{"id":717213,"date":"2025-11-20T18:09:25","date_gmt":"2025-11-20T15:09:25","guid":{"rendered":"https:\/\/analyse.optim.biz\/?p=717213"},"modified":"2025-11-20T18:09:25","modified_gmt":"2025-11-20T15:09:25","slug":"fathers-guide-to-awful-records","status":"publish","type":"post","link":"https:\/\/analyse.optim.biz\/?p=717213","title":{"rendered":"Father\u2019s guide to Awful Records"},"content":{"rendered":"<article class=\"main-article standard \">\n<div class=\"article-main-content article-wrapper has-media-but-its-an-image\" data-status=\"loaded\" data-primary-article=\"true\" data-url=\"\/music\/article\/69109\/1\/father-s-guide-to-awful-records\" data-article-id=\"69109\">\n<header class=\"article-header has-landscape-image no-media\">\n<div class=\"wrapper dg-max-width\">\n<div class=\"inner\">\n<figure class=\"main-img no-figcaption\" data-img-aspect-ratio-type=\"landscape\" data-img-aspect-ratio=\"1.56\" data-template=\"Standard Article\"><span class=\"has-css-custom-props image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img loading=\"lazy\" decoding=\"async\" alt=\"AR500752\" class=\"img\" height=\"1452\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1431186-1.jpg\" width=\"2272\" title=\"1431186-1\"><\/span><\/span><\/figure>\n<aside class=\"meta\">\n<div class=\"inner\"><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/aside>\n<div class=\"titles\">\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - music\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/lists\">Lists<\/a><\/div>\n<\/div>\n<h1 class=\"title\"><span>Father\u2019s guide to <span class=\"nowrap\">Awful Records<\/span><\/span><\/h1>\n<div class=\"standfirst\">\n<h2>As the Atlanta trap legend enters his domestic, fatherhood era, Awful Records founder Father looks back at five of the most iconic releases from <span class=\"nowrap\">the label<\/span><\/h2>\n<\/div>\n<p><span class=\"month\">November<\/span>\u00a0<br \/>\n<span class=\"day\" data-day=\"20\">20,<\/span>\u00a0<br \/>\n<span class=\"year\">2025<\/span><\/div>\n<\/div>\n<div class=\"tags\">\n<div class=\"sections\"><a class=\"category vertical - music\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/lists\">Lists<\/a><\/div>\n<\/div>\n<div class=\"providers\">\n<div class=\"contributors\"><span class=\"contributor\" data-contributor-role=\"Text\"><span class=\"contributor-role\">Text<\/span><a class=\"contributor-name\" href=\"https:\/\/www.dazeddigital.com\/user\/solomonpacemccarrick\">Solomon Pace-McCarrick<\/a><\/span><\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"article-body-container\">\n<aside class=\"primary\">\n<div class=\"sticky bottom\">\n<div class=\"read-more\"><span class=\"read-more-header\">Read More<\/span><\/p>\n<div class=\"read-more-items\">\n<div class=\"read-more-item vertical-music\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/music\/article\/66924\/1\/oruam-brazil-rio-favelas-rap-summer-2025-issue\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"DC288_Covers-3_Final-RGB-4x5-Oruam\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1412583-1.jpg\" title=\"1412583-1\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a href=\"https:\/\/www.dazeddigital.com\/music\/article\/66924\/1\/oruam-brazil-rio-favelas-rap-summer-2025-issue\"><span class=\"title\">Oruam: The rapper giving a poet\u2019s-eye view of favela life<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-music\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/music\/article\/69044\/1\/lux-rosalia-new-album-2025-noah-dillon-carminho-daniel-bjaranason-yahritza\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Screenshot 2025-11-07 at 10.16.55\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430439-15.jpg\" title=\"1430439-15\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a href=\"https:\/\/www.dazeddigital.com\/music\/article\/69044\/1\/lux-rosalia-new-album-2025-noah-dillon-carminho-daniel-bjaranason-yahritza\"><span class=\"title\">Lux: 4 collaborators unpack Rosal\u00eda\u2019s monumental new album<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"read-more-item vertical-beauty\">\n<div class=\"read-more-item-link\"><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/42241\/1\/the-sexiest-flesh-baring-instagram-accounts\" class=\"article-list-item-image\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Marius Sperlich\" class=\"img\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1350162-1.jpg\" title=\"1350162-1\"><\/span><\/span><\/a><\/p>\n<div class=\"read-more-item-content\"><a class=\"category\" href=\"https:\/\/www.dazeddigital.com\/beauty\">Beauty<\/a><a href=\"https:\/\/www.dazeddigital.com\/beauty\/article\/42241\/1\/the-sexiest-flesh-baring-instagram-accounts\"><span