{"id":717340,"date":"2025-11-20T18:47:10","date_gmt":"2025-11-20T15:47:10","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=717340"},"modified":"2025-11-20T18:47:10","modified_gmt":"2025-11-20T15:47:10","slug":"modern-adventure-removes-lance-armstrongs-podcast-logo-from-jersey-ahead-of-2026-launch","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=717340","title":{"rendered":"Modern Adventure Removes Lance Armstrong’s Podcast Logo from Jersey Ahead of 2026 Launch"},"content":{"rendered":"
\n
\n
Published November 20, 2025 01:58AM<\/div>\n<\/div>\n

Modern Adventure Pro Cycling has removed The Move<\/em> podcast logo \u2014 the show fronted by Lance Armstrong \u2014 from its team kit ahead of its 2026 debut.<\/p>\n

Team owner George Hincapie also confirmed to Velo<\/em> that there\u2019s no official link to Armstrong and the new startup American team with big ambitions.<\/p>\n

\u201cIt was on the jersey, but it\u2019s not anymore,\u201d Hincapie told Velo<\/em>. \u201cLance is not involved, and he never wanted to have anything to do with the team.\u201d<\/p>\n

The Move<\/em> is a cycling podcast hosted by Armstrong and Hincapie and features rotating guests.<\/p>\n

The podcast logo appeared when the jersey was first unveiled this fall, raising eyebrows over whether it was permitted, given Armstrong\u2019s lifetime ban from cycling.<\/p>\n

Hincapie said the initial placement was a temporary placeholder to help promote the team while management finalized commercial partners going into its debut season.<\/p>\n

\u201cWe\u2019re still friends and we do the podcast together,\u201d Hincapie said of Armstrong. \u201cHe\u2019s so busy with his next ventures, and he never really wanted to get back into the game anyway.\u201d<\/p>\n

\n
ADVERTISEMENT<\/span><\/div>\n<\/div>\n

Hincapie told Velo<\/em> that the space has since been filled by a paying sponsor contributing directly to the team\u2019s budget.<\/p>\n

The jersey update comes after the UCI officially approved Modern Adventure\u2019s ProTeam license for 2026.<\/p>\n

Backed by multi-year financial guarantees, the squad is set to become the first major new U.S. team in years.<\/p>\n

Hincapie and his partners have brought on some solid backers to open what they say is a multi-year plan to build the team into a Tour de France-caliber organization with a strong presence of U.S. riders on its roster.<\/p>\n

The title sponsor is Modern Adventure, an upscale travel company. Other frontline backers include Factor, SRAM, Hincapie Sportswear, Harder, Eko\u00ef, and Black Inc.<\/p>\n

Additional partners include other big names in and out of cycling, like Finish Line, SelleItalia, ChemStation, Columbia, Hammerhead, Eagle Creek, DeFeet, Coffee Kreis, Michelin, and Training Peaks.<\/p>\n

The full roster of 20 riders is set for its first team camp in December and will reconvene in January in Europe.<\/p>\n

Hincapie is actively pursuing invites for what will be the team\u2019s first races in its debut season.<\/p>\n\n<\/div>\n

Source URL: https:\/\/velo.outsideonline.com\/news\/modern-adventure-removes-lance-armstrong-podcast-sponsorship\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Published November 20, 2025 01:58AM Modern Adventure Pro Cycling has removed The Move podcast logo \u2014 the show fronted by Lance Armstrong \u2014 from its team kit ahead of its 2026 debut. Team owner George Hincapie also confirmed to Velo that there\u2019s no official link to Armstrong and the new startup American team with big […]<\/p>\n","protected":false},"author":1,"featured_media":717341,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[71],"class_list":["post-717340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-velo-outsideonline-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/717340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=717340"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/717340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/717341"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=717340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=717340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=717340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}