keeping a grip within the myriad of challenges that also come with being famous.<\/strong><\/p>\n<p><strong>Anton:<\/strong><span> I\u2019m chasing a higher version of myself rather than fame. Like in the beginning of the chorus, there\u2019s a line that says \u2018<\/span><em><span>Running towards you<\/span><\/em><span>\u2019, and I saw \u2018you\u2019 as myself.<\/span><\/p>\n<p><strong>Sungchan:<\/strong><span> I thought \u2018you\u2019 was our fans. Being famous is good, but it shouldn\u2019t be the end goal. You just have to work really hard in your area of expertise and when you do it really well, people start to recognise you. It\u2019s not just our profession; it could be anyone \u2013 you work hard to get that acknowledgement, and it could be something we call \u2018fame\u2019, but really it\u2019s just that acknowledgement from people.<\/span><\/p>\n<p><strong>The EP\u2019s concept video was beautiful \u2013 a very old world, period piece \u2013 but since I\u2019m yet to see <\/strong><strong><em>FAME\u2019s<\/em><\/strong><strong>,<\/strong><strong>describe it in one word\u2026<\/strong><\/p>\n<p><strong>Wonbin:<\/strong><span><em> [Laughs] <\/em>We haven\u2019t seen the final cut yet!<\/span><\/p>\n<p><strong>Shotaro:<\/strong><span> I really like the intro. We\u2019re all there, but Anton kicks it off, and I love the studio and the colour grading, so stay tuned.<\/span><\/p>\n<p><strong>Anton:<\/strong><span> We shot the intro in one take, and the members are all doing their own thing. Hopefully, it makes the cut because it was fun to shoot.<\/span><\/p>\n<p><strong>If <\/strong><strong><em>Odyssey<\/em><\/strong><strong> was like your first book of stories, then is <\/strong><strong><em>FAME<\/em><\/strong><strong> like a novella? How would you define this era?<\/strong><\/p>\n<p><strong>Wonbin:<\/strong><span> Right now, we\u2019re in between our chapter one and chapter two. I think <\/span><em><span>Odyssey<\/span><\/em><span> and everything else we\u2019ve done so far is all about growing, going up the staircase, and if we had a snapshot for that album, it would be like cheering ourselves on and being very energised. But if <\/span><em><span>FAME <\/span><\/em><span>were a snapshot, it\u2019d be of the introspectiveness we had as we were preparing for this album, it would be one taken behind the scenes.<\/span><\/p>\n<p><strong>Since your debut, you\u2019ve described RIIZE\u2019s genre as \u2018emotional pop\u2019 but also consistently experimented to the point of not having an easily definable sound. Two years in, is genre a necessity? If so, why\u2019s \u2018emotional pop\u2019 still the best fit?<\/strong><\/p>\n<p><strong>Eunseok:<\/strong><span> We\u2019re trying to pour our own stories and emotions into our songs, [that\u2019s what] we think of as the emotional pop genre. I think of it as a big tree where there could be different fruits hanging from it and all of those are different stories and emotions. People love all of them, all of their differences. This love, the exchange of that love, that\u2019s why we should work to be better artists, and not just run towards fame. We exist because our fans exist.<\/span><\/p>\n<p><span>FAME\u00a0<em>is out now.<\/em><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/q-and-a\">Q+A<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/k-pop\">K-pop<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/rage\">Rage<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your creative community and connect with 15,000 creatives from around the world.<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"grid section-header\">\n<div class=\"section-header__link\"><a 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":731465,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-731464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/731464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=731464"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/731464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/731465"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=731464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=731464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=731464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}