class=\"title\">The sexiest flesh-baring Instagram accounts you need to follow<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/aside>\n<div class=\"article-body wrapper\">\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>By all accounts, <a href=\"https:\/\/www.instagram.com\/awfulrecords\/?hl=en\">Awful Records<\/a> was wild. Founded by Atlanta rapper <a href=\"https:\/\/www.instagram.com\/father\/?hl=en\">Father<\/a> in 2011, the label became home a motley crew of artists, including early cloud rapper Slug Christ, left-field R&amp;B singer ABRA, and a baby-faced Playboi Carti \u2013 joined by little more than an experimental approach to rap music, and a healthy appetite for psychedelic drugs. Videos from their mid-2010s heyday depict the cohort smoking weed, playing Russian roulette with knives and vomiting on the front lawns of various run-down houses around Atlanta. But a lot has changed since then: Father\u2019s actually a father now.<\/span><\/p>\n<p><span>A far cry from his debaucherous twenties, Father joins our call wearing a strawberries and cream sweater, surrounded by children\u2019s toys and with the faint shrieks of kids playing in the background. At one point his fianc\u00e9e phones in from work to remind him to take their kids to a dentist appointment \u2013 \u201cI\u2019ll make sure to brush their teeth,\u201d Father responds. \u201cI\u2019ve already dealt with friends who are high as shit and drunk as fuck all day, kids really aren\u2019t that different,\u201d the now-33-year-old tells Dazed, laughing.<\/span><\/p>\n<p><span>This new life stage is written all over Father\u2019s latest album, <\/span><em><span>Patricide<\/span><\/em><span>, released in July of this year. \u201cI titled it that, because, at the time, I wanted it to be my final album,\u201d he explains. \u201cI didn\u2019t want to make the music that everybody knew me for, the drugged out shit. I\u2019m in a different place in life. I was like, \u2018What the fuck do I talk about anymore?\u2019 But, while working on the project, I figured out that I can let go. I don\u2019t need to be the person that made \u2018Wrist\u2019 or \u2018I\u2019m A Piece of Shit\u2019. I can move forward.\u201d<\/span><\/p>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"uo6tz5fQWqE\"><span class=\"preserve-aspect-ratio\"><iframe loading=\"lazy\" allowfullscreen frameborder height=\"422\" scrolling=\"no\" src=\"https:\/\/www.youtube.com\/embed\/uo6tz5fQWqE\" webkitallowfullscreen width=\"750\"><\/iframe><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span>This difference is laid out from the very beginning. Where Father\u2019s biggest hit to date, 2014\u2019s \u201cLook At Wrist\u201d, is a tranqued-out psychedelic trap cut about having an expensive watch, <\/span><em><span>Patricide<\/span><\/em><span>\u2019s opener, \u201cMy chain is cursed\u201d sees him taking off his jewellery for the first time in his career. \u201cI realised in the shower one day that, for years, I\u2019d never taken my chain off,\u201d Father reflects on making the track. \u201cI was like, \u2018Man, maybe that means I\u2019m hanging onto something\u2019.\u201d<\/span><\/p>\n<p><span>\u201cMy chain is cursed\u201d itself is set to the Billy Cobham sample made famous by Massive Attack\u2019s \u201cSafe From Harm\u201d, a carnal, looping trip-hop bassline that sets the scene for the project that follows. Far from the mosh-ready mayhem of his earlier releases, <\/span><em><span>Patricide<\/span><\/em><span>\u2019s soundscapes are much more submerged, with lyrics that sit a little closer to home. Later, on \u201cCannot run when overencumbered\u201d, Father packages reflections on overconsumption and excess in a reference to the video game <em>The Elder Scrolls V: <\/em><\/span><em><span>Skyrim<\/span><\/em><span>, but it\u2019s still delivered with the off-kilter dynamism that Awful Records fans know and love.<\/span><\/p>\n<blockquote>\n<p><span>I\u2019ve recently been thinking about bringing some people into the fold, been talking to some people. We\u2019ll see what the future of Awful is&#8230;<\/span><\/p>\n<\/blockquote>\n<p><span>Indeed, in a 2016 documentary about Awful Records, Slug Christ positioned Awful Records as the experimental art stage in rap history, following equivalents to early cave paintings and still life drawings in eras that preceded it. \u201cWe definitely fit towards the abstract end,\u201d Father tells Dazed. \u201cBut, over time, things got more complicated, with label deals and shit like that. Releases became slower.