{"id":720001,"date":"2025-11-21T09:07:09","date_gmt":"2025-11-21T06:07:09","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=720001"},"modified":"2025-11-21T09:07:09","modified_gmt":"2025-11-21T06:07:09","slug":"why-vinted-is-getting-into-the-payments-business","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=720001","title":{"rendered":"Why Vinted Is Getting into the Payments Business"},"content":{"rendered":"
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Technology<\/span><\/div>\n<\/div>\n

Why Vinted Is Getting into the Payments Business<\/h1>\n
By <\/span>Amy O\u2019Brien<\/span><\/span><\/span><\/div>\n

November 21, 2025<\/p>\n

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    Photo: Courtesy of Vinted<\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<\/div>\n
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    Peer-to-peer resale platform Vinted is an outlier in the industry: it\u2019s profitable and still growing \u2014 reporting a 330% jump in net profits to \u20ac76.7 million in 2024. To capitalize on that position, it\u2019s introducing payments through Vinted Pay.<\/p>\n

    The company is building an in-house wallet and payout service for its members, in what it says is a bid to \u201ccreate a more seamless, secure and user-friendly way to make payments through the app\u201d, to replace the third-party wallets and payout services it\u2019s relied on in the past. It\u2019s a move that will also cut costs for Vinted, as the more of the payment process it handles, the less fees it has to pay to third-party payment providers. It\u2019s currently testing an in-house wallet service with a small group of members in Lithuania, Finland, Greece, Slovakia and Croatia, a spokesperson confirmed.<\/p>\n

    While resale is an operationally heavy, low-margin business, payments is a high-margin, high-volume and infinitely scalable business that has borne some of the most valuable startups in the world, including Stripe, Block and Adyen. Typical gross margins for payment companies range from 60% to 90%, while resale platforms\u2019 gross margins hover up to 30%.<\/p>\n

    \u201cBy developing our own, in-house capabilities and services, we aim to be faster and more responsive as we grow,\u201d the spokesperson added, underlining that the Vinted Pay business is in its \u201cearly stages\u201d, and that the company will continue to work with its existing payment service providers (PSPs), including Mangopay, Checkout.com and Adyen, across its 26 markets.<\/p>\n

    In a panel conversation at the Web Summit conference in Lisbon, Vinted senior brand director Andrew Smith told me that where margins are \u201crazor thin\u201d in the secondhand business, systematically moving into other categories beyond fashion has been part of the company\u2019s vision from the get-go.<\/p>\n