\u201d<\/span><\/p>\n<p><span>He continues: \u201cWe\u2019re all over the place now and don\u2019t even see each other as often anymore. Archie\u2019s a studio engineer, Abra just had her baby. We\u2019re definitely in that later stage of creativity. But I\u2019ve recently been thinking about bringing some people into the fold, been talking to some people. We\u2019ll see what the future of Awful is\u2026\u201d<\/span><\/p>\n<p><span>In honour of this new era in his career, below, Father breaks down the stories behind five essential releases from Awful Records.<\/span><\/p>\n<h1><span>\u201cVODKA ON THE WEEKEND FEAT. COODIE BREEZE, RICH PO SLIM AND ARCHIBALD SLIM\u201d \u2013 ILOVEMAKONNEN<\/span><\/h1>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"rFUjRKPU6ss\"><span class=\"preserve-aspect-ratio\"><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Father: <\/strong><span>This is incredibly important because the video was a pivotal day for us. If you watch the video, it was like we were planning a party the entire day. So, we start off in the grocery store then we all come together for this party at the end. People don&#8217;t realise it but <em>The Fader<\/em> were there \u2013 they were the random guys that are in the party. That weekend was where a lot of important shit happened, <em>The Fader<\/em> were like, \u2018We love you guys\u2019 and that caused them to do a lot of the articles and bringing us out for shows. A lot of the focus at the time for them was like Makonnen, but then he said, \u2018Check out my friends that are also cool as fuck.\u2019 People don\u2019t realise that that weekend was vital to our growth.<\/span><\/p>\n<p><strong>Were you drinking vodka on the weekend?<\/strong><\/p>\n<p><strong>Father: <\/strong><span>I was drinking hella Svedka at the time, it was cheap and down the street. I was getting them for like ten bucks.<\/span><\/p>\n<h1><span>\u201c<\/span><strong>LMK FEAT. ARCHIBALD SLIM, FATHER, KCSB AND ETHEREAL\u201d<\/strong><\/h1>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"3Ksc64QsaUg\"><span class=\"preserve-aspect-ratio\"><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Father: <\/strong><span>\u2018LMK\u2019 is the best representation of our music process because, if you listen to that song, it\u2019s the shittiest sounding audio ever. I\u2019m pretty sure it\u2019s mixed like shit. All our friends were in the living room and we\u2019re just trading off [bars] in there. It was a very dark, melancholic time period, but quintessential in that it represented how we operated. Even in the video, it\u2019s all of us standing around a fire.<\/span><\/p>\n<h1><span>\u201cFRUIT\u201d \u2013 ABRA<\/span><\/h1>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"CI1g4dnDtao\"><span class=\"preserve-aspect-ratio\"><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><span><strong>Father:<\/strong> Huge Abra song. That<\/span><span> was a big turning point for her, the songs she had dropped prior were also huge but this was the one that did a lot for her. It was also just a strong representation of the crew\u2019s sound and gave us a bit of variation besides the drug rap.<\/span><\/p>\n<h1><span>\u201cI\u2019M THE OCEAN\u201d \u2013 SLUG CHRIST<\/span><\/h1>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"sgBDxPz8PEE\"><span class=\"preserve-aspect-ratio\"><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Father:<\/strong><span>I think it happened while I was on tour, but there was a big Miami trip around this time and \u2018I\u2019m the Ocean\u2019 was created during that period. That was another growth period for the crew. <\/span><span>They<\/span><span> were down there for the first Rolling Loud festival \u2013 after that, we were never invited down again. I think they were all down there tripping. I think Rich Po Slim kicked a fan in the chest off the stage or some shit. But, yeah, that marked another iconic time period in Awful Records.<\/span><\/p>\n<h1><span>\u201cLOOK AT WRIST\u201d \u2013 FATHER<\/span><\/h1>\n<\/div>\n<div class=\"src-youtube video-container embed-content\" data-embed-type=\"media-youtube\" data-id=\"mF9kOkRCnyo\"><span class=\"preserve-aspect-ratio\"><\/span><\/div>\n<div class=\"embed-content\" data-embed-type=\"raw-html\">\n<p><strong>Father: <\/strong><span>Fuck it, that was a jumping point in general for me and the crew. Makonnen was already set, and him fucking with us put a lot of things on course. To this day, \u2018Wrist\u2019 is still the biggest recognition I got for myself, and I\u2019m less reluctant about it now that I used to be.<\/span><\/p>\n<p><strong>Why were you so reluctant?<\/strong><\/p>\n<p><strong>Father: <\/strong><span>At the time I was very much like, \u2018God, I\u2019m only on the hook and It\u2019s my biggest song. I have to perform this every fucking night.\u2019 I got tired because I\u2019m the art guy, I was like, \u2018I\u2019m more than just this one song.\u2019 <\/span><span>Around<\/span><span> that time, I went on my first tour with Theophilus London and Doja Cat, and Theophilus loved that song. He would get me back on stage to perform it two or three times with the band. You get tired of that. But, now I\u2019m older, I learnt to respect that. Like my fiance\u2019s big on the emo scene, and she will take me to go see bands like Emery and shit and she will be like, \u2018Yeah!\u2019 when they play their hits. But, when they play the new stuff\u2026 It made me realise, \u2018Stop being a bitch, bro, play the hits\u2019.\u00a0<\/span><\/p>\n<p><span>Patricide <\/span><em><span>is out now.<\/span><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<footer class=\"article-footer\">\n<div class=\"wrapper\">\n<div class=\"article-series\">\n<h4 class=\"heading\">More on these topics<\/h4>\n<\/div>\n<div class=\"article-series\"><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/music\">Music<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/lists\">Lists<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/awful-records\">Awful records<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/rap\">rap<\/a><a class=\"series\" href=\"https:\/\/www.dazeddigital.com\/tag\/atlanta\">Atlanta<\/a><\/div>\n<\/div>\n<\/footer>\n<div class=\"grid\">\n<div class=\"lava-lamp\">\n<div class=\"lava-lamp-text-container\">\n<h3 class=\"lava-lamp-subheading\">Expand your 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music<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"swiper-slide list-element\">\n<div class=\"scard-latest__section\">\n<div class=\"card-latest__wrapper\"><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/69049\/1\/five-artists-speak-on-the-future-of-latin-club-electronic-music\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"a0332204057_16\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430560-12.jpg\" title=\"1430560-12\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">5 artists speak on the future of \u2018Latin Club\u2019<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/69039\/1\/sam-gellaitry-favourite-producer-anywhere-here-is-fine-interview\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"Sam Gellaitry Main Press_credit Dan Franco\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430385-13.jpeg\" title=\"1430385-13\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">Sam Gellaitry is your favourite producer\u2019s favourite producer<\/h3>\n<\/div>\n<p><\/a><a class=\"card-latest\" href=\"https:\/\/www.dazeddigital.com\/music\/article\/69036\/1\/we-asked-esdeekid-s-fans-what-makes-him-so-special\"><\/p>\n<div class=\"card-latest__img-wrapper\"><span class=\"image-container\" data-aspect-ratio-type=\"landscape\"><span class=\"preserve-aspect-ratio\"><img decoding=\"async\" alt=\"YUSHY_DAZED_ESDEEKID-34\" src=\"https:\/\/analyse.optim.biz\/wp-content\/uploads\/2025\/11\/1430330-14.jpg\" title=\"1430330-14\"><\/span><\/span><\/div>\n<div class=\"card-latest__content\">\n<h3 class=\"card-latest__title\">\u2018Fookin\u2019 sick la!\u2019: EsDeeKid\u2019s fans on what makes him so special<\/h3>\n<\/div>\n<p><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p> Source URL: https:\/\/www.dazeddigital.com\/music\/article\/69109\/1\/father-s-guide-to-awful-records<\/p>\n","protected":false},"excerpt":{"rendered":"<p>November\u00a0 20,\u00a0 2025 MusicLists Father\u2019s guide to Awful Records As the Atlanta trap legend enters his domestic, fatherhood era, Awful Records founder Father looks back at five of the most iconic releases from the label November\u00a0 20,\u00a0 2025 MusicLists TextSolomon Pace-McCarrick Read More MusicOruam: The rapper giving a poet\u2019s-eye view of favela life MusicLux: 4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":717214,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[76],"class_list":["post-717213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-dazeddigital-com"],"_links":{"self":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/717213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=717213"}],"version-history":[{"count":0,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/posts\/717213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=\/wp\/v2\/media\/717214"}],"wp:attachment":[{"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=717213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=717213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/analyse.optim.biz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=717213